Region: All Regions Africa Kenya -
Nappies/Diapers/Pants in Kenya
Value sales of nappies/diapers/pants experienced notable growth in 2024, driven primarily by manufacturers' strategic focus on providing value-for-money products. This growth coincided with the increasing adoption of disposable nappies in Kenya, as traditional alternatives such as cloth nappies cont ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Kenya: Soups and Broths Market and the Impact of COVID-19 in the Medium Term
The Kenyan Soups and Broths Market Report Description This report presents a comprehensive overview of the Kenyan soups and broths market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of th ... Read More
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Kenya: SUVs Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Suvs Market Report Description This report presents a comprehensive overview of the Kenyan suvs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the suvs market in Kenya a ... Read More
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Kenya: Ketchup and Tomato Sauces Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Ketchup and Tomato Sauces Market Report Description This report presents a comprehensive overview of the Kenyan ketchup and tomato sauces market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strate ... Read More
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Kenya: Soups Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Soups Market Report Description This report presents a comprehensive overview of the Kenyan soups market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the soups market in Keny ... Read More
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Kenya: Battery Electric Vehicles (BEVs) Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Battery Electric Vehicles (Bevs) Market Report Description This report presents a comprehensive overview of the Kenyan battery electric vehicles (bevs) market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report pro ... Read More
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Kenya: Beef and Veal Meat Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Beef and Veal Meat Market Report Description This report presents a comprehensive overview of the Kenyan beef and veal meat market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis o ... Read More
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Kenya: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Tampons and Sanitary Pads Market Report Description This report presents a comprehensive overview of the Kenyan tampons and sanitary pads market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strate ... Read More
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Kenya: Chicken Eggs Market - Analysis, Size, Trends, Consumption, and Forecast
The Kenyan Chicken Eggs Market Report Description This report presents a comprehensive overview of the Kenyan chicken eggs market, the effect of recent high-impact world events on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the chicke ... Read More
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Dishwashing in Kenya
Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ... Read More
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Laundry Care in Kenya
Pwani Oil has introduced an upgraded version of its Ushindi Multipurpose Bar Soap in 2024 in response to the increasing consumer demand for laundry care solutions in Kenya. The company has been able to reformulate its line of bar detergents with advanced enzyme technology, improving its stain remova ... Read More
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Polishes in Kenya
Shoe polish dominates sales of polishes in Kenya. These products remained widely used in the country by consumers in all socioeconomic groups. Kenya is regarded as a “walking nation"", in the sense that a large number of citizens travel on foot. Supported by population growth, this factor continued ... Read More
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Home Care in Kenya
The home care market in Kenya continues to demonstrate resilience amidst economic challenges including high inflation. In 2024, home care saw more modest growth in volume terms as consumers prioritised essential cleaning products. Urbanisation, increased hygiene awareness, and innovations in product ... Read More
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Home Insecticides in Kenya
Urbanisation has led to an increase in the populations of towns and cities in Kenya which in turn has led to congestion and overcrowding. This has supported the movement of pests from household to household, thereby fostering increased demand for home insecticides in these urban areas. As consumers ... Read More
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Toilet Care in Kenya
Rim blocks and toilet liquids/foam are the most popular products in the toilet care category in Kenya. Euromonitor International's Toilet Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (histor ... Read More
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Surface Care in Kenya
Multi-purpose cleaners was the most dynamic category in surface in 2024 in current value and retail volume terms. With growing awareness around hygiene and cleanliness in the post-pandemic era, Kenyan households have shown an increased preference for versatile cleaning products that can be used acro ... Read More
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Bleach in Kenya
Bleach saw strong growth in retail volume and current value terms in 2024 with Reckitt Benckiser East Africa Ltd’s Jik brand remaining the clear leader in terms of value share. The strong growth being seen in bleach is, however, attracting new players and new products into the market. For example, i ... Read More
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Air Care in Kenya
Candle air fresheners is still a niche area of the market in Kenya but these products are becoming more popular due to their dual function as both decorative items and air care products. Consumers are becoming increasingly drawn to products that provide a long-lasting fragrance while also enhancing ... Read More
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Kenya and South Africa Tomato and Cabbage Seeds Market - 2025-2032
Kenya and South Africa Tomato and Cabbage Seeds Market reached US$ 2.1 million in 2024 and is expected to reach US$ 4.1 million by 2032, growing with a CAGR of 8.6% during the forecast period 2025-2032. The training manual on agroecological vegetable production in Kenya, developed by the World Veget ... Read More
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