Italy: Hard Seltzer Market - Analysis, Size, Trends, Consumption, and Forecast
The Italian Hard Seltzer Market Report Description
This report presents a comprehensive overview of the Italian hard seltzer market, the impact of COVID-19 on it, and a forecast for the market development in the medium term. The report provides a strategic analysis of the hard seltzer market in Italy and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market.
The report covers hard seltzer (a low-alcohol, clear, and effervescent beverage (ranging from 4% to 6% ABV; including hard seltzer of all flavors with an ABV > 0.5%; excluding alcohol-free seltzer (ABV < 0.5%), RTD cocktails, Alcopops) and is broken down by:
- Alcohol content: 1.0% - 4.9% ABV content; 5.0% - 6.9% ABV content; 7% and above ABV content
- Flavor: Fruit seltzer; Fruit and spice seltzer; Spice, herb, or vegetable seltzer
- Price segments: Mass; Mid-priced; Premium
- Packaging: Glass; Plastic; Metal; Paper and paperboard; Others
- Retail format: Less than 187 ml; 188 - 375 ml; 376 - 500 ml; 501 - 750 ml; 751 - 1.5 l; 1.51 - 3 l; 3.01 l and more
- Distribution channels: HoReCa; Retail
- Retail distribution channels: Supermarkets and hypermarkets; Convenience stores; Specialist retailers; Independent retailers; Others
You will receive the report within three working days after order confirmation. Contact us to learn if a shorter delivery time would be possible.
State of the Demographics and Economy of Europe
This section of the report presents you with historical and forecast data about key macroeconomic indicators of the demographics and economy in Europe.
- What are the demographic characteristics (GDP, inflation, unemployment, government debt, etc.) of Europe?
- What are the economic characteristics (population, growth rate, life expectancy, age and gender, etc.) of Europe?
Analysis of the Hard Seltzer Market in Italy
The market analysis section provides an overview of the market size and dynamics in volume and value terms for the last five years. It answers the following questions:
- What is the size of the hard seltzer market in Italy?
- How has the hard seltzer market in Italy performed in volume and value terms for the last five years?
- How is the market structured?
- What are the major trends affecting the market?
- Which are the major companies on the market?
- How intensive is the competitive landscape?
- What are the drivers and challenges affecting the market development?
Hard Seltzer Prices in Italy
The price section of the report answers the following questions:
- How is the value chain of the market formed?
- What is the structure of price formation?
- What are the retail prices of hard seltzer in Italy?
Foreign Trade Operations of Hard Seltzer in Italy
The foreign trade operations section answers the following questions:
- What is the trade balance in volume and value terms?
- Does Italy import more hard seltzer than it exports?
- How has the trade balance changed over the last five years?
Imports of Hard Seltzer to Italy
The import section of the report answers the following questions:
- How has the volume and value of imports changed over the past five years?
- Which are the major countries that import hard seltzer to Italy?
- What is the average price of the hard seltzer imported to Italy?
Exports of Hard Seltzer from Italy
The export section of the report answers the following questions:
- How has the volume and value of exports changed over the past five years?
- Which are the main recipient countries of the Italian hard seltzer exports?
- What is the average price of the hard seltzer exported from Italy?
Consumption of Hard Seltzer in Italy
The consumption section of the report answers the following questions:
- What is the per capita consumption volume and value? How has it changed over the past five years?
Forecast
The final section of the report presents a forecast for the development of the market based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:
- How will the hard seltzer market in Italy look like over the next six years in both volume and value terms for each possible scenario?
Short Methodology
This research report has been prepared with WMStrategy’s research methodology, which includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from local market experts (representatives of the main market participants), gathered by semi-structured interviews.
For this particular report, more than 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). The full list of interviewed experts and a detailed methodology are available upon request.
Customization
The report will be updated as of the current month of purchase, which is why it will be dispatched within five working days after order confirmation. If the report is missing data points you need, it can be amended to fit your specific requirements and satisfy your individual objectives and information needs. Feel free to contact us for more information!
