Trader Joe's and the Natural Food ChannelPackaged Facts - February 14, 2014 - 136 Pages - SKU: LA5200995 |
Special offer: now 10% off original price of $2,250
Trader Joe's and the Natural Food Channel
Rarely is a retailer a “destination,” but in the case of Trader Joe’s, consumers seek and travel long distances to shop there. A quirky personality and unique products have propelled Trader Joe’s to an $11.3 billion phenomenon, a chain of more than 400 boutique-like stores that appeal to both natural food shoppers and gourmets and command intense fandom.
The chain’s retail strengths echo market strategies similar to its competitor Whole Foods, as both seek to capitalize on growing consumer interest in natural and ... read the full abstract
Trader Joe's and the Natural Food Channel
Rarely is a retailer a “destination,” but in the case of Trader Joe’s, consumers seek and travel long distances to shop there. A quirky personality and unique products have propelled Trader Joe’s to an $11.3 billion phenomenon, a chain of more than 400 boutique-like stores that appeal to both natural food shoppers and gourmets and command intense fandom.
The chain’s retail strengths echo market strategies similar to its competitor Whole Foods, as both seek to capitalize on growing consumer interest in natural and ... read the full abstract
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