Point Of Purchase Packaging Market Size, Share, and Outlook, 2025 Report- By Product (Counter display, Floor display, Gravity free display, Pallet display, Sidekick display, Dump bin displays, Clip Strip Displays), By Material (Paper, Foam, Plastic, Glass

Point Of Purchase Packaging Market Outlook

Point Of Purchase Packaging Market Size is forecast to reach $21.8 Billion in 2032 from $14.1 Billion in 2025, at an optimistic growth rate of 6.4% from 2025 to 2032. The robust Point Of Purchase Packaging Market growth presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Point Of Purchase Packaging Market segments across 22 countries from 2021 to 2032. Key segments in the report include By Product (Counter display, Floor display, Gravity free display, Pallet display, Sidekick display, Dump bin displays, Clip Strip Displays), By Material (Paper, Foam, Plastic, Glass, Metal), By End-User (Hypermarket/Supermarket, Departmental stores, Specialty stores, Convenience Store), By Application (Food & Beverages, Personal care, Pharmaceuticals, Electronics, Automotive, Others). Over 70 tables and charts showcase findings from our latest survey report on Point Of Purchase Packaging Markets.

Point Of Purchase Packaging Market Insights, 2025: Point Of Purchase Packaging – Key Drivers and Opportunities

Point of purchase (POP) packaging refers to the packaging that is designed specifically to attract consumers' attention at the point of sale, with the goal of influencing purchasing decisions. It is used in various retail environments, including supermarkets, convenience stores, and electronics outlets. POP packaging includes product displays, counter displays, and shelf-ready packaging, often featuring vibrant colors, brand logos, and eye-catching designs to stand out.

The primary driver for the POP packaging market is the growing need for retailers and manufacturers to differentiate their products in highly competitive markets. As consumer attention spans shorten, the effectiveness of POP packaging has become crucial in enticing customers to make impulse purchases. The rise of e-commerce has also contributed to the demand for more creative POP packaging solutions that can drive in-store traffic. Furthermore, the increasing focus on sustainability is driving innovation in POP packaging materials, with a shift towards recyclable, biodegradable, and eco-friendly materials. Retailers are increasingly using POP packaging to enhance the shopping experience by offering value-added features, such as ease of handling and portability. Opportunities in the market include the development of interactive and digital POP packaging that can engage consumers through augmented reality (AR) or QR codes that lead to additional product information or promotional offers. Additionally, the rise of subscription box services has spurred demand for customized and branded POP packaging that reflects a brand's identity and improves customer loyalty.

Five Trends that will define global Point Of Purchase Packaging Market in 2025 and Beyond

A closer look at the multi-million global market for Point Of Purchase Packaging Market identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Point Of Purchase Packaging Companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Point Of Purchase Packaging Industry?

The Point Of Purchase Packaging Market sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Point Of Purchase Packaging Market Segment Insights

The Point Of Purchase Packaging Industry presents strong offers across categories. The analytical report offers forecasts of Point Of Purchase Packaging Industry performance across segments and countries. Key segments in the industry include- By Product (Counter display, Floor display, Gravity free display, Pallet display, Sidekick display, Dump bin displays, Clip Strip Displays), By Material (Paper, Foam, Plastic, Glass, Metal), By End-User (Hypermarket/Supermarket, Departmental stores, Specialty stores, Convenience Store), By Application (Food & Beverages, Personal care, Pharmaceuticals, Electronics, Automotive, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Point Of Purchase Packaging Market size outlook is provided for 22 countries across these regions.

Point Of Purchase Packaging Industry Value Chain

The chapter identifies potential companies and their operations across the global Point Of Purchase Packaging Industry ecosystem. It assists decision-makers in evaluating global Point Of Purchase Packaging Market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Point Of Purchase Packaging Industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Point Of Purchase Packaging Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Point Of Purchase Packaging Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Point Of Purchase Packaging Market with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Point Of Purchase Packaging Market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Point Of Purchase Packaging Market Insights- Executives are most excited about opportunities for the US Point Of Purchase Packaging Industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Point Of Purchase Packaging Companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Point Of Purchase Packaging Market.

Latin American Point Of Purchase Packaging Market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Point Of Purchase Packaging Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Point Of Purchase Packaging Markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Point Of Purchase Packaging Markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Point Of Purchase Packaging Companies outcompete in 2025 and Beyond?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include DS Smith, Felbro Inc, FFR Merchandising, Georgia-Pacific LLC, International Paper, Menasha Packaging Company LLC, Smurfit Kappa Display, Sonoco Products Company, WestRock Company.

Point Of Purchase Packaging Market Scope and Segmentation

By Product

Counter display

Floor display

Gravity free display

Pallet display

Sidekick display

Dump bin displays

Clip Strip Displays

By Material

Paper

Foam

Plastic

Glass

Metal

By End-User

Hypermarket/Supermarket

Departmental stores

Specialty stores

Convenience Store

By Application

Food & Beverages

Personal care

Pharmaceuticals

Electronics

Automotive

Others

Countries Included-

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Benelux, Turkey, Russia, Rest of Europe

Asia Pacific- China, India, Japan, South Korea, South East Asia, Australia, Rest of APAC

South and Central America- Brazil, Argentina, Chile, Rest of SCA

Middle East and Africa- Saudi Arabia, the UAE, Israel, South Africa, Algeria, Nigeria, Rest of Middle East, Rest of Africa

Companies Included in the Point Of Purchase Packaging Market Research-

DS Smith

Felbro Inc

FFR Merchandising

Georgia-Pacific LLC

International Paper

Menasha Packaging Company LLC

Smurfit Kappa Display

Sonoco Products Company

WestRock Company

Reasons to Buy the report

• Make informed decisions through long and short-term forecasts across 22 countries and segments.
• Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
• Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
• Get an integrated understanding of the entire market ecosystem and companies.
• Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
• Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
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