Region: All Regions Africa Egypt -
Juice in Egypt
Juice in Egypt In 2024, the juice landscape experienced notable changes due to rising prices, which altered consumer behaviour and reshaped demand. As juice prices climbed, many consumers shifted toward juice drinks, which typically contain up to 24% juice content and are more affordable than premiu ... Read More
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Energy Drinks in Egypt
Energy Drinks in Egypt In 2024, energy drinks in Egypt experienced strong growth, with 48% off-trade volume growth. Consequently, energy drinks is the fastest-growing category among soft drinks in Egypt. As energy drinks continue to gain popularity and penetration across different segments of the Eg ... Read More
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Concentrates in Egypt
Concentrates in Egypt In 2024, the concentrates landscape registered slow growth, making it the weakest-performing segment within the soft drink landscape, with an off-trade volume growth rate of just over 1%. The decline in demand was largely due to the category's waning popularity, as consumers in ... Read More
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RTD Tea in Egypt
RTD Tea in Egypt In 2024, the RTD tea landscape in Egypt experienced solid retail volume growth, driven by ongoing demand and heightened consumer awareness. Convenience remains the key factor propelling this expansion, as busy consumers increasingly seek on-the-go refreshment options. The category c ... Read More
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RTD Coffee in Egypt
RTD Coffee in Egypt In 2024, RTD coffee saw strong off-trade volume sales of 6%, making it the second fastest-growing category within soft drinks in Egypt after energy drinks. Even though the category is growing relatively from a low base, the product's popularity has increased in 2024, especially w ... Read More
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Sports Drinks in Egypt
Sports Drinks in Egypt In 2024, sports drinks recorded a significant decline, with a retail volume fall of 24%. This decline was the result of the slow supply of the product, which led to empty shelves. Over the review period, sports drinks were one of the categories most negatively impacted by the ... Read More
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Soft Drinks in Egypt
Soft Drinks in Egypt In 2024, Egypt's soft drinks landscape experienced strong off-trade volume growth across nearly all categories, driven largely by the country's expanding population, with a significant proportion under the age of 30. This demographic is fuelling demand for a wider range of soft ... Read More
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Carbonates in Egypt
Carbonates in Egypt In 2024, carbonates witnessed a 5% off-trade volume growth, making it one of the fastest-growing categories within soft drinks in Egypt. Even though prices grew multiple times throughout first half of the year, demand for carbonates continued to strengthen. Due to the Israel-Hama ... Read More
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Bottled Water in Egypt
Bottled Water in Egypt In 2024, there has been an ongoing shift towards local bottled water brands over global giants like Nestlé and Aquafina. Due to the Israel-Hamas war, some consumers in Egypt were boycotting foreign-owned beverages, slowing demand for global competitors. Brands like Elano have ... Read More
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Coffee in Egypt
Coffee in Egypt In 2024, the coffee landscape in Egypt experienced both on and off-trade growth, while retail value grew by 38%. While value was supported by rising prices, positive volume growth was driven by the ongoing strengthening of the coffee culture in the country, particularly in major citi ... Read More
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Tea in Egypt
Tea in Egypt At the start of 2024, tea prices in Egypt saw an unprecedented spike, with brands including El Arosa seeing a significant increase in price per kg, rising from EGP195 to EGP225. The price of a 12kg carton also surged, reaching EGP2,700. However, by the second quarter, tea prices began t ... Read More
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Hot Drinks in Egypt
Hot Drinks in Egypt In 2024, the hot drinks landscape in Egypt experienced positive growth, driven by demand for coffee and tea, which continued to see strong consumption. While global supply chain challenges still impacted prices, government initiatives were crucial in limiting price increases. Thr ... Read More
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Other Hot Drinks in Egypt
Other Hot Drinks in Egypt In 2024, other hot drinks in Egypt experienced growth, although it was the slowest among all hot beverage categories, as consumer priorities and consumption habits continued to evolve. As Egyptians shifted towards more health-conscious and cost-effective choices, the demand ... Read More
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Consumer Types in Egypt
Consumer Types in Egypt Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ... Read More
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Rice, Pasta and Noodles in Egypt
Rice, Pasta and Noodles in Egypt Rice, pasta and noodles in Egypt faced notable increases in both retail volume and current value growth over 2024. Significant price hikes in the first half of the year led to a surge in current value sales. Given that rice and pasta are considered key staples for Eg ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Egypt
Processed Meat, Seafood and Alternatives To Meat in Egypt Processed meat, seafood, and meat alternatives in Egypt witnessed strong decline in retail volume sales over 2024, as current value growth stayed in the high double-digits. Retail prices in this category rose by more than 40% in Q1 2024 alone ... Read More
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Breakfast Cereals in Egypt
Breakfast Cereals in Egypt Breakfast cereals faced a challenging period in 2024 as significant price increases led to further contraction in retail volume sales. The rising cost of raw materials like wheat and sugar, as well as the devaluation of the Egyptian pound and higher fuel prices, has pushed ... Read More
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Baked Goods in Egypt
Baked Goods in Egypt In 2024, baked goods in Egypt experienced strong growth in retail volume terms and dynamic current value growth reaching into the high double-digits. Baked goods are an essential part of the Egyptian diet, and many households rely on these products to feed their families. As an ... Read More
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Processed Fruit and Vegetables in Egypt
Processed Fruit and Vegetables in Egypt In Egypt, processed fruit and vegetables witnessed dynamic growth in current value terms, primarily driven by soaring retail prices. By contrast, retail volume sales achieved a flat performance in 2024 as these products remain an essential staple in most house ... Read More
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Staple Foods in Egypt
Staple Foods in Egypt Staple foods in Egypt witnessed some notable shifts in 2024, with significant changes in the price of baked goods, including subsidised bread. The decision to raise the price of subsidised bread, a staple food and symbol of social stability in Egypt, marked the first change in ... Read More
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Sweet Spreads in Egypt
Sweet Spreads in Egypt In 2024, sweet spreads in Egypt has seen a decline in sales volume, but a substantial increase in value, largely due to a sharp rise in prices. This increase in costs has been driven by several factors. Firstly, the cost of raw materials, particularly sugar, has surged. A slig ... Read More
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Cooking Ingredients and Meals in Egypt
Cooking Ingredients and Meals in Egypt Cooking ingredients and meals in Egypt in 2024 is facing significant challenges due to the foreign currency devaluation that occurred in March 2024, where the Egyptian pound lost 60% of its value. Import complications in the first quarter of 2024, caused by the ... Read More
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Edible Oils in Egypt
Edible Oils in Egypt In 2024, the volume of edible oils available in Egypt has declined, accompanied by a substantial increase in prices. This dramatic rise in cooking oil costs can be attributed to three primary factors. First, both local and international oil prices have increased. Locally, high d ... Read More
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Meals and Soups in Egypt
Meals and Soups in Egypt In 2024, the volume of meals and soups available in Egypt has declined, while retail selling prices have risen significantly. This shift is largely due to the Egyptian pound’s devaluation in March 2024, during which the currency lost 60% of its value. This devaluation has le ... Read More
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Sauces, Dips and Condiments in Egypt
Sauces, Dips and Condiments in Egypt In 2024, sauces, dips, and condiments in Egypt has seen a notable decline in volume, accompanied by a significant increase in value. This shift has primarily resulted from a substantial price hike of over 30% in the first quarter of the year, driven by a sharp ri ... Read More
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