From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sectorMarketLine - April 15, 2014 - 21 Pages - SKU: MTLN5277839 |
From token loyalty to meaningful relationships: How loyalty programs and Big Data Analytics are facilitating CRM in the retail sector
Introduction
Looking at the importance of CRM to retailers, this case study reveals how they have adopted loyalty programs and big data analytics in order to attract and retain customers. With these relatively new tools, retailers are now in a position to predict a customer's shop, and even know when a customer is pregnant. Find out how retailers are using this information in increasingly diverse ways.
Features and benefits
Introduction
Looking at the importance of CRM to retailers, this case study reveals how they have adopted loyalty programs and big data analytics in order to attract and retain customers. With these relatively new tools, retailers are now in a position to predict a customer's shop, and even know when a customer is pregnant. Find out how retailers are using this information in increasingly diverse ways.
Features and benefits
- Provides a history of loyalty programs and how they have evolved as technology has ... read the full abstract
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