U.S. Pet Market Outlook, 2014-2015Packaged Facts - April 28, 2014 - 205 Pages - SKU: LA5085816 |
Countries covered: United States
Special offer: now 10% off original price of $4,500
Special offer: now 20% off original full report price
Special offer: now 10% off original price of $4,500
Special offer: now 20% off original full report price
U.S. Pet Market Outlook
Humans are passionate about their pets. And to compete in the pet industry, marketers have to be passionate about the pet industry. In 2013-14 some big companies decided they weren’t all in and got out, such as P&G and Novartis, while others brought their pet business to a higher level. Del Monte Foods sold off its non-pet business to emerge as Big Heart Pet Brands, while Eli Lilly increased its commitment to animal health.
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Humans are passionate about their pets. And to compete in the pet industry, marketers have to be passionate about the pet industry. In 2013-14 some big companies decided they weren’t all in and got out, such as P&G and Novartis, while others brought their pet business to a higher level. Del Monte Foods sold off its non-pet business to emerge as Big Heart Pet Brands, while Eli Lilly increased its commitment to animal health.
read the full abstract
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