Location-based Services Market by Services (Application Support & Maintenance, Consulting & Training, Deployment & Integration), Technology (Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Globa 360iResearch - 6/5/2024 - 189 Pages - ID: IRE18866530 URL: https://www.marketresearch.com/360iResearch-v4164/Location-based-Services-Application-Support-37261784/ PDF E-mail From Publisher - USD 4,949 Global Site License Fulfilled by Publisher - USD 6,969 Abstract Location-based Services Market by Services (Application Support & Maintenance, Consulting & Training, Deployment & Integration), Technology (Bluetooth Low Energy (BLE), Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Global Forecast 2024-2030The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030. Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS. Regional Insights In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers. Market Insights Market Dynamics The market dynamics represent an ever-changing landscape of the Location-based Services Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions. Market Drivers High penetration of smart devices and increasing internet access Rising use of social media and easy availability of GPS technology Emergence of location based technology owing to travel information, and flexible route options Market Restraints Issues with inaccuracy and reliability of location tracking Market Opportunities Integration of bluetooth low energy (BLE), IoT, and blockchain technology in location based services Emerging potential of location and advertising based marketing among organizations Market Challenges Privacy and security concerns associated with location-based services Market Segmentation Analysis Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations Market Disruption Analysis Porter’s Five Forces Analysis Value Chain & Critical Path Analysis Pricing Analysis Technology Analysis Patent Analysis Trade Analysis Regulatory Framework Analysis FPNV Positioning Matrix The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Location-based Services Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Market Share Analysis The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market. Recent Developments ArcGIS Platform Unveils Major Release with New Services Esri expanded its ArcGIS Platform capabilities, introducing enhanced location services aimed squarely at developers. This upgrade encompasses new offerings such as Places, Data Hosting, and an advanced Basemap Styles service, paving the way for developing highly personalized and location-aware applications. B2B SaaS Startup Data Sutram Raises USD 3 Million To Provide Location Based Insights To Banks Data Sutram secured USD 3 million in a Series A funding round, spearheaded by Bharat Fund and joined by Singularity Growth Funds, Indian Angel Network, IndiaInfoline, and White Venture Capital, among other returning investors. This strategic infusion of capital is earmarked for the company’s expansion into new territories, including the Gulf countries and Southeast Asia, alongside broadening its product offerings. The new funding is poised to catalyze the development of additional products tailored for the domestic market and a specific tool to enhance the efficiency of banking collections and other operational domains. Bengaluru firm Elena Geo Systems launches country’s first hand-held NavIC-based navigation device Bengaluru's Elena Geo Systems introduced a handheld navigator based on NavIC technology during World Telecom Day in New Delhi. This innovative device, specifically designed for precision in critical infrastructure development tasks across sectors such as railways, land surveying, telecommunications, and hydrocarbon exploration, marks a leap forward in indigenous navigation solutions. Strategy Analysis & Recommendation The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Location-based Services Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement. Key Company Profiles The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies. Market Segmentation & Coverage This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets: Services Application Support & Maintenance Consulting & Training Deployment & Integration Technology Bluetooth Low Energy (BLE) Cellular Triangulation Computer Vision Global Positioning System Inertial Measurement Units (IMUs) Radio Frequency Identification (RFID) Location Type Indoor Outdoor Application Asset Tracking Business Intelligence & Analytics Fleet Management Local Search & Information Location-based Advertising Mapping & Navigation Proximity Marketing Social Networking & Entertainment End-User Government Healthcare & Life Sciences Manufacturing Media & Entertainment Retail & eCommerce Tourism & Hospitality Transportation & Logistics Region Americas Argentina Brazil Canada Mexico United States California Florida Illinois New York Ohio Pennsylvania Texas Asia-Pacific Australia China India Indonesia Japan Malaysia Philippines Singapore South Korea Taiwan Thailand Vietnam Europe, Middle East & Africa Denmark Egypt Finland France Germany Israel Italy Netherlands Nigeria Norway Poland Qatar Russia Saudi Arabia South Africa Spain Sweden Switzerland Turkey United Arab Emirates United Kingdom Please Note: PDF & Excel + Online Access - 1 Year Table of Contents
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