Stevia Market Size, Trends, Analysis, and Outlook By Extract (Whole Leaf, Powdered, Liquid), By Application (Dairy, Bakery & Confectionery, Tabletop Sweeteners, Beverages, Convenience Foods, Others), By Form (Dry, Liquid), by Country, Segment, and Compani

Stevia Market Size, Trends, Analysis, and Outlook By Extract (Whole Leaf, Powdered, Liquid), By Application (Dairy, Bakery & Confectionery, Tabletop Sweeteners, Beverages, Convenience Foods, Others), By Form (Dry, Liquid), by Country, Segment, and Companies, 2024-2032


Stevia Market is projected to register a 10.2 CAGR from 2023 to 2030.

The stevia market is expanding as consumers seek natural, zero-calorie sweeteners as alternatives to sugar. Stevia, derived from the leaves of the Stevia rebaudiana plant, is increasingly used in beverages, food products, and supplements. The demand for clean-label products is propelling the growth of the stevia market.

Stevia Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Stevia survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Stevia industry.

Key market trends defining the global Stevia demand in 2025 and Beyond

The Stevia industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Stevia Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Stevia industry

Leading Stevia companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Stevia companies.

Stevia Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Stevia Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Stevia industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Stevia Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Stevia Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Stevia market segments. Similarly, strong market demand encourages Canadian Stevia companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Stevia Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Stevia industry remains the major market for companies in the European Stevia industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Stevia market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Stevia Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Stevia in Asia Pacific. In particular, China, India, and South East Asian Stevia markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Stevia Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Stevia Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Stevia market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Stevia.

Stevia Company Profiles

The global Stevia market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Archer Daniels Midland Company, Daepyung Co. Ltd, Fraken Biochem Co. Ltd, Guilin Layn Natural Ingredients Corp, HOWTIAN, Hunan Nutramax Inc, Ingredion Inc, MANUS BIO, Morita Kagaku Kogyo Co. Ltd, Nutraceutical Corp, S and W Seed Co., Sunrise Nutrachem Group Co. Ltd, Sunwin Stevia International Inc, SweeGen Inc, Tate and Lyle Plc.

Recent Stevia Market Developments

The global Stevia market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Stevia Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

Extract

Whole Leaf

Powdered

Liquid

Application

Dairy

Bakery & Confectionery

Tabletop Sweeteners

Beverages

Convenience Foods

Others

Form

Dry

Liquid

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Archer Daniels Midland Company

Daepyung Co. Ltd

Fraken Biochem Co. Ltd

Guilin Layn Natural Ingredients Corp

HOWTIAN

Hunan Nutramax Inc

Ingredion Inc

MANUS BIO

Morita Kagaku Kogyo Co. Ltd

Nutraceutical Corp

S and W Seed Co.

Sunrise Nutrachem Group Co. Ltd

Sunwin Stevia International Inc

SweeGen Inc

Tate and Lyle Plc

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Stevia Market Overview- 2025
2.1 An Introduction to the Global Stevia Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Stevia Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Stevia Market Outlook to 2032
4.6 Reference Case Scenario: Global Stevia Market Outlook to 2032
4.7 High Growth Case Scenario: Global Stevia Market Outlook to 2032
Chapter 5: Stevia Market Dynamics
5.1 Key Stevia Market Trends
5.2 Potential Stevia Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Stevia Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Stevia Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Stevia Market Size Forecast, 2021- 2032
7.3.2 Canada Stevia Market Size Forecast, 2021- 2032
7.3.3 Mexico Stevia Market Size Forecast, 2021- 2032
Chapter 8: Europe Stevia Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Stevia Market Size Forecast, 2021- 2032
8.3.2 France Stevia Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Stevia Market Size Forecast, 2021- 2032
8.3.4 Spain Stevia Market Size Forecast, 2021- 2032
8.3.5 Italy Stevia Market Size Forecast, 2021- 2032
8.3.6 Russia Stevia Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Stevia Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Stevia Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Stevia Market Size Forecast, 2021- 2032
9.3.2 India Stevia Market Size Forecast, 2021- 2032
9.3.3 Japan Stevia Market Size Forecast, 2021- 2032
9.3.4 South Korea Stevia Market Size Forecast, 2021- 2032
9.3.5 Australia Stevia Market Size Forecast, 2021- 2032
9.3.6 South East Asia Stevia Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Stevia Market Size Forecast, 2021- 2032
Chapter 10: South America Stevia Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Stevia Market Size Forecast, 2021- 2032
10.3.2 Argentina Stevia Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Stevia Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Stevia Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Extract
Whole Leaf
Powdered
Liquid
Application
Dairy
Bakery & Confectionery
Tabletop Sweeteners
Beverages
Convenience Foods
Others
Form
Dry
Liquid
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Stevia Market Size Forecast, 2021- 2032
11.3.2 The UAE Stevia Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Stevia Market Size Forecast, 2021- 2032
11.3.4 South Africa Stevia Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Stevia Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Archer Daniels Midland Company
Daepyung Co. Ltd
Fraken Biochem Co. Ltd
Guilin Layn Natural Ingredients Corp
HOWTIAN
Hunan Nutramax Inc
Ingredion Inc
MANUS BIO
Morita Kagaku Kogyo Co. Ltd
Nutraceutical Corp
S and W Seed Co.
Sunrise Nutrachem Group Co. Ltd
Sunwin Stevia International Inc
SweeGen Inc
Tate and Lyle Plc
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Stevia Market Outlook by Type, 2021- 2032
Figure 6: Global Stevia Market Outlook by Application, 2021- 2032
Figure 7: Global Stevia Market Outlook by Region, 2021- 2032
Figure 8: North America Stevia Market Snapshot, Q4-2024
Figure 9: North America Stevia Market Size Forecast by Type, 2021- 2032
Figure 10: North America Stevia Market Size Forecast by Application, 2021- 2032
Figure 11: North America Stevia Market Share by Country, 2023
Figure 12: Europe Stevia Market Snapshot, Q4-2024
Figure 13: Europe Stevia Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Stevia Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Stevia Market Share by Country, 2023
Figure 16: Asia Pacific Stevia Market Snapshot, Q4-2024
Figure 17: Asia Pacific Stevia Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Stevia Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Stevia Market Share by Country, 2023
Figure 20: South America Stevia Market Snapshot, Q4-2024
Figure 21: South America Stevia Market Size Forecast by Type, 2021- 2032
Figure 22: South America Stevia Market Size Forecast by Application, 2021- 2032
Figure 23: South America Stevia Market Share by Country, 2023
Figure 24: Middle East and Africa Stevia Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Stevia Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Stevia Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Stevia Market Share by Country, 2023
Figure 28: United States Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Stevia Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Stevia Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Stevia Market Size Outlook by Segments, 2021- 2032
Table 7: Global Stevia Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Stevia Market Outlook by Type, 2021- 2032
Table 10: North America- Stevia Market Outlook by Country, 2021- 2032
Table 11: Europe - Stevia Market Outlook by Type, 2021- 2032
Table 12: Europe - Stevia Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Stevia Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Stevia Market Outlook by Country, 2021- 2032
Table 15: South America- Stevia Market Outlook by Type, 2021- 2032
Table 16: South America- Stevia Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Stevia Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Stevia Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Stevia Companies
Table 20: Product Profiles of Leading Stevia Companies
Table 21: SWOT Profiles of Leading Stevia Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings