China: Toys and Games Industry - Analysis, Size, Trends, Consumption, and Forecast

The Chinese Toys and Games Industry Report Description

This report presents an overview of the Chinese toys and games industry for the period 2019-2023, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2024-2029). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories.

This research report provides a strategic analysis of the Chinese toys and games industry and describes the industry size, main market participants, growth and demand drivers, challenges, and other factors that influence the development of the industry. This analysis includes information about the market value, import, export, foreign trade, and pricing of the main product groups within the industry.

This report covers toys and games - including dolls and stuffed toys (fashion dolls, baby dolls, doll accessories, plush animals, and character plushies), action figures (movie and comic figures, anime and manga figures, video game figures, collectible and customizable figures), construction sets and models (building blocks and construction kits, magnetic building tiles, and miniature models of vehicles, aircraft, and ships), toddler and kids toys (toy musical instruments, role-playing toys, ride-on toys, scientific and educational toys), plastic and other toys (drawing and painting sets, craft kits, playground equipment, and remote control cars), board games (strategy games, party games, cooperative games, deck-building games, role-playing games (RPGs), social deduction games, trivia games), card games (standard card decks, special card decks, and collectible trading card games), and puzzle games (jigsaw puzzles, brain teaser games (logic puzzles) and puzzle games), and is broken down by:

• Product groups: Dolls and stuffed toys; Action figures; Construction sets and models; Toddler and kids toys; Plastic and other toys; Board games; Card games; Puzzle games
• Price segments: Mass; Mid-priced; Premium
• Retail distribution channels: Toy stores; Supermarkets and hypermarkets; Specialty stores; Independent retailers

You will receive the industry research report within five working days after order confirmation. Contact us to learn if a shorter delivery time would be possible. After the delivery, you can study the report thoroughly and ask questions within the following three months.

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State of the Global Demographics and Economy

This section of the report presents you with historical and forecast data about key macroeconomic indicators of the global demographics and economy:

• What are the values of key global economic indicators (GDP, inflation, unemployment, government debt, etc.)?
• What are the values of key global demographic indicators (population, growth rate, life expectancy, age and gender, etc.)?

Analysis of the Chinese Toys and Games Industry

This section of the report provides an overview of the market size and dynamics of the toys and games industry in China, segmented by the main product groups in value terms for the period 2019-2023. It answers the following questions:

• What are the size and dynamics of the Chinese toys and games industry in value terms?
• How has the Chinese toys and games industry been segmented by product groups in value terms over the past five years?
• How is the industry broken down by segments?
• What are the major trends affecting the industry?
• Which are the major companies on the Chinese toys and games industry and what are their main characteristics?
• How fragmented is the competitive landscape?
• What is the degree of competition, based on Porter's five forces?
• What are the drivers and challenges affecting the industry development?

Chinese Toys and Games Prices

The price section of the industry research report answers:

• How is the industry value chain formed?
• What is the structure of price formation?
• What are the average retail prices of toys and games in China and how have they changed over the last five years?
• What are the average retail prices of the main product groups within the industry?

Foreign Trade Operations of Toys and Games in China

The foreign trade operations section of the industry report answers:

• How has the trade balance developed over the last five years?
• Does China import more toys and games than it exports within each of the main product groups in the industry?

Imports of Toys and Games to China

The import section of the industry research report answers:

• How has the value of toys and games imports to China changed over the past five years?
• How are the Chinese toys and games imports segmented by main product groups?
• Which are the major countries that export toys and games to China?
• What are the average prices of toys and games imported to China and how have they changed over the last five years?

Exports of Toys and Games from China

The export section of the industry report answers:

• How has the value of toys and games exports from China changed over the past five years?
• How are the Chinese toys and games exports segmented by main product groups?
• Which are the main recipient countries of the Chinese exports of toys and games?
• What are the average prices of toys and games exported from China and how have they changed over the last five years?

Consumption of Toys and Games in China

This section of the report answers:

• What is the per capita consumption of toys and games in China in value terms? How has it changed over the past five years?

Chinese Toys and Games Industry Forecast

The final section of the industry report presents a forecast for the industry development in the medium term, based on three scenarios - base, pessimistic, and optimistic. The forecast section answers:

• How will the toys and games industry in China develop over the next six years for each scenario?
• What are the forecasted market dynamics of the main product groups within the industry under the base scenario?

Short Methodology

The industry research report is prepared using WMStrategy's proven research methodology. It includes a blend of qualitative and quantitative data. The information comes from official sources and includes insights from market experts (representatives of the main market participants), gathered through semi-structured interviews.

For this particular industry report, at least 10 interviews have been conducted with market experts from the leading companies (producers, distributors, retailers, suppliers, etc.). A detailed methodology is available upon request.

Customization

The report will be updated as of the current month of purchase and will be dispatched within five working days after order confirmation. It can be amended to fit your specific data needs and preferences to cover your individual goals.

Report Benefits

• Discover how the toys and games industry in China performed in the past (in the last five years) and how it will perform in the future (in the next six years);
• Track and identify key industry trends and insights behind recent industry changes;
• Understand the overall local demand for the main toys and games product groups;
• Discover which are the most promising markets and segments;
• Strategically assess the competitive position of the main industry players;
• Evaluate how diversified the industry is in terms of competitive intensity, fragmentation, and environment in order to understand competitive threats;
• Assess growth potential, opportunities, demand drivers, and challenges in the industry;
• Quickly and cost-effectively receive a complete strategic analysis of the industry;
• Improve your pitches and presentations by using verified industry data and expert insights;
• Make important strategic decisions safely and with confidence;
• Receive professional expertise on the industry and its development;
• Empower your marketing, branding, strategy, product and business development with valuable industry insights;
• Build your investment strategy by assessing industry attractiveness or company attractiveness;
• Evaluate the key macroeconomic indicators to get insight into the general trends within the economy and demographics;
• Acquire data your competitors might already have and be acting upon.

Report Users

This industry research report is ideal for people who want to gain a comprehensive understanding of the toys and games industry in China. It is also tailored to help people who need a clear and fact-based analysis of the market size and dynamics, import, export, foreign trade, and pricing of the main product groups within the industry. Most often, these people are professionals actively working in the industry as:

• C-suite executives;
• Directors;
• Industry strategists;
• Marketing professionals;
• Business development professionals;
• Product developers;
• Product marketers and strategists;
• Product managers;
• Project managers;
• Suppliers;
• Traders.

This report can also bring value to professionals, not actively involved in the industry, such as:

• Management consultants;
• Investment managers;
• Financial professionals;
• Bank managers;
• M&A managers;
• Auditors.

Report Data - Unlock Strategic Decisions

The industry research report presents reliable and verified market data. It provides valuable support to make important strategic decisions regarding:

• Strategic planning;
• Marketing and sales;
• Market and industry evaluation;
• Evaluation of market opportunities, risks, and challenges;
• Regional evaluation and opportunity analysis;
• Market entry;
• Market growth;
• Pricing and promotion;
• New product development;
• Distribution;
• Sourcing and supply chain management;
• Company evaluation;
• Mergers and acquisitions.

Please note:*The report will be updated with the latest information upon order confirmation so delivery timeline will 5 business days*