Non-woven Wipes Market Size, Share, and Outlook, 2025 Report- By Product (Personal Care Wipes, Household Wipes, Others), By Material (Cellulose-based Fibers, Petroleum-based Materials, Specialty Fibers, Latex Binders), By Type (Disposable Wipes, Non-Dispo

Non-woven Wipes Market Outlook

Non-woven Wipes Market Size is forecast to reach $17 Billion in 2032 from $6.9 Billion in 2025, at an optimistic growth rate of 13.7% from 2025 to 2032. The robust Non-woven Wipes Market growth presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Non-woven Wipes Market segments across 22 countries from 2021 to 2032. Key segments in the report include By Product (Personal Care Wipes, Household Wipes, Others), By Material (Cellulose-based Fibers, Petroleum-based Materials, Specialty Fibers, Latex Binders), By Type (Disposable Wipes, Non-Disposable Wipes), By Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), By Application (Household Sector, Industrial Sector), By Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others). Over 70 tables and charts showcase findings from our latest survey report on Non-woven Wipes Markets.

Non-woven Wipes Market Insights, 2025: Non-Woven Wipes: Key Drivers and Opportunities

The non-woven wipes market is witnessing rapid growth, driven by the expanding demand for hygienic solutions and personal care products. Non-woven wipes, made from fibers like polyester, viscose, or spunlace, are used in various sectors, including healthcare, household cleaning, cosmetics, and automotive care. The growing concern about sanitation and infection control in both domestic and healthcare settings is a key driver for the market.

In healthcare, non-woven wipes are essential for wound care, patient cleaning, and surface disinfection, providing a convenient and efficient solution for maintaining hygiene in medical environments. In the consumer goods sector, the demand for personal care wipes and baby wipes is increasing, as consumers seek convenient, disposable solutions for personal hygiene. The increased awareness of cleanliness and infection prevention, especially in the wake of global health challenges, is driving the adoption of non-woven wipes in households, hospitals, and public spaces.

Sustainability is a major opportunity in the non-woven wipes market. With rising concerns over plastic waste, there is a significant push toward biodegradable wipes made from natural fibers like bamboo and cotton. Additionally, opportunities lie in premium products such as moisturizing wipes, makeup removal wipes, and disinfectant wipes, which cater to consumers seeking high-quality, convenient hygiene products. As the demand for both personal care and cleaning solutions continues to rise, the non-woven wipes market will remain a key player in providing solutions across sectors.

Five Trends that will define global Non-woven Wipes Market in 2025 and Beyond

A closer look at the multi-million global market for Non-woven Wipes Market identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Non-woven Wipes Companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Non-woven Wipes Industry?

The Non-woven Wipes Market sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Non-woven Wipes Market Segment Insights

The Non-woven Wipes Industry presents strong offers across categories. The analytical report offers forecasts of Non-woven Wipes Industry performance across segments and countries. Key segments in the industry include- By Product (Personal Care Wipes, Household Wipes, Others), By Material (Cellulose-based Fibers, Petroleum-based Materials, Specialty Fibers, Latex Binders), By Type (Disposable Wipes, Non-Disposable Wipes), By Cleaning Tool (Sourcing Pads, Scrubbers and Sponges, Brooms and Mops, Cleaning Brushes), By Application (Household Sector, Industrial Sector), By Sales Channel (Modern Trade Channel, Departmental Stores, Online Stores, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Non-woven Wipes Market size outlook is provided for 22 countries across these regions.

Non-woven Wipes Industry Value Chain

The chapter identifies potential companies and their operations across the global Non-woven Wipes Industry ecosystem. It assists decision-makers in evaluating global Non-woven Wipes Market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Non-woven Wipes Industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Non-woven Wipes Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Non-woven Wipes Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Non-woven Wipes Market with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Non-woven Wipes Market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Non-woven Wipes Market Insights- Executives are most excited about opportunities for the US Non-woven Wipes Industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Non-woven Wipes Companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Non-woven Wipes Market.

Latin American Non-woven Wipes Market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Non-woven Wipes Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Non-woven Wipes Markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Non-woven Wipes Markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Non-woven Wipes Companies outcompete in 2025 and Beyond?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include 3M Company, Amway India Enterprises Pvt. Ltd, ASPAC (Asia Pacific Network of Science & Technology Centres), Colgate-Palmolive Company, Contec Inc, DuPont, Embuer Health Pvt Ltd, KCWW, Nice-Pak Products Inc, Procter & Gamble Company, Reckitt Benckiser Group plc, Rockline Industries, S. C. Johnson & Son Inc, The Clorox Company, The Clorox Company, Unilever PLC, Vernacare, Weiman Products LLC.

Non-woven Wipes Market Scope and Segmentation

By Product

Personal Care Wipes

Household Wipes

Others

By Material

Cellulose-based Fibers

Petroleum-based Materials

Specialty Fibers

Latex Binders

By Type

Disposable Wipes

Non-Disposable Wipes

By Cleaning Tool

Sourcing Pads

Scrubbers and Sponges

Brooms and Mops

Cleaning Brushes

By Application

Household Sector

Industrial Sector

By Sales Channel

Modern Trade Channel

Departmental Stores

Online Stores

Others

Countries Included-

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Benelux, Turkey, Russia, Rest of Europe

Asia Pacific- China, India, Japan, South Korea, South East Asia, Australia, Rest of APAC

South and Central America- Brazil, Argentina, Chile, Rest of SCA

Middle East and Africa- Saudi Arabia, the UAE, Israel, South Africa, Algeria, Nigeria, Rest of Middle East, Rest of Africa

Companies Included in the Non-woven Wipes Market Research-

3M Company

Amway India Enterprises Pvt. Ltd

ASPAC (Asia Pacific Network of Science & Technology Centres)

Colgate-Palmolive Company

Contec Inc

DuPont

Embuer Health Pvt Ltd

KCWW

Nice-Pak Products Inc

Procter & Gamble Company

Reckitt Benckiser Group plc

Rockline Industries

S. C. Johnson & Son Inc

The Clorox Company

The Clorox Company

Unilever PLC

Vernacare

Weiman Products LLC

Reasons to Buy the report

• Make informed decisions through long