Yerba Mate Market Size, Share, and Outlook, 2025 Report- By Type (Powder, Concentrate, Others), By Application (Dietary Supplements, Functional Foods, Food and Beverages, Cosmetics and Personal Care), By Distribution Channel (Retails Stores, Supermarkets/

Yerba Mate Market Size, Share, and Outlook, 2025 Report- By Type (Powder, Concentrate, Others), By Application (Dietary Supplements, Functional Foods, Food and Beverages, Cosmetics and Personal Care), By Distribution Channel (Retails Stores, Supermarkets/Hypermarkets, Online Sites, Others), 2018-2032


Yerba Mate Market Outlook

The global XX market is expected to register a growth rate of 7.1% during the forecast period from 2025 to 2032.. The Yerba Mate market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Yerba Mate segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Powder, Concentrate, Others), By Application (Dietary Supplements, Functional Foods, Food and Beverages, Cosmetics and Personal Care), By Distribution Channel (Retails Stores, Supermarkets/Hypermarkets, Online Sites, Others). Over 70 tables and charts showcase findings from our latest survey report on Yerba Mate markets.

Yerba Mate Market Insights, 2025

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Five Trends that will define global Yerba Mate market in 2025 and Beyond

A closer look at the multi-million global market for Yerba Mate identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Yerba Mate companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Yerba Mate industry?

The Yerba Mate sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2030. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Yerba Mate Market Segment Insights

The Yerba Mate industry presents strong offers across categories. The analytical report offers forecasts of Yerba Mate industry performance across segments and countries. Key segments in the industry include- By Type (Powder, Concentrate, Others), By Application (Dietary Supplements, Functional Foods, Food and Beverages, Cosmetics and Personal Care), By Distribution Channel (Retails Stores, Supermarkets/Hypermarkets, Online Sites, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Yerba Mate market size outlook is provided for 22 countries across these regions.

Market Value Chain

The chapter identifies potential companies and their operations across the global Yerba Mate industry ecosystem. It assists decision-makers in evaluating global Yerba Mate market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Yerba Mate industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Yerba Mate Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Yerba Mate Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Yerba Mate with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Yerba Mate market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Yerba Mate market Insights- Executives are most excited about opportunities for the US Yerba Mate industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Yerba Mate companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Yerba Mate market.

Latin American Yerba Mate market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Yerba Mate Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Yerba Mate markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Yerba Mate markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Yerba Mate companies outcompete in 2025?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include A. Holliday and Company Inc, Aguantadora, ArtfulTea, Coco Tea Co., Cooperativa Agricola De La Colonia Liebig Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Fusion Teas, GEMYNO SAS, Guayaki Sustainable Rainforest Products Inc, HRENUK SA, Kraus SA, Las Marias Establishment, PepsiCo Inc, RDV Products, Tango Foods SA, The Coca-Cola Company, Triunfo do Brasil Ltda., Wisdom Natural Brands.

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.


