Global Telcos CVM Digital Transformation Strategies 2023

Global Telcos CVM Digital Transformation Strategies 2023


Key Features

Digital Transformation Trends – Studies how digital transformation has impacted the customer value management industry and how telcos have used digital tools not only to produce more sophisticated and accurate results but also to cut costs.

Accelerating Technologies – An understanding of the underlying technologies that have allowed CVM to be widespread and quickly applied by telcos around the world, these include artificial intelligence, machine learning, big data analytics and similar such technologies.

In-depth country coverage - Analyzes the CVM strategies followed by players at a country level, allowing for the reader to compare this easily across markets.

76 Telco Case Studies - An in-depth look at 76 key players in the market across the world, with a well represented balance in each region.

Growth Opportunities – Analysis of what key principles are working at a regional level and pointing out similar strategies employed across some regions.

Digital Consumer Focus – Enabling the reader to better understand the digital consumer, the different and evolving customer touch points, how the customer journey is changing due to the onset of digitalization.

Telco CVM Strengths - A summary of what a telco is doing in a particular market and which are the key CVM strengths that the telco has displayed


OVERVIEW
Summary
Introduction
State of Play in 2021-2022
Key Trends in CVM
Competitive Pressures
A Value Orientation
CUSTOMER JOURNEY
The Initial Analysis
Five Letters Capabilities
Customer Journey
Mapping
Optimizing Customer
Touch Points
Disruptions in
Traditional CVM
New Age CVM Practices
Customer life cycle
management & retention
strategies
Telco CRM Framework
CVM IN THE NEW SME
LANDSCAPE
The Opportunity
Key Challenges for B2B Segment
Key Takeaway
Benchmarking Telco CVM
Measuring Customer Value
Focusing on the Digital
Telco
CEM Triad
DIGITIZATION CONSIDERATIONS
Role of SOC & Virtualization
IP based servicedelivery
Leveraging Data Analytics
Role of Automation & AI
Collaboration & Partnerships
From Product to Consumer
Security, Control and Transparency
Device Management
Digital Services Focus
REGIONAL HIGHLIGHTS
North America
south america
europe
Middle east
africa
asia pacific
NORTH AMERICA
AT&T USA: Quantifying Customer
Satisfaction
Verizon USA: Growing Value to Prepaid
T-Mobile USA: Uncarrier Transformation
Rogers Canada: Growth through plans
and bundles
Spirent Communications – Customer
Centricity & Innovation
Liberty Global: CVM Platform
Telus Canada: Focus on Digital Products
Liberty Global: CVM Platform
Telus Canada: Focus on Digital Products
SOUTH AMERICA
Claro Brazil: Customer Serviceis Key
TIM Brazil: CVM in hyper competition
Digicel Jamaica: Deep discounts and
promotions
Digicel Panama: Pricing as CVM tool
Entel Chile: Relying on bundles for
CVM
Antel Uruguay: Strong Focus on Digital
Transformation
Claro Peru: Focus on Converged
Offerings
Movistar Colombia: Digital Strategy
EUROPE
Proximus Belgium: Leveraging design
thinking
Magenta Telekom: CVM Platform to
Manage VOD
Orange France: Convergence
creates stickiness
Vivacom Bulgaria: Product led strategy
O2 UK: Looks to CEM for CVM
Telefonica: Endto end Digitalization
Azercell: Modernizing the Network &
Offers
Orange Belgium: Transforming Customer
journey
BH Telecom: Recharged Monetization
Capabilities
Hrvatski Telekom: Using AI to enhance
CSAT
O2 Czechia: Utilizing Omni-channel CRM
Telia Company: Cloud, Analytics and
machine learning capabilities
Telia Sweden: Customer data platform
(CDP) and marketing automation
Orange France: Customer Lifetime Value
Management
O2 Telefonica Germany: Technology
Adoption for CVM
TIM Italy: Convergent Solutions for UBB
& Content for the Household
Telenor Norway: Analytics to adapt to
customers’ needs
Orange Romania: Convergence is the Key
to Success
Turkcell: Creating value for customers
via data-driven marketing
MIDDLE EAST
Zain Bahrain: Holistic approachto CVM
Batelco Bahrain: Automated Data
Quality Monitoring
STC Saudi Arabia: Vision Customer First
Zain Saudi Arabia: Dynamic CVM
Etisalat UAE: Improving UE
Ooredoo Kuwait: Customer satisfaction
at the heart of strategy
Orange Egypt: Modernize Network for
Increased Reliability
Cellcom Israel: Modernized Customer
ExperienÎ
Zain Jordan: Automated Omni-Channel
Platform
Orange Jordan: Building CSAT and
driving growth with analytics
Omantel Oman: AI Based Approach
Ooredoo Palestine: Digital
Transformation
Vodafone Qatar: Modern Cloud Platform
Mobily Saudi Arabia: Innovative Suite of
Revenue and Customer Management
Solutions
AFRICA
Orange Egypt: Transparency and control in
the handsof the customer
MTN Ghana: Services focusedCVM
Vodafone Ghana: Strong basemanagement
strategies
Unitel T+ Cape Verde: Data for growth
MTN South Africa: CVM targets Voice
Vodacom: Big data and analytics for CVM
AFRICA
Econet Zimbabwe: VASfor better CVM
MTN Uganda: Digital platforms for
improved CVM
Airtel Malawi: Specialized Services for
Value Creation
MTN Nigeria: Growth through Digital
Vodafone Ghana: Focus on Digital
Transformation
Glo Mobile Nigeria: Creating Value for
Customers
Telkom South Africa: CSAT Strategy
Mauritius Telecom: Analytics for CVM
Orange Cameroon: Crating Value
through Bundles
ASIA-PACIFIC
China Mobile: Data a channel for value
creation
Telkomsel Indonesia: Leveraging tech for
improved CVM
Singtel: Digital servicesfor value creation
Starhub: MultiChannel Strategy
Digi Malaysia: Understanding the customer
Bharti Airtel: Fight for the customer
Reliance Jio: Price and Content
Indosat Ooredoo: Robust CVM Platform
TM Malaysia: Quantifying Customer
Satisfaction
ASIA-PACIFIC
Reliance Jio India: Digital Fitrst Strategy
Globe Telecom Philippines: Convergenceis the Key
Celcom Malaysia: Digital Products
Robi Axiata Bangladesh: VAS Offerings
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