Sports Bras Market Shares, Strategies, and Forecasts

Sports Bras Market Shares, Strategies, and Forecasts

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Market is growing at CAGR of 19%

The most important factor for forecasted growth for this market is replacement of traditional bras by sports bras.

Key factors driving this market:

1. Branding has shifted from sex appeal to athlesiure2. Women exercising more3. Women choosing to wear sports bras during workout and then at work and home as well4. Sports bras accepted by all women as replacement for regular bras5. Breathable fabrics more useful as bra clothing6. High end fabrics provide wicking of moisture away from the body7. Increase in participation by women in fitness and sporting activities8. Sports bras being used by women of all ages9. How is this market segmented in this report?10. What is the definition of this market in this report?11. What are the major influences driving the growth/decline of this market?12. Sport bras help with body image and comfort13. Sport bras support smooth athletic movement of the female 14. Sports bras are an essential to keeping breasts manageable during exercise 15. Popularity of outdoor activities 16. Female active lifestyles17. Changes in consumer buying patterns and behaviors18. Changing design trends19. Consumer adoption of innovative performance technologies20. Variations in seasonal weather

Market Shifts:

Designs are meant to be seen, with straps designed to poke out of a sundress or a silhouette that, with a blazer, can be worn as a cohesive outfit. Vendors have an entire line of “sports bras for streetwear. Sports bras are an extension of athleisure, a fashion movement that melds workout gear with regular life, and has become a favorite of comfort-seeking millennials. The garment's price point is particularly attractive. 40% of millennials choose to wear sports bras at least half the time.

Expansion of Market:

These choices are expected to expand. Lifestyles are multi-dimensional, sports bras extend that clothing preference. Millennials go to the gym or yoga at least once a week. Sports bras make for an easy transition from sport to street wear. They are more versatile than regular bras, and easier to clean. Sports bras are typically less expensive.