Report Benefits
- Discover how the market performed in the past (in the last 5 years) and how it will perform in the future (in the next 6 years);
- Track and identify key market trends and insights on key drivers behind recent market changes;
- Strategically assess the competitive position of the main market players;
- Evaluate how diversified the market is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;
- Assess growth potential, opportunities, demand drivers, and challenges on the market;
- Quickly and cost–effectively receive a complete strategic analysis of the market;
- Improve your pitches and presentations by using verified market data and expert insights;
- Make important strategic decisions safely and with confidence;
- Receive professional expertise on the market and everything important connected with its development;
- Empower your marketing, branding, strategy, product and business development, consumption, and supply functions with valuable market insights;
- Build your investment strategy by assessing market attractiveness, country attractiveness, or company attractiveness;
- Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;
- Acquire data your competitors might already have and be acting upon.
Report Users
This market research report is ideal for people who want to gain a comprehensive understanding of the Italian hard seltzer market. Most often these are professionals actively working in the market as:
- C-suite executives;
- Directors;
- Market strategists;
- Marketing professionals;
- Business development professionals;
- Product developers;
- Product marketers and strategists;
- Product managers;
- Project managers;
- Suppliers;
- Traders.
This report can also bring value to professionals, not actively involved in the market, such as:
- Management consultants;
- Investment managers;
- Financial professionals;
- Bank managers;
- M&A managers;
- Auditors.
Please note:*The report will be updated with the latest information upon order confirmation which is why it will take 5 day to complete*
TABLE OF CONTENTS
INTRODUCTION
- Report description
- Research methodology
EXECUTIVE SUMMARY
CHARACTERISTICS OF HARD SELTZER
STATE OF THE DEMOGRAPHICS AND ECONOMY OF EUROPE
- Characteristics of the demographics of Europe in 2019-2023
- Characteristics of the economy of Europe in 2019-2023
- Forecast for the development of the economy of Europe in 2024-2026
HARD SELTZER MARKET IN ITALY
- Volume, value, and dynamics of the hard seltzer market in Italy in 2019-2023
- Key recent trends on the hard seltzer market in Italy
- Competitive landscape of the market
- Key drivers and restraints for the market development in the medium term
PRICES OF HARD SELTZER IN ITALY
- Value chain analysis
- Structure of price formation
- Characteristics of the retail prices of hard seltzer in Italy in 2019-2023
FOREIGN TRADE OPERATIONS OF HARD SELTZER IN ITALY
- Foreign trade operations of hard seltzer in Italy in 2019-2023
IMPORTS OF HARD SELTZER TO ITALY
- Volume, value and dynamics of the imports of hard seltzer to Italy in 2019-2023
- Main countries importing hard seltzer to Italy
- Average prices of the hard seltzer imported to Italy
EXPORTS OF HARD SELTZER FROM ITALY
- Volume, value, and dynamics of the Italian exports of hard seltzer in 2019-2023
- Main countries that receive hard seltzer exports from Italy
- Average prices of the hard seltzer exported from Italy
CONSUMPTION OF HARD SELTZER IN ITALY
- Volume, value, and dynamics of the per capita consumption of hard seltzer in Italy in 2019-2023
FORECAST FOR THE DEVELOPMENT OF THE HARD SELTZER MARKET IN ITALY IN 2024-2029
- Factors influencing the development of the hard seltzer market in Italy in the medium term
- Forecast for the market development in the medium term under three possible scenarios
LIST OF TABLES
The List of Tables is preliminary. Feel free to contact us to inquire about the full list of tables.
Executive Summary
- Key indicators on the hard seltzer market in Italy in 2019-2023
State of the Demographics and Economy of Europe
- Key indicators of the demographics of Europe in 2019-2023
- Key indicators of the economy of Europe
- Forecast for the economy of Europe for 2024-2026
Hard Seltzer Market in Italy
- Volume and dynamics of the hard seltzer market in Italy in 2019-2023
- Value and dynamics of the hard seltzer market in Italy in 2019-2023
- Structure of the hard seltzer market in Italy by alcohol content
- Structure of the hard seltzer market in Italy by flavor
- Structure of the hard seltzer market in Italy by price segments
- Structure of the hard seltzer market in Italy by packaging
- Structure of the hard seltzer market in Italy by retail format
- Structure of the hard seltzer market in Italy by distribution channels
- Structure of the hard seltzer market in Italy by retail distribution channels
Prices of Hard Seltzer in Italy
- Value chain analysis of the hard seltzer market in Italy
- Cost breakdown of the price formation of hard seltzer in Italy, in %
- Average retail prices of hard seltzer in Italy in 2019-2023
Foreign Trade Operations of Hard Seltzer in Italy
- Trade balance of the hard seltzer foreign trade in Italy in 2019-2023, in volume terms
- Trade balance of the hard seltzer foreign trade in Italy in 2019-2023, in value terms
Imports of Hard Seltzer to Italy
- Volume and dynamics of the imports of hard seltzer to Italy in 2019-2023
- Value and dynamics of the imports of hard seltzer to Italy in 2019-2023
- Main countries importing hard seltzer to Italy, in value terms
- Average prices of the hard seltzer imported to Italy in 2019-2023
Exports of Hard Seltzer from Italy
- Volume and dynamics of the Italian exports of hard seltzer in 2019-2023
- Value and dynamics of the Italian exports of hard seltzer in 2019-2023
- Recipient countries of the Italian exports of hard seltzer, in value terms
- Average prices of the hard seltzer exported from Italy in 2019-2023
Consumption of Hard Seltzer in Italy
- Volume and dynamics of the per capita consumption of hard seltzer in Italy
- Value and dynamics of the per capita consumption of hard seltzer in Italy
Forecast for the Development of the Hard Seltzer Market in Italy
- Base forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
- Pessimistic forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
- Optimistic forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
LIST OF FIGURES
The list of figures is preliminary. Feel free to contact us to inquire about the full list of figures.
Hard Seltzer Market in Italy
- Volume and dynamics of the hard seltzer market in Italy in 2019-2023
- Value and dynamics of the hard seltzer market in Italy in 2019-2023
- Structure of the hard seltzer market in Italy by alcohol content
- Structure of the hard seltzer market in Italy by flavor
- Structure of the hard seltzer market in Italy by price segments
- Structure of the hard seltzer market in Italy by packaging
- Structure of the hard seltzer market in Italy by retail format
- Structure of the hard seltzer market in Italy by distribution channels
- Structure of the hard seltzer market in Italy by retail distribution channels
Prices of Hard Seltzer in Italy
- Value chain analysis of the hard seltzer market in Italy
- Structure of the hard seltzer price formation in Italy, in %
- Average retail prices of hard seltzer in Italy in 2019-2023
Foreign Trade Operations of Hard Seltzer in Italy
- Trade balance of the hard seltzer foreign trade in Italy in 2019-2023, in volume terms
- Trade balance of the hard seltzer foreign trade in Italy in 2019-2023, in value terms
Imports of Hard Seltzer to Italy
- Volume and dynamics of the imports of hard seltzer to Italy in 2019-2023
- Value and dynamics of the imports of hard seltzer to Italy in 2019-2023
- Main countries importing hard seltzer to Italy, in value terms
- Average prices of the hard seltzer imported to Italy in 2019-2023
Exports of Hard Seltzer from Italy
- Volume and dynamics of the Italian exports of hard seltzer in 2019-2023
- Value and dynamics of the Italian exports of hard seltzer in 2019-2023
- Recipient countries of the Italian exports of hard seltzer, in value terms
- Average prices of the hard seltzer exported from Italy in 2019-2023
Consumption of Hard Seltzer in Italy
- Volume and dynamics of the per capita consumption of hard seltzer in Italy
- Value and dynamics of the per capita consumption of hard seltzer in Italy
Forecast for the Development of the Hard Seltzer Market in Italy
- Base forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
- Pessimistic forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
- Optimistic forecast for the development of the hard seltzer market in Italy in 2024-2029, in volume and value terms
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