Meet the HENRYs - Positioning for the Mindset of the HENRYs –High Earners Not Rich YetUnity Marketing Inc. - July 1, 2015 - 129 Pages - SKU: UM5643133 |
Meet the HENRYs: Gatekeepers to the New Luxury Market and the New Target for Mass-Market Brands
Meet the HENRYs, High-Earners-Not-Rich-Yet consumers with household incomes between $100k and $250k. HENRYs are the new face of the massmarket customer, since the traditional middle-class ($50k-$99.9k) have lost so much discretionary spending power in the recent recession.
HENRYs are doing better than nearly 80% of U.S. households, but they are a far cry from wealthy; reserve that adjective for the ultra-affluents, who earn more than $250K per year, and for those with high net worth, with amassed wealth of more than $1M. ... read the full abstract
Meet the HENRYs, High-Earners-Not-Rich-Yet consumers with household incomes between $100k and $250k. HENRYs are the new face of the massmarket customer, since the traditional middle-class ($50k-$99.9k) have lost so much discretionary spending power in the recent recession.
HENRYs are doing better than nearly 80% of U.S. households, but they are a far cry from wealthy; reserve that adjective for the ultra-affluents, who earn more than $250K per year, and for those with high net worth, with amassed wealth of more than $1M. ... read the full abstract
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