Tea Market Size, Trends, Analysis, and Outlook By Form (Leaf Tea, CTC Tea, Others), By Product (Black Tea, Green Tea, Herbal Tea, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Others), by Country, S

Tea Market Size, Trends, Analysis, and Outlook By Form (Leaf Tea, CTC Tea, Others), By Product (Black Tea, Green Tea, Herbal Tea, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Others), by Country, Segment, and Companies, 2024-2032


Tea Market is projected to register a 5.9 CAGR from 2023 to 2030.

The tea market is evolving as consumers gravitate towards health-conscious and wellness-driven beverages. Functional teas with added adaptogens, CBD, and herbs targeting specific health benefits like relaxation or immunity are in high demand. Premium, sustainably sourced teas, along with innovative flavors like matcha and turmeric blends, are driving market growth.

Tea Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Tea survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Tea industry.

Key market trends defining the global Tea demand in 2025 and Beyond

The Tea industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Tea Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Tea industry

Leading Tea companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Tea companies.

Tea Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Tea Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Tea industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Tea Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Tea Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Tea market segments. Similarly, strong market demand encourages Canadian Tea companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Tea Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Tea industry remains the major market for companies in the European Tea industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Tea market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Tea Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Tea in Asia Pacific. In particular, China, India, and South East Asian Tea markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Tea Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Tea Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Tea market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Tea.

Tea Company Profiles

The global Tea market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are ACIL, Akbar Brothers Pvt. Ltd, Apeejay Surrendra Group, Associated British Foods Plc, Barrys Tea, Fukujuen Co. Ltd, Godrej and Boyce Manufacturing Co. Ltd, Harney and Sons Fine Teas, ITO EN Ltd, LIPTON Teas and Infusions, M.M.Ispahani Ltd, Mighty Leaf Tea Canada, Nestle SA, Numi Inc, Senchasou.co Ltd, Tata Consumer Products Ltd, The Hain Celestial Group Inc, The Republic of Tea Inc, Williamson Magor and Co. Ltd, Yunnan Dayi Tea Industry Group Co. Ltd.

Recent Tea Market Developments

The global Tea market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Tea Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

Form

Leaf Tea

CTC Tea

Others

Product

Black Tea

Green Tea

Herbal Tea

Others

Distribution Channel

Supermarkets/Hypermarkets

Specialist Retailers

Convenience Stores

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

ACIL

Akbar Brothers Pvt. Ltd

Apeejay Surrendra Group

Associated British Foods Plc

Barrys Tea

Fukujuen Co. Ltd

Godrej and Boyce Manufacturing Co. Ltd

Harney and Sons Fine Teas

ITO EN Ltd

LIPTON Teas and Infusions

M.M.Ispahani Ltd

Mighty Leaf Tea Canada

Nestle SA

Numi Inc

Senchasou.co Ltd

Tata Consumer Products Ltd

The Hain Celestial Group Inc

The Republic of Tea Inc

Williamson Magor and Co. Ltd

Yunnan Dayi Tea Industry Group Co. Ltd

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Tea Market Overview- 2025
2.1 An Introduction to the Global Tea Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Tea Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Tea Market Outlook to 2032
4.6 Reference Case Scenario: Global Tea Market Outlook to 2032
4.7 High Growth Case Scenario: Global Tea Market Outlook to 2032
Chapter 5: Tea Market Dynamics
5.1 Key Tea Market Trends
5.2 Potential Tea Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Tea Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Tea Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Tea Market Size Forecast, 2021- 2032
7.3.2 Canada Tea Market Size Forecast, 2021- 2032
7.3.3 Mexico Tea Market Size Forecast, 2021- 2032
Chapter 8: Europe Tea Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Tea Market Size Forecast, 2021- 2032
8.3.2 France Tea Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Tea Market Size Forecast, 2021- 2032
8.3.4 Spain Tea Market Size Forecast, 2021- 2032
8.3.5 Italy Tea Market Size Forecast, 2021- 2032
8.3.6 Russia Tea Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Tea Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Tea Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Tea Market Size Forecast, 2021- 2032
9.3.2 India Tea Market Size Forecast, 2021- 2032
9.3.3 Japan Tea Market Size Forecast, 2021- 2032
9.3.4 South Korea Tea Market Size Forecast, 2021- 2032
9.3.5 Australia Tea Market Size Forecast, 2021- 2032
9.3.6 South East Asia Tea Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Tea Market Size Forecast, 2021- 2032
Chapter 10: South America Tea Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Tea Market Size Forecast, 2021- 2032
10.3.2 Argentina Tea Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Tea Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Tea Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Form
Leaf Tea
CTC Tea
Others
Product
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Tea Market Size Forecast, 2021- 2032
11.3.2 The UAE Tea Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Tea Market Size Forecast, 2021- 2032
11.3.4 South Africa Tea Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Tea Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 ACIL
Akbar Brothers Pvt. Ltd
Apeejay Surrendra Group
Associated British Foods Plc
Barrys Tea
Fukujuen Co. Ltd
Godrej and Boyce Manufacturing Co. Ltd
Harney and Sons Fine Teas
ITO EN Ltd
LIPTON Teas and Infusions
M.M.Ispahani Ltd
Mighty Leaf Tea Canada
Nestle SA
Numi Inc
Senchasou.co Ltd
Tata Consumer Products Ltd
The Hain Celestial Group Inc
The Republic of Tea Inc
Williamson Magor and Co. Ltd
Yunnan Dayi Tea Industry Group Co. Ltd
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Tea Market Outlook by Type, 2021- 2032
Figure 6: Global Tea Market Outlook by Application, 2021- 2032
Figure 7: Global Tea Market Outlook by Region, 2021- 2032
Figure 8: North America Tea Market Snapshot, Q4-2024
Figure 9: North America Tea Market Size Forecast by Type, 2021- 2032
Figure 10: North America Tea Market Size Forecast by Application, 2021- 2032
Figure 11: North America Tea Market Share by Country, 2023
Figure 12: Europe Tea Market Snapshot, Q4-2024
Figure 13: Europe Tea Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Tea Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Tea Market Share by Country, 2023
Figure 16: Asia Pacific Tea Market Snapshot, Q4-2024
Figure 17: Asia Pacific Tea Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Tea Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Tea Market Share by Country, 2023
Figure 20: South America Tea Market Snapshot, Q4-2024
Figure 21: South America Tea Market Size Forecast by Type, 2021- 2032
Figure 22: South America Tea Market Size Forecast by Application, 2021- 2032
Figure 23: South America Tea Market Share by Country, 2023
Figure 24: Middle East and Africa Tea Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Tea Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Tea Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Tea Market Share by Country, 2023
Figure 28: United States Tea Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Tea Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Tea Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Tea Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Tea Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Tea Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Tea Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Tea Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Tea Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Tea Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Tea Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Tea Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Tea Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Tea Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Tea Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Tea Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Tea Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Tea Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Tea Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Tea Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Tea Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Tea Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Tea Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Tea Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Tea Market Size Outlook by Segments, 2021- 2032
Table 7: Global Tea Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Tea Market Outlook by Type, 2021- 2032
Table 10: North America- Tea Market Outlook by Country, 2021- 2032
Table 11: Europe - Tea Market Outlook by Type, 2021- 2032
Table 12: Europe - Tea Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Tea Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Tea Market Outlook by Country, 2021- 2032
Table 15: South America- Tea Market Outlook by Type, 2021- 2032
Table 16: South America- Tea Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Tea Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Tea Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Tea Companies
Table 20: Product Profiles of Leading Tea Companies
Table 21: SWOT Profiles of Leading Tea Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings