Nigeria: Smartphones Market - Analysis, Size, Trends, Consumption, and Forecast
The Nigerian Smartphones Market Report Description
This report presents a comprehensive overview of the Nigerian smartphones market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the smartphones market in Nigeria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market.
The report covers smartphones (mobile devices with an advanced operating system, capable of running downloaded apps; typically feature touch-screen interfaces, high-resolution cameras, internet connection and web browsers, GPS, music players, games, and a wide array of applications that can be downloaded from app stores; including: mobile phones with advanced operating systems such as iOS or Android, 5G phones; excluding: feature phones, tablets and other larger devices with SIM card slots, smartphone accessories sold separately (e.g., phone chargers, earphones)) and is broken down by:
- Operating system: Microsoft; Android; iOS; Others
- Price segments: Mass; Mid-priced; Premium
- End users: Commercial; Residential
- Distribution channels (online vs. offline): Online; Offline
- Retail distribution channels: Mobile network providers; Electronics specialist retailers; Independent retailers; Supermarkets and hypermarkets; Others
You will receive the report within three working days after order confirmation. Contact us to learn if a shorter delivery time would be possible.
State of the Demographics and Economy of Africa
This section of the report presents you with historical and forecast data about key macroeconomic indicators of the demographics and economy in Africa.
- What are the demographic characteristics (GDP, inflation, unemployment, government debt, etc.) of Africa?
- What are the economic characteristics (population, growth rate, life expectancy, age and gender, etc.) of Africa?
Analysis of the Smartphones Market in Nigeria
The market analysis section provides an overview of the market size and dynamics in volume and value terms for the last five years. It answers the following questions:
- What is the size of the smartphones market in Nigeria?
- How has the smartphones market in Nigeria performed in volume and value terms for the last five years?
- How is the market structured?
- What are the major trends affecting the market?
- Which are the major companies on the market?
- How intensive is the competitive landscape?
- What are the drivers and challenges affecting the market development?
Smartphones Prices in Nigeria
The price section of the report answers the following questions:
- How is the value chain of the market formed?
- What is the structure of price formation?
- What are the retail prices of smartphones in Nigeria?
Foreign Trade Operations of Smartphones in Nigeria
The foreign trade operations section answers the following questions:
- What is the trade balance in volume and value terms?
- Does Nigeria import more smartphones than it exports?
- How has the trade balance changed over the last five years?
Imports of Smartphones to Nigeria
The import section of the report answers the following questions:
- How has the volume and value of imports changed over the past five years?
- Which are the major countries that import smartphones to Nigeria?
- What is the average price of the smartphones imported to Nigeria?
Exports of Smartphones from Nigeria
The export section of the report answers the following questions:
- How has the volume and value of exports changed over the past five years?
- Which are the main recipient countries of the Nigerian smartphones exports?
- What is the average price of the smartphones exported from Nigeria?
Consumption of Smartphones in Nigeria
The consumption section of the report answers the following questions:
- What is the per capita consumption volume and value? How has it changed over the past five years?
Forecast
The final section of the report presents a forecast for the development of the market based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:
- How will the smartphones market in Nigeria look like over the next six years in both volume and value terms for each possible scenario?
Short Methodology
This research report has been prepared with WMStrategy’s research methodology, which includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from local market experts (representatives of the main market participants), gathered by semi-structured interviews.
For this particular report, more than 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
Customization
The report will be updated as of the current month of purchase, which is why it will be dispatched within five working days after order confirmation. If the report is missing data points you need, it can be amended to fit your specific requirements and satisfy your individual objectives and information needs. Feel free to contact us for more information!
Report Benefits
- Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years);
- Track and identify key market trends and insights on key drivers behind recent market changes;
- Strategically assess the competitive position of the main market players;
- Evaluate how diversified the market is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;
- Assess growth potential, opportunities, demand drivers, and challenges on the market;
- Quickly and cost–effectively receive a complete strategic analysis of the market;
- Improve your pitches and presentations by using verified market data and expert insights;
- Make important strategic decisions safely and with confidence;
- Receive professional expertise on the market and everything important connected with its development;
- Empower your marketing, branding, strategy, product and business development, consumption, and supply functions with valuable market insights;
- Build your investment strategy by assessing market attractiveness, country attractiveness, or company attractiveness;
- Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;
- Acquire data your competitors might already have and be acting upon.
Report Users
This market research report is ideal for people who want to gain a comprehensive understanding of the Nigerian smartphones market. Most often these are professionals actively working in the market as:
- C-suite executives;
- Directors;
- Market strategists;
- Marketing professionals;
- Business development professionals;
- Product developers;
- Product marketers and strategists;
- Product managers;
- Project managers;
- Suppliers;
- Traders.
This report can also bring value to professionals, not actively involved in the market, such as:
- Management consultants;
- Investment managers;
- Financial professionals;
- Bank managers;
- M&A managers;
- Auditors.
