Social Networking - US - June 2014Mintel International Group Ltd. - June 1, 2014 - 125 Pages - SKU: GN5295231 |
Countries covered: United States
Social Networking - US - June 2014
“Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.”
– Bryant Harland, Technology Analyst
This report answers the following questions;
Is social media advertising delivering a return?
What is social media’s role in brand engagement and awareness?
Reaching the infrequent social media user
Individuals with children ... read the full abstract
Social Networking - US - June 2014
“Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.”
– Bryant Harland, Technology Analyst
This report answers the following questions;
Is social media advertising delivering a return?
What is social media’s role in brand engagement and awareness?
Reaching the infrequent social media user
Individuals with children ... read the full abstract
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