Whole Foods and the Natural Food Channel

Packaged Facts - February 14, 2014 - 146 Pages - SKU: LA5085813
Special offer: now 10% off original price of $2,250

Whole Foods and the Natural Food Channel



Few people would argue against the claim that Whole Foods Market is a trendsetter. The world’s leading natural/organic supermarket, with $12.9 billion in FY 2013 sales, the chain has been well ahead of the general retail curve by recognizing, capturing, and driving trends with a strategy of carrying a broad selection of high quality foods that appeal to both natural/organic food shoppers and gourmets. The chain’s retail market strategy seeks to capitalize on growing consumer interest in natural and organic products. At Whole Foods, the focus is premium quality and huge selection. ... read the full abstract




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