Champagne Markets, Companies And Production
There are short-term challenges, but in mid-2019 Champagne is continuing to develop in terms of value creation and internationalisation, opening up and expanding emerging markets, and increasing sales of higher-margin products such as prestige cuvées and rosé Champagne.
The 2018 harvest came as a huge relief to the Champagne region – the biggest crop in a decade, following two successive small vintages, and one which has great quality potential.
The 2017-18 period has witnessed two landmarks: for the first time in over a century, export shipments overtook those within the domestic French market; and shipments to Europe were exceeded by those to the rest of the world.
just-drinks' review of the Champagne sector focuses on a review of production in the region, exports and the brand owners involved. Annual data is provided from 2009 to 2018.
Within the production chapter, perrenial visitor to the Champagne region, report author Richard Woodard succinctly rounds up the challenges and adversities the region faced in 2018 and how this affected each house's production success.
Report extract:
“The last decade makes us think about what should be, in new conditions of global warming, a new level of maturity [of grapes],” says Vincent Chaperon, chef de caves at Dom Pérignon.
“In the last 15 years, there have been more opportunities to go further [in terms of maturity], but with opportunities come a lot of questions … It’s not that the further you go, the better it is.
“With white wine you can go too far too quickly; with Champagne you can overpass maturity quickly and get something that’s too heavy. We always want to bring back energy, vibrancy, precision next to the depth. We want both.”
Markets covered:
- France
- United States
- United Kingdom
- Japan
- Germany
- Italy
- Belgium
- Australia
- Switzerland
- China
- Spain
- Canada
- Sweden
- Others
Companies covered:
- Moët Hennessy
- Lanson-BCC
- Vranken-Pommery Monopole
- Laurent-Perrier
- Pernod Ricard (Martell Mumm Perrier-Jouët)
- Others
1. Executive summary
2. The Markets
Market-by-market analysis
France
United States
United Kingdom
Japan
Germany
Italy
Belgium
Australia
Switzerland
Greater China (China, Hong Kong, Taiwan)
Spain
Canada
Sweden
Smaller and emerging markets
3. The Companies
Moët Hennessy
Lanson-BCC
Vranken-Pommery Monopole
Laurent-Perrier
Pernod Ricard (Martell Mumm Perrier-Jouët)
Other producers
4. Production
List of tables
Table 1: Champagne export shipments by volume and value, 2009-18 (m bottles, EURbn and %)
Table 2: Total Champagne shipments (France plus exports) by volume and value, 2009-18 (m bottles, EURbn and %)
Table 3: Champagne domestic shipments within France by volume and value, 2009-18 (m bottles, EURbn and %)
Table 4: Champagne shipments to the US, 2009-18 (m bottles, EURm and % change)
Table 5: Champagne shipments to the UK, 2009-18 (m bottles, EURm and % change)
Table 6: Champagne shipments to Japan, 2009-18 (m bottles, EURm and % change)
Table 7: Champagne shipments to Germany, 2009-18 (m bottles, EURm and % change)
Table 8: Champagne shipments to Italy, 2009-18 (m bottles, EURm and % change)
Table 9: Champagne shipments to Belgium, 2009-18 (m bottles, EURm and % change)
Table 10: Champagne shipments to Australia, 2009-18 (m bottles, EURm and % change)
Table 11: Champagne shipments to Switzerland, 2009-18 (m bottles, EURm and % change)
Table 12: Champagne shipments to Greater China (China, Hong Kong, Taiwan), 2009-18 (m bottles, EURm and % change)
Table 13: Champagne shipments to Spain, 2009-18 (m bottles, EURm and % change)
Table 14: Champagne shipments to Canada, 2009-18 (m bottles, EURm and % change)
Table 15: Champagne shipments to Sweden, 2009-18 (m bottles, EURm and % change)
Table 16: Champagne production, yield and grape prices, 2009-2018
Table 17: Stocks in Champagne (at 31 July), 2009-2018
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