Pet Supplements and Nutraceutical Treats in the U.S., 4th EditionPackaged Facts - January 28, 2013 - 230 Pages - SKU: LA4923981 |
Countries covered: United States
Special offer: now 20% off original price of $3,750
Following double-digit annual sales gains in years past, sales growth in the U.S. market for pet supplements and nutraceutical treats has begun to moderate: marketers will need to work harder to remain relevant. With hundreds of products batting for limited shelf space, selling pet supplements means educating consumers and retailers about their benefits and differences, with veterinarians remaining the toughest customers of all. Clinical testing, proprietary formulas, the NASC (National Animal Supplement Council) seal of approval, novel ingredients, natural ingredients, retail merchandising, and social media programs are all parts of the competitive equation as, now more than ever, the ... read the full abstract
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