Probiotics Market Size, Trends, Analysis, and Outlook By Product (Functional Food & Beverages, Dietary Supplements, Feed), By Ingredient (Bacteria, Yeast), By Distribution Channel (Hypermarkets/Supermarkets, Drugstores, Specialty Stores, Online), By End-U

Probiotics Market Size, Trends, Analysis, and Outlook By Product (Functional Food & Beverages, Dietary Supplements, Feed), By Ingredient (Bacteria, Yeast), By Distribution Channel (Hypermarkets/Supermarkets, Drugstores, Specialty Stores, Online), By End-User (Human, Animal), by Country, Segment, and Companies, 2024-2032


Probiotics Market is projected to register a high CAGR from 2023 to 2030.

The probiotics market is growing as consumers increasingly seek gut-friendly foods and supplements to improve digestive health and boost immunity. Probiotics are incorporated into yogurts, beverages, and dietary supplements. The demand for clinically proven strains and tailored probiotic solutions is shaping the market.

Probiotics Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Probiotics survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Probiotics industry.

Key market trends defining the global Probiotics demand in 2025 and Beyond

The Probiotics industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Probiotics Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Probiotics industry

Leading Probiotics companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Probiotics companies.

Probiotics Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Probiotics Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Probiotics industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Probiotics Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Probiotics Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Probiotics market segments. Similarly, strong market demand encourages Canadian Probiotics companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Probiotics Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Probiotics industry remains the major market for companies in the European Probiotics industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Probiotics market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Probiotics Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Probiotics in Asia Pacific. In particular, China, India, and South East Asian Probiotics markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Probiotics Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Probiotics Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Probiotics market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Probiotics.

Probiotics Company Profiles

The global Probiotics market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are AB-Biotics S.A., Adisseo, Apsen Farmacêutica, Archer Daniels Midland Company (ADM), BioGaia, BIOHM Health, Danone SA, Elanco, i-Health Inc, International Flavors & Fragrances Inc, Lallemand, Lifeway Foods Inc, Meiji Holdings Co. Ltd, Morinaga Milk Industry Co. Ltd, Nestlé SA, NextFoods Inc, Probi, Protocol For Life Balance, Renew Life Formulas LLC, So Good So You, Suja Life LLC, Sun Genomics, Unique Biotech Ltd, Winclove Probiotics, Yakult Honsha Co. Ltd.

Recent Probiotics Market Developments

The global Probiotics market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Probiotics Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Product

Functional Food & Beverages
  • Dairy Products
  • Non-Dairy Beverage
  • Infant Formula
  • Cereals
  • Others
Dietary Supplements
  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps
Feed

By Ingredient

Bacteria
  • Lactobacilli
  • Bifidobacterium
  • Streptococcus Thermophilus
Yeast
  • Saccharomyces Boulardii
  • Others
By Distribution Channel

Hypermarkets/Supermarkets

Drugstores

Specialty Stores

Online

By End-User

Human

Animal

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

AB-Biotics S.A.

Adisseo

Apsen Farmacêutica

Archer Daniels Midland Company (ADM)