1. Table of Contents
List of Figures and Tables
2. Executive Summary
2.1 Key Highlights
2.1.1 Yerba Mate Market Size Outlook, 2018-2024 and 2025-2032
2.1.2 Largest Yerba Mate Market Types and Applications
2.1.3 Fastest Growing Segments
2.1.4 Potential Markets
2.1.5 Market Concentration
2.2 Market Scope and Segmentation
2.2.1 Market Scope- Segments
2.2.2 Market Scope- Countries
2.2.3 Macroeconomic and Demographic Outlook
2.2.4 Abbreviations
2.2.5 Units and Currency Conversions
3. Research Methodology
3.1 Primary Research Surveys
3.2 Secondary Data Sources
3.3 Data Triangulation
3.4 Forecast Methodology
3.5 Assumptions and Limitations
4. Introduction to Global Yerba Mate Market in 2025
4.1 Industry Panorama
4.2 Leading Companies Profiled in the Study
4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
4.4 Market Dynamics
4.4.1 Market Dynamics- Trends and Drivers
4.4.2 Market Dynamics- Opportunities and Challenges
4.5 Regional Analysis
4.6 Porter’s Five Force Analysis
4.6.1 Intensity of Competitive Rivalry
4.6.2 Threat of New Entrants
4.6.3 Threat of Substitutes
4.6.4 Bargaining Power of Buyers
4.6.5 Bargaining Power of Suppliers
4.7 Yerba Mate Industry Value Chain Analysis
4.7.1 Stage of Value Chain
4.7.2 Key Activities of Companies
4.7.3 Companies Included in Each Stage
4.7.4 Key Insights
5. Yerba Mate Market Outlook to 2032
5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
By Type
Powder
Concentrate
Others
By Application
Dietary Supplements
Functional Foods
Food and Beverages
Cosmetics and Personal Care
By Distribution Channel
Retails Stores
Supermarkets/Hypermarkets
Online Sites
Others
6. Global Yerba Mate Market Outlook across Growth Scenarios
6.1 Low Growth Scenario
6.2 Base/Reference Case
6.3 High Growth Scenario
6. North America Yerba Mate Market Size Outlook
6.1 Key Market Statistics, 2024
6.2 North America Yerba Mate Market Trends and Growth Opportunities
6.2.1 North America Yerba Mate Market Outlook by Type
6.2.2 North America Yerba Mate Market Outlook by Application
6.3 North America Yerba Mate Market Outlook by Country
6.3.1 The US Yerba Mate Market Outlook, 2021- 2032
6.3.2 Canada Yerba Mate Market Outlook, 2021- 2032
6.3.3 Mexico Yerba Mate Market Outlook, 2021- 2032
7. Europe Yerba Mate Market Size Outlook
7.1 Key Market Statistics, 2024
7.2 Europe Yerba Mate Market Trends and Growth Opportunities
7.2.1 Europe Yerba Mate Market Outlook by Type
7.2.2 Europe Yerba Mate Market Outlook by Application
7.3 Europe Yerba Mate Market Outlook by Country
7.3.2 Germany Yerba Mate Market Outlook, 2021- 2032
7.3.3 France Yerba Mate Market Outlook, 2021- 2032
7.3.4 The UK Yerba Mate Market Outlook, 2021- 2032
7.3.5 Spain Yerba Mate Market Outlook, 2021- 2032
7.3.6 Italy Yerba Mate Market Outlook, 2021- 2032
7.3.7 Russia Yerba Mate Market Outlook, 2021- 2032
7.3.8 Rest of Europe Yerba Mate Market Outlook, 2021- 2032
8. Asia Pacific Yerba Mate Market Size Outlook
8.1 Key Market Statistics, 2024
8.2 Asia Pacific Yerba Mate Market Trends and Growth Opportunities
8.2.1 Asia Pacific Yerba Mate Market Outlook by Type
8.2.2 Asia Pacific Yerba Mate Market Outlook by Application
8.3 Asia Pacific Yerba Mate Market Outlook by Country
8.3.1 China Yerba Mate Market Outlook, 2021- 2032
8.3.2 India Yerba Mate Market Outlook, 2021- 2032
8.3.3 Japan Yerba Mate Market Outlook, 2021- 2032
8.3.4 South Korea Yerba Mate Market Outlook, 2021- 2032
8.3.5 Australia Yerba Mate Market Outlook, 2021- 2032
8.3.6 South East Asia Yerba Mate Market Outlook, 2021- 2032
8.3.7 Rest of Asia Pacific Yerba Mate Market Outlook, 2021- 2032
9. South America Yerba Mate Market Size Outlook
9.1 Key Market Statistics, 2024
9.2 South America Yerba Mate Market Trends and Growth Opportunities
9.2.1 South America Yerba Mate Market Outlook by Type
9.2.2 South America Yerba Mate Market Outlook by Application
9.3 South America Yerba Mate Market Outlook by Country
9.3.1 Brazil Yerba Mate Market Outlook, 2021- 2032
9.3.2 Argentina Yerba Mate Market Outlook, 2021- 2032
9.3.3 Rest of South and Central America Yerba Mate Market Outlook, 2021- 2032
10. Middle East and Africa Yerba Mate Market Size Outlook
10.1 Key Market Statistics, 2024
10.2 Middle East and Africa Yerba Mate Market Trends and Growth Opportunities
10.2.1 Middle East and Africa Yerba Mate Market Outlook by Type
10.2.2 Middle East and Africa Yerba Mate Market Outlook by Application
10.3 Middle East and Africa Yerba Mate Market Outlook by Country
10.3.1 Saudi Arabia Yerba Mate Market Outlook, 2021- 2032
10.3.2 The UAE Yerba Mate Market Outlook, 2021- 2032
10.3.3 Rest of Middle East Yerba Mate Market Outlook, 2021- 2032
10.3.4 South Africa Yerba Mate Market Outlook, 2021- 2032
10.3.5 Egypt Yerba Mate Market Outlook, 2021- 2032
10.3.6 Rest of Africa Yerba Mate Market Outlook, 2021- 2032
11. Company Profiles
11.1 Leading 10 Companies
A. Holliday and Company Inc
Aguantadora
ArtfulTea
Coco Tea Co.
Cooperativa Agricola De La Colonia Liebig Ltda.
Cooperativa Agricola Mixta De Monte Carlo Ltda.
Fusion Teas
GEMYNO SAS
Guayaki Sustainable Rainforest Products Inc
HRENUK SA
Kraus SA
Las Marias Establishment
PepsiCo Inc
RDV Products
Tango Foods SA
The Coca-Cola Company
Triunfo do Brasil Ltda.
Wisdom Natural Brands
11.2 Overview
11.3 Products and Services
11.4 SWOT Profile
12. Appendix
12.1 Subscription Options
12.2 Customization Options
12.3 Publisher Details

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