Italy: Red Wine Market - Analysis, Size, Trends, Consumption, and Forecast

Italy: Red Wine Market - Analysis, Size, Trends, Consumption, and Forecast


The Italian Red Wine Market Report Description

This report presents a comprehensive overview of the Italian red wine market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the red wine market in Italy and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market.

The report covers red wine (including all types of red wine; excluding white wine, rose wine, sparkling wine, fortified wine, non-alcoholic wine) and is broken down by:

  • Grape variety: Cabernet Sauvignon; Merlot; Pinot Noir; Syrah; Blends; Others
  • Sweetness level: Dry red wine; Off-dry/Semi-sweet red wine; Sweet red wine
  • Price segments: Mass; Mid-priced; Premium
  • Packaging: Glass; Plastic; Metal; Paper and paperboard; Others
  • Retail format: Less than 187 ml; 188 - 375 ml; 376 - 500 ml; 501 - 750 ml; 751 - 1.5 l; 1.51 - 3 l; 3.01 l and more
  • Distribution channels: HoReCa; Retail
  • Retail distribution channels: Supermarkets and hypermarkets; Convenience stores; Specialist retailers; Independent retailers; Others

You will receive the report within three working days after order confirmation. Contact us to learn if a shorter delivery time would be possible.

State of the Demographics and Economy of Europe

This section of the report presents you with historical and forecast data about key macroeconomic indicators of the demographics and economy in Europe.

  • What are the demographic characteristics (GDP, inflation, unemployment, government debt, etc.) of Europe?
  • What are the economic characteristics (population, growth rate, life expectancy, age and gender, etc.) of Europe?

Analysis of the Red Wine Market in Italy

The market analysis section provides an overview of the market size and dynamics in volume and value terms for the last five years. It answers the following questions:

  • What is the size of the red wine market in Italy?
  • How has the red wine market in Italy performed in volume and value terms for the last five years?
  • How is the market structured?
  • What are the major trends affecting the market?
  • Which are the major companies on the market?
  • How intensive is the competitive landscape?
  • What are the drivers and challenges affecting the market development?

Red Wine Prices in Italy

The price section of the report answers the following questions:

  • How is the value chain of the market formed?
  • What is the structure of price formation?
  • What are the retail prices of red wine in Italy?

Foreign Trade Operations of Red Wine in Italy

The foreign trade operations section answers the following questions:

  • What is the trade balance in volume and value terms?
  • Does Italy import more red wine than it exports?
  • How has the trade balance changed over the last five years?

Imports of Red Wine to Italy

The import section of the report answers the following questions:

  • How has the volume and value of imports changed over the past five years?
  • Which are the major countries that import red wine to Italy?
  • What is the average price of the red wine imported to Italy?

Exports of Red Wine from Italy

The export section of the report answers the following questions:

  • How has the volume and value of exports changed over the past five years?
  • Which are the main recipient countries of the Italian red wine exports?
  • What is the average price of the red wine exported from Italy?

Consumption of Red Wine in Italy

The consumption section of the report answers the following questions:

  • What is the per capita consumption volume and value? How has it changed over the past five years?

Forecast

The final section of the report presents a forecast for the development of the market based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:

  • How will the red wine market in Italy look like over the next six years in both volume and value terms for each possible scenario?

Short Methodology

This research report has been prepared with WMStrategy’s research methodology, which includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from local market experts (representatives of the main market participants), gathered by semi-structured interviews.

For this particular report, more than 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.

Customization

The report will be updated as of the current month of purchase, which is why it will be dispatched within five working days after order confirmation. If the report is missing data points you need, it can be amended to fit your specific requirements and satisfy your individual objectives and information needs. Feel free to contact us for more information!

Report Benefits

  • Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years);
  • Track and identify key market trends and insights on key drivers behind recent market changes;
  • Strategically assess the competitive position of the main market players;
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;
  • Assess growth potential, opportunities, demand drivers, and challenges on the market;
  • Quickly and cost–effectively receive a complete strategic analysis of the market;
  • Improve your pitches and presentations by using verified market data and expert insights;
  • Make important strategic decisions safely and with confidence;
  • Receive professional expertise on the market and everything important connected with its development;
  • Empower your marketing, branding, strategy, product and business development, consumption, and supply functions with valuable market insights;
  • Build your investment strategy by assessing market attractiveness, country attractiveness, or company attractiveness;
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;
  • Acquire data your competitors might already have and be acting upon.

Report Users

This market research report is ideal for people who want to gain a comprehensive understanding of the Italian red wine market. Most often these are professionals actively working in the market as:

  • C-suite executives;
  • Directors;
  • Market strategists;
  • Marketing professionals;
  • Business development professionals;
  • Product developers;
  • Product marketers and strategists;
  • Product managers;
  • Project managers;
  • Suppliers;
  • Traders.

This report can also bring value to professionals, not actively involved in the market, such as:

  • Management consultants;
  • Investment managers;
  • Financial professionals;
  • Bank managers;
  • M&A managers;
  • Auditors.


Please note:*The report will be updated with the latest information upon order confirmation which is why it will take 5 day to complete*


TABLE OF CONTENTS

INTRODUCTION

  • Report description
  • Research methodology

EXECUTIVE SUMMARY

CHARACTERISTICS OF RED WINE

STATE OF THE DEMOGRAPHICS AND ECONOMY OF EUROPE

  • Characteristics of the demographics of Europe in 2019-2023
  • Characteristics of the economy of Europe in 2019-2023
  • Forecast for the development of the economy of Europe in 2024-2026

RED WINE MARKET IN ITALY

  • Volume, value, and dynamics of the red wine market in Italy in 2019-2023
  • Key recent trends on the red wine market in Italy
  • Competitive landscape of the market
  • Key drivers and restraints for the market development in the medium term

PRICES OF RED WINE IN ITALY

  • Value chain analysis
  • Structure of price formation
  • Characteristics of the retail prices of red wine in Italy in 2019-2023

FOREIGN TRADE OPERATIONS OF RED WINE IN ITALY

  • Foreign trade operations of red wine in Italy in 2019-2023

IMPORTS OF RED WINE TO ITALY

  • Volume, value and dynamics of the imports of red wine to Italy in 2019-2023
  • Main countries importing red wine to Italy
  • Average prices of the red wine imported to Italy

EXPORTS OF RED WINE FROM ITALY

  • Volume, value, and dynamics of the Italian exports of red wine in 2019-2023
  • Main countries that receive red wine exports from Italy
  • Average prices of the red wine exported from Italy

CONSUMPTION OF RED WINE IN ITALY

  • Volume, value, and dynamics of the per capita consumption of red wine in Italy in 2019-2023

FORECAST FOR THE DEVELOPMENT OF THE RED WINE MARKET IN ITALY IN 2024-2029

  • Factors influencing the development of the red wine market in Italy in the medium term
  • Forecast for the market development in the medium term under three possible scenarios

LIST OF TABLES

The List of Tables is preliminary. Feel free to contact us to inquire about the full list of tables.

Executive Summary

  • Key indicators on the red wine market in Italy in 2019-2023

State of the Demographics and Economy of Europe

  • Key indicators of the demographics of Europe in 2019-2023
  • Key indicators of the economy of Europe
  • Forecast for the economy of Europe for 2024-2026

Red Wine Market in Italy

  • Volume and dynamics of the red wine market in Italy in 2019-2023
  • Value and dynamics of the red wine market in Italy in 2019-2023
  • Structure of the red wine market in Italy by grape variety
  • Structure of the red wine market in Italy by sweetness level
  • Structure of the red wine market in Italy by price segments
  • Structure of the red wine market in Italy by packaging
  • Structure of the red wine market in Italy by retail format
  • Structure of the red wine market in Italy by distribution channels
  • Structure of the red wine market in Italy by retail distribution channels

Prices of Red Wine in Italy

  • Value chain analysis of the red wine market in Italy
  • Cost breakdown of the price formation of red wine in Italy, in %
  • Average retail prices of red wine in Italy in 2019-2023

Foreign Trade Operations of Red Wine in Italy

  • Trade balance of the red wine foreign trade in Italy in 2019-2023, in volume terms
  • Trade balance of the red wine foreign trade in Italy in 2019-2023, in value terms

Imports of Red Wine to Italy

  • Volume and dynamics of the imports of red wine to Italy in 2019-2023
  • Value and dynamics of the imports of red wine to Italy in 2019-2023
  • Main countries importing red wine to Italy, in value terms
  • Average prices of the red wine imported to Italy in 2019-2023

Exports of Red Wine from Italy

  • Volume and dynamics of the Italian exports of red wine in 2019-2023
  • Value and dynamics of the Italian exports of red wine in 2019-2023
  • Recipient countries of the Italian exports of red wine, in value terms
  • Average prices of the red wine exported from Italy in 2019-2023

Consumption of Red Wine in Italy

  • Volume and dynamics of the per capita consumption of red wine in Italy
  • Value and dynamics of the per capita consumption of red wine in Italy

Forecast for the Development of the Red Wine Market in Italy

  • Base forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms
  • Pessimistic forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms
  • Optimistic forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms

LIST OF FIGURES

The list of figures is preliminary. Feel free to contact us to inquire about the full list of figures.

Red Wine Market in Italy

  • Volume and dynamics of the red wine market in Italy in 2019-2023
  • Value and dynamics of the red wine market in Italy in 2019-2023
  • Structure of the red wine market in Italy by grape variety
  • Structure of the red wine market in Italy by sweetness level
  • Structure of the red wine market in Italy by price segments
  • Structure of the red wine market in Italy by packaging
  • Structure of the red wine market in Italy by retail format
  • Structure of the red wine market in Italy by distribution channels
  • Structure of the red wine market in Italy by retail distribution channels

Prices of Red Wine in Italy

  • Value chain analysis of the red wine market in Italy
  • Structure of the red wine price formation in Italy, in %
  • Average retail prices of red wine in Italy in 2019-2023

Foreign Trade Operations of Red Wine in Italy

  • Trade balance of the red wine foreign trade in Italy in 2019-2023, in volume terms
  • Trade balance of the red wine foreign trade in Italy in 2019-2023, in value terms

Imports of Red Wine to Italy

  • Volume and dynamics of the imports of red wine to Italy in 2019-2023
  • Value and dynamics of the imports of red wine to Italy in 2019-2023
  • Main countries importing red wine to Italy, in value terms
  • Average prices of the red wine imported to Italy in 2019-2023

Exports of Red Wine from Italy

  • Volume and dynamics of the Italian exports of red wine in 2019-2023
  • Value and dynamics of the Italian exports of red wine in 2019-2023
  • Recipient countries of the Italian exports of red wine, in value terms
  • Average prices of the red wine exported from Italy in 2019-2023

Consumption of Red Wine in Italy

  • Volume and dynamics of the per capita consumption of red wine in Italy
  • Value and dynamics of the per capita consumption of red wine in Italy

Forecast for the Development of the Red Wine Market in Italy

  • Base forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms
  • Pessimistic forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms
  • Optimistic forecast for the development of the red wine market in Italy in 2024-2029, in volume and value terms

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