BioGaia

BIOHM Health

Danone SA

Elanco

i-Health Inc

International Flavors & Fragrances Inc

Lallemand

Lifeway Foods Inc

Meiji Holdings Co. Ltd

Morinaga Milk Industry Co. Ltd

Nestlé SA

NextFoods Inc

Probi

Protocol For Life Balance

Renew Life Formulas LLC

So Good So You

Suja Life LLC

Sun Genomics

Unique Biotech Ltd

Winclove Probiotics

Yakult Honsha Co. Ltd

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Probiotics Market Overview- 2025
2.1 An Introduction to the Global Probiotics Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Probiotics Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Probiotics Market Outlook to 2032
4.6 Reference Case Scenario: Global Probiotics Market Outlook to 2032
4.7 High Growth Case Scenario: Global Probiotics Market Outlook to 2032
Chapter 5: Probiotics Market Dynamics
5.1 Key Probiotics Market Trends
5.2 Potential Probiotics Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Probiotics Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Probiotics Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Probiotics Market Size Forecast, 2021- 2032
7.3.2 Canada Probiotics Market Size Forecast, 2021- 2032
7.3.3 Mexico Probiotics Market Size Forecast, 2021- 2032
Chapter 8: Europe Probiotics Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Probiotics Market Size Forecast, 2021- 2032
8.3.2 France Probiotics Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Probiotics Market Size Forecast, 2021- 2032
8.3.4 Spain Probiotics Market Size Forecast, 2021- 2032
8.3.5 Italy Probiotics Market Size Forecast, 2021- 2032
8.3.6 Russia Probiotics Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Probiotics Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Probiotics Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Probiotics Market Size Forecast, 2021- 2032
9.3.2 India Probiotics Market Size Forecast, 2021- 2032
9.3.3 Japan Probiotics Market Size Forecast, 2021- 2032
9.3.4 South Korea Probiotics Market Size Forecast, 2021- 2032
9.3.5 Australia Probiotics Market Size Forecast, 2021- 2032
9.3.6 South East Asia Probiotics Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Probiotics Market Size Forecast, 2021- 2032
Chapter 10: South America Probiotics Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Probiotics Market Size Forecast, 2021- 2032
10.3.2 Argentina Probiotics Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Probiotics Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Probiotics Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Product
Functional Food & Beverages
-Dairy Products
-Non-Dairy Beverage
-Infant Formula
-Cereals
-Others
Dietary Supplements
-Tablets
-Capsules
-Powders
-Liquids
-Soft Gels
-Gel Caps
Feed
Ingredient
Bacteria
-Lactobacilli
-Bifidobacterium
-Streptococcus Thermophilus
Yeast
-Saccharomyces Boulardii
-Others
Distribution Channel
Hypermarkets/Supermarkets
Drugstores
Specialty Stores
Online
End-User
Human
Animal
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Probiotics Market Size Forecast, 2021- 2032
11.3.2 The UAE Probiotics Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Probiotics Market Size Forecast, 2021- 2032
11.3.4 South Africa Probiotics Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Probiotics Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 AB-Biotics S.A.
Adisseo
Apsen Farmacêutica
Archer Daniels Midland Company (ADM)
BioGaia
BIOHM Health
Danone SA
Elanco
i-Health Inc
International Flavors & Fragrances Inc
Lallemand
Lifeway Foods Inc
Meiji Holdings Co. Ltd
Morinaga Milk Industry Co. Ltd
Nestlé SA
NextFoods Inc
Probi
Protocol For Life Balance
Renew Life Formulas LLC
So Good So You
Suja Life LLC
Sun Genomics
Unique Biotech Ltd
Winclove Probiotics
Yakult Honsha Co. Ltd
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Probiotics Market Outlook by Type, 2021- 2032
Figure 6: Global Probiotics Market Outlook by Application, 2021- 2032
Figure 7: Global Probiotics Market Outlook by Region, 2021- 2032
Figure 8: North America Probiotics Market Snapshot, Q4-2024
Figure 9: North America Probiotics Market Size Forecast by Type, 2021- 2032
Figure 10: North America Probiotics Market Size Forecast by Application, 2021- 2032
Figure 11: North America Probiotics Market Share by Country, 2023
Figure 12: Europe Probiotics Market Snapshot, Q4-2024
Figure 13: Europe Probiotics Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Probiotics Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Probiotics Market Share by Country, 2023
Figure 16: Asia Pacific Probiotics Market Snapshot, Q4-2024
Figure 17: Asia Pacific Probiotics Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Probiotics Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Probiotics Market Share by Country, 2023
Figure 20: South America Probiotics Market Snapshot, Q4-2024
Figure 21: South America Probiotics Market Size Forecast by Type, 2021- 2032
Figure 22: South America Probiotics Market Size Forecast by Application, 2021- 2032
Figure 23: South America Probiotics Market Share by Country, 2023
Figure 24: Middle East and Africa Probiotics Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Probiotics Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Probiotics Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Probiotics Market Share by Country, 2023
Figure 28: United States Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Probiotics Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Probiotics Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Probiotics Market Size Outlook by Segments, 2021- 2032
Table 7: Global Probiotics Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Probiotics Market Outlook by Type, 2021- 2032
Table 10: North America- Probiotics Market Outlook by Country, 2021- 2032
Table 11: Europe - Probiotics Market Outlook by Type, 2021- 2032
Table 12: Europe - Probiotics Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Probiotics Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Probiotics Market Outlook by Country, 2021- 2032
Table 15: South America- Probiotics Market Outlook by Type, 2021- 2032
Table 16: South America- Probiotics Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Probiotics Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Probiotics Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Probiotics Companies
Table 20: Product Profiles of Leading Probiotics Companies
Table 21: SWOT Profiles of Leading Probiotics Companies

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