Sports Marketing 2014-2015

Richard K. Miller & Associates - February 12, 2014 - 465 Pages - SKU: RKM5224718
Countries covered: United States

Sports Marketing 2014-2015

Sports Marketing 2014-2015 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is RKMA’s 16th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever.

Available in hardcopy and PDF formats, Sports Marketing 2014-2015 will provide you with the most recent statistics and data available. This assessment of the $400 billion sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women’s ... read the full abstract




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