Please note:*The report will be updated with the latest information upon order confirmation which is why it will take 5 day to complete*
TABLE OF CONTENTS
INTRODUCTION
- Report description
- Research methodology
EXECUTIVE SUMMARY
CHARACTERISTICS OF SMARTPHONES
STATE OF THE DEMOGRAPHICS AND ECONOMY OF AFRICA
- Characteristics of the demographics of Africa in 2019-2023
- Characteristics of the economy of Africa in 2019-2023
- Forecast for the development of the economy of Africa in 2024-2026
SMARTPHONES MARKET IN NIGERIA
- Volume, value, and dynamics of the smartphones market in Nigeria in 2019-2023
- Key recent trends on the smartphones market in Nigeria
- Competitive landscape of the market
- Key drivers and restraints for the market development in the medium term
PRICES OF SMARTPHONES IN NIGERIA
- Value chain analysis
- Structure of price formation
- Characteristics of the retail prices of smartphones in Nigeria in 2019-2023
FOREIGN TRADE OPERATIONS OF SMARTPHONES IN NIGERIA
- Foreign trade operations of smartphones in Nigeria in 2019-2023
IMPORTS OF SMARTPHONES TO NIGERIA
- Volume, value and dynamics of the imports of smartphones to Nigeria in 2019-2023
- Main countries importing smartphones to Nigeria
- Average prices of the smartphones imported to Nigeria
EXPORTS OF SMARTPHONES FROM NIGERIA
- Volume, value, and dynamics of the Nigerian exports of smartphones in 2019-2023
- Main countries that receive smartphones exports from Nigeria
- Average prices of the smartphones exported from Nigeria
CONSUMPTION OF SMARTPHONES IN NIGERIA
- Volume, value, and dynamics of the per capita consumption of smartphones in Nigeria in 2019-2023
FORECAST FOR THE DEVELOPMENT OF THE SMARTPHONES MARKET IN NIGERIA IN 2024-2029
- Factors influencing the development of the smartphones market in Nigeria in the medium term
- Forecast for the market development in the medium term under three possible scenarios
LIST OF TABLES
The List of Tables is preliminary. Feel free to contact us to inquire about the full list of tables.
Executive Summary
- Key indicators on the smartphones market in Nigeria in 2019-2023
State of the Demographics and Economy of Africa
- Key indicators of the demographics of Africa in 2019-2023
- Key indicators of the economy of Africa
- Forecast for the economy of Africa for 2024-2026
Smartphones Market in Nigeria
- Volume and dynamics of the smartphones market in Nigeria in 2019-2023
- Value and dynamics of the smartphones market in Nigeria in 2019-2023
- Structure of the smartphones market in Nigeria by operating system
- Structure of the smartphones market in Nigeria by price segments
- Structure of the smartphones market in Nigeria by end users
- Structure of the smartphones market in Nigeria by distribution channels (online vs. offline)
- Structure of the smartphones market in Nigeria by retail distribution channels
Prices of Smartphones in Nigeria
- Value chain analysis of the smartphones market in Nigeria
- Cost breakdown of the price formation of smartphones in Nigeria, in %
- Average retail prices of smartphones in Nigeria in 2019-2023
Foreign Trade Operations of Smartphones in Nigeria
- Trade balance of the smartphones foreign trade in Nigeria in 2019-2023, in volume terms
- Trade balance of the smartphones foreign trade in Nigeria in 2019-2023, in value terms
Imports of Smartphones to Nigeria
- Volume and dynamics of the imports of smartphones to Nigeria in 2019-2023
- Value and dynamics of the imports of smartphones to Nigeria in 2019-2023
- Main countries importing smartphones to Nigeria, in value terms
- Average prices of the smartphones imported to Nigeria in 2019-2023
Exports of Smartphones from Nigeria
- Volume and dynamics of the Nigerian exports of smartphones in 2019-2023
- Value and dynamics of the Nigerian exports of smartphones in 2019-2023
- Recipient countries of the Nigerian exports of smartphones, in value terms
- Average prices of the smartphones exported from Nigeria in 2019-2023
Consumption of Smartphones in Nigeria
- Volume and dynamics of the per capita consumption of smartphones in Nigeria
- Value and dynamics of the per capita consumption of smartphones in Nigeria
Forecast for the Development of the Smartphones Market in Nigeria
- Base forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
- Pessimistic forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
- Optimistic forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
LIST OF FIGURES
The list of figures is preliminary. Feel free to contact us to inquire about the full list of figures.
Smartphones Market in Nigeria
- Volume and dynamics of the smartphones market in Nigeria in 2019-2023
- Value and dynamics of the smartphones market in Nigeria in 2019-2023
- Structure of the smartphones market in Nigeria by operating system
- Structure of the smartphones market in Nigeria by price segments
- Structure of the smartphones market in Nigeria by end users
- Structure of the smartphones market in Nigeria by distribution channels (online vs. offline)
- Structure of the smartphones market in Nigeria by retail distribution channels
Prices of Smartphones in Nigeria
- Value chain analysis of the smartphones market in Nigeria
- Structure of the smartphones price formation in Nigeria, in %
- Average retail prices of smartphones in Nigeria in 2019-2023
Foreign Trade Operations of Smartphones in Nigeria
- Trade balance of the smartphones foreign trade in Nigeria in 2019-2023, in volume terms
- Trade balance of the smartphones foreign trade in Nigeria in 2019-2023, in value terms
Imports of Smartphones to Nigeria
- Volume and dynamics of the imports of smartphones to Nigeria in 2019-2023
- Value and dynamics of the imports of smartphones to Nigeria in 2019-2023
- Main countries importing smartphones to Nigeria, in value terms
- Average prices of the smartphones imported to Nigeria in 2019-2023
Exports of Smartphones from Nigeria
- Volume and dynamics of the Nigerian exports of smartphones in 2019-2023
- Value and dynamics of the Nigerian exports of smartphones in 2019-2023
- Recipient countries of the Nigerian exports of smartphones, in value terms
- Average prices of the smartphones exported from Nigeria in 2019-2023
Consumption of Smartphones in Nigeria
- Volume and dynamics of the per capita consumption of smartphones in Nigeria
- Value and dynamics of the per capita consumption of smartphones in Nigeria
Forecast for the Development of the Smartphones Market in Nigeria
- Base forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
- Pessimistic forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
- Optimistic forecast for the development of the smartphones market in Nigeria in 2024-2029, in volume and value terms
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook