Personal Lubricants Market Size, Trends, Analysis, and Outlook By Type (Water-based, Silicone-based, Oil-based), By Distribution Channel (E-commerce, Drug Stores, Others), by Region, Country, Segment, and Companies, 2024-2030

Personal Lubricants Market Size, Trends, Analysis, and Outlook By Type (Water-based, Silicone-based, Oil-based), By Distribution Channel (E-commerce, Drug Stores, Others), by Region, Country, Segment, and Companies, 2024-2030


The global Personal Lubricants market size is poised to register 8.83% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Personal Lubricants market across By Type (Water-based, Silicone-based, Oil-based), By Distribution Channel (E-commerce, Drug Stores, Others).

The Personal Lubricants Market is witnessing growth driven by the increasing acceptance and normalization of sexual wellness products, the rising awareness of sexual health and intimacy issues, and the demand for safe and effective lubrication solutions for enhanced sexual pleasure, comfort, and satisfaction among individuals and couples. Personal lubricants, also known as sexual lubricants or intimate lubricants, are topical formulations used to reduce friction, dryness, and discomfort during sexual activity by moisturizing and lubricating genital tissues and enhancing natural lubrication. Key trends shaping its future include the development of organic, natural, and hypoallergenic personal lubricants with plant-based ingredients, water-based formulations, and pH-balanced formulations for sensitive skin and mucous membranes, the customization of personal lubricant products with specialized formulations for vaginal lubrication, anal lubrication, and sexual enhancement, and the integration of personal lubricants with sexual health education and wellness programs for sexual health promotion, pleasure-positive messaging, and sexual consent education. Additionally, factors such as the increasing prevalence of sexual dysfunction and sexual health disorders, the expansion of sexual wellness markets and adult retail channels, and the regulatory initiatives to improve lubricant safety standards and labeling requirements are expected to drive market growth in 2024 and beyond.

Personal Lubricants Market Drivers, Trends, Opportunities, and Growth Opportunities

This comprehensive study discusses the latest trends and the most pressing challenges for industry players and investors. The Personal Lubricants market research analyses the global market trends, key drivers, challenges, and opportunities in the industry. In addition, the latest Future of Personal Lubricants survey report provides the market size outlook across types, applications, and other segments across the world and regions. It provides data-driven insights and actionable recommendations for companies in the Personal Lubricants industry.

Key market trends defining the global Personal Lubricants demand in 2024 and Beyond

The industry continues to remain an attractive hub for opportunities for both domestic and global vendors. As the market evolves, factors such as emerging market dynamics, demand from end-user sectors, a growing patient base, changes in consumption patterns, and widening distribution channels continue to play a major role.

Personal Lubricants Market Segmentation- Industry Share, Market Size, and Outlook to 2030

The Personal Lubricants industry comprises a wide range of segments and sub-segments. The rising demand for these product types and applications is supporting companies to increase their investment levels across niche segments. Accordingly, leading companies plan to generate a large share of their future revenue growth from expansion into these niche segments. The report presents the market size outlook across segments to support Personal Lubricants companies scaling up production in these sub-segments with a focus on expanding into emerging countries.

Key strategies adopted by companies within the Personal Lubricants industry

Leading Personal Lubricants companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions in key regions. Further, companies are leveraging advanced technologies to unlock opportunities and achieve operational excellence. The report provides key strategies opted for by the top 10 Personal Lubricants companies.

Personal Lubricants Market Study- Strategic Analysis Review

The Personal Lubricants market research report dives deep into the qualitative factors shaping the market, empowering you to make informed decisions-
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Personal Lubricants Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Personal Lubricants industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. Further, with actual data for 2023, the report forecasts the market size outlook from 2024 to 2030 in three case scenarios- low case, reference case, and high case scenarios.

Personal Lubricants Country Analysis and Revenue Outlook to 2030

The report analyses 22 countries worldwide including the key driving forces and market size outlook from 2021 to 2030. In addition, region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America is included in the study. For each of the six regions, the market size outlook by segments is forecast for 2030.

North America Personal Lubricants Market Size Outlook- Companies plan for focused investments in a changing environment

The US continues to remain the market leader in North America, driven by a large consumer base, the presence of well-established providers, and a strong end-user industry demand. Leading companies focus on new product launches in the changing environment. The US economy is expected to grow in 2024 (around 2.2% growth in 2024), potentially driving demand for various Personal Lubricants market segments. Similarly, Strong end-user demand is encouraging Canadian Personal Lubricants companies to invest in niche segments. Further, as Mexico continues to strengthen its trade relations and invest in technological advancements, the Mexico Personal Lubricants market is expected to experience significant expansion, offering lucrative opportunities for both domestic and international stakeholders.

Europe Personal Lubricants Market Size Outlook-Companies investing in assessing consumers, categories, competitors, and capabilities

The German industry remains the major market for companies in the European Personal Lubricants industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of businesses in identifying and leveraging new growth prospects positions the European Personal Lubricants market for an upward trajectory, fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and a keen understanding of consumer preferences.

Asia Pacific Personal Lubricants Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing prevalence of indications, robust healthcare expenditure, and increasing investments in healthcare infrastructure drive the demand for Personal Lubricants in Asia Pacific. In particular, China, India, and South East Asian Personal Lubricants markets present a compelling outlook for 2030, acting as a magnet for both domestic and multinational manufacturers seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major markets in the region.

Latin America Personal Lubricants Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to greater purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Personal Lubricants Market Size Outlook- continues its upward trajectory across segments

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Personal Lubricants market potential. Fueled by increasing healthcare expenditure of individuals, growing population, and high prevalence across a few markets drives the demand for Personal Lubricants.

Personal Lubricants Market Company Profiles

The global Personal Lubricants market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. Leading companies included in the study are BioFilm Inc, Church & Dwight Co. Inc, LifeStyles Healthcare Pte Ltd, Lovehoney Group Ltd, Mayer Laboratories Inc, Reckitt Benckiser Group plc, Sliquid Llc, The Yes Yes Company Ltd, Trigg Laboratories Inc, Überlube

Recent Personal Lubricants Market Developments

The global Personal Lubricants market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Personal Lubricants Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2030 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Type

Water-based

Silicone-based

Oil-based

By Distribution Channel

E-commerce

Drug Stores

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

BioFilm Inc

Church & Dwight Co. Inc

LifeStyles Healthcare Pte Ltd

Lovehoney Group Ltd

Mayer Laboratories Inc

Reckitt Benckiser Group plc

Sliquid Llc

The Yes Yes Company Ltd

Trigg Laboratories Inc

Überlube

Formats Available: Excel, PDF, and PPT


1. Executive Summary
1.1 Personal Lubricants Market Overview and Key Findings, 2024
1.2 Personal Lubricants Market Size and Growth Outlook, 2021- 2030
1.3 Personal Lubricants Market Growth Opportunities to 2030
1.4 Key Personal Lubricants Market Trends and Challenges
1.4.1 Personal Lubricants Market Drivers and Trends
1.4.2 Personal Lubricants Market Challenges
1.5 Competitive Landscape and Key Players
1.6 Competitive Analysis- Growth Strategies Adopted by Leading Personal Lubricants Companies
2. Personal Lubricants Market Size Outlook to 2030
2.1 Personal Lubricants Market Size Outlook, USD Million, 2021- 2030
2.2 Personal Lubricants Incremental Market Growth Outlook, %, 2021- 2030
2.3 Segment Snapshot, 2024
3. Personal Lubricants Market- Strategic Analysis Review
3.1 Porter's Five Forces Analysis
Threat of New Entrants
Threat of Substitutes
Intensity of Competitive Rivalry
Bargaining Power of Buyers
Bargaining Power of Suppliers
3.2 Value Chain Analysis
3.3 SWOT Analysis
4. Personal Lubricants Market Segmentation Analysis and Outlook
4.1 Market Segmentation and Scope
4.2 Market Breakdown by Type, Application, and Other Segments, 2021-2030
By Type
Water-based
Silicone-based
Oil-based
By Distribution Channel
E-commerce
Drug Stores
Others
4.3 Growth Prospects and Niche Opportunities, 2023- 2030
4.4 Regional comparison of Market Growth, CAGR, 2023-2030
5. Region-wise Market Outlook to 2030
5.1 Key Findings for Asia Pacific Personal Lubricants Market, 2025
5.2 Asia Pacific Personal Lubricants Market Size Outlook by Type, 2021- 2030
5.3 Asia Pacific Personal Lubricants Market Size Outlook by Application, 2021- 2030
5.4 Key Findings for Europe Personal Lubricants Market, 2025
5.5 Europe Personal Lubricants Market Size Outlook by Type, 2021- 2030
5.6 Europe Personal Lubricants Market Size Outlook by Application, 2021- 2030
5.7 Key Findings for North America Personal Lubricants Market, 2025
5.8 North America Personal Lubricants Market Size Outlook by Type, 2021- 2030
5.9 North America Personal Lubricants Market Size Outlook by Application, 2021- 2030
5.10 Key Findings for South America Personal Lubricants Market, 2025
5.11 South America Pacific Personal Lubricants Market Size Outlook by Type, 2021- 2030
5.12 South America Personal Lubricants Market Size Outlook by Application, 2021- 2030
5.13 Key Findings for Middle East and Africa Personal Lubricants Market, 2025
5.14 Middle East Africa Personal Lubricants Market Size Outlook by Type, 2021- 2030
5.15 Middle East Africa Personal Lubricants Market Size Outlook by Application, 2021- 2030
6. Country-wise Market Size Outlook to 2030
6.1 US Personal Lubricants Market Size Outlook and Revenue Growth Forecasts
6.2 US Personal Lubricants Industry Drivers and Opportunities
6.3 Canada Market Size Outlook and Revenue Growth Forecasts
6.4 Canada Personal Lubricants Industry Drivers and Opportunities
6.6 Mexico Market Size Outlook and Revenue Growth Forecasts
6.6 Mexico Personal Lubricants Industry Drivers and Opportunities
6.7 Germany Market Size Outlook and Revenue Growth Forecasts
6.8 Germany Personal Lubricants Industry Drivers and Opportunities
6.9 France Market Size Outlook and Revenue Growth Forecasts
6.10 France Personal Lubricants Industry Drivers and Opportunities
6.11 UK Market Size Outlook and Revenue Growth Forecasts
6.12 UK Personal Lubricants Industry Drivers and Opportunities
6.13 Spain Market Size Outlook and Revenue Growth Forecasts
6.14 Spain Personal Lubricants Industry Drivers and Opportunities
6.16 Italy Market Size Outlook and Revenue Growth Forecasts
6.16 Italy Personal Lubricants Industry Drivers and Opportunities
6.17 Rest of Europe Market Size Outlook and Revenue Growth Forecasts
6.18 Rest of Europe Personal Lubricants Industry Drivers and Opportunities
6.19 China Market Size Outlook and Revenue Growth Forecasts
6.20 China Personal Lubricants Industry Drivers and Opportunities
6.21 India Market Size Outlook and Revenue Growth Forecasts
6.22 India Personal Lubricants Industry Drivers and Opportunities
6.23 Japan Market Size Outlook and Revenue Growth Forecasts
6.24 Japan Personal Lubricants Industry Drivers and Opportunities
6.26 South Korea Market Size Outlook and Revenue Growth Forecasts
6.26 South Korea Personal Lubricants Industry Drivers and Opportunities
6.27 Australia Market Size Outlook and Revenue Growth Forecasts
6.28 Australia Personal Lubricants Industry Drivers and Opportunities
6.29 South East Asia Market Size Outlook and Revenue Growth Forecasts
6.30 South East Asia Personal Lubricants Industry Drivers and Opportunities
6.31 Rest of Asia Pacific Market Size Outlook and Revenue Growth Forecasts
6.32 Rest of Asia Pacific Personal Lubricants Industry Drivers and Opportunities
6.33 Brazil Market Size Outlook and Revenue Growth Forecasts
6.34 Brazil Personal Lubricants Industry Drivers and Opportunities
6.36 Argentina Market Size Outlook and Revenue Growth Forecasts
6.36 Argentina Personal Lubricants Industry Drivers and Opportunities
6.37 Rest of South America Market Size Outlook and Revenue Growth Forecasts
6.38 Rest of South America Personal Lubricants Industry Drivers and Opportunities
6.39 Middle East Market Size Outlook and Revenue Growth Forecasts
6.40 Middle East Personal Lubricants Industry Drivers and Opportunities
6.41 Africa Market Size Outlook and Revenue Growth Forecasts
6.42 Africa Personal Lubricants Industry Drivers and Opportunities
7. Personal Lubricants Market Outlook across Scenarios
7.1 Low Growth Case
7.2 Reference Growth Case
7.3 High Growth Case
8. Personal Lubricants Company Profiles
8.1 Profiles of Leading Personal Lubricants Companies in the Market
8.2 Business Descriptions, SWOT Analysis, and Growth Strategies
8.3 Financial Performance and Key Metrics
BioFilm Inc
Church & Dwight Co. Inc
LifeStyles Healthcare Pte Ltd
Lovehoney Group Ltd
Mayer Laboratories Inc
Reckitt Benckiser Group plc
Sliquid Llc
The Yes Yes Company Ltd
Trigg Laboratories Inc
Überlube
9. Appendix
9.1 Scope of the Report
9.2 Research Methodology and Data Sources
9.3 Glossary of Terms
9.4 Market Definitions
9.5 Contact Information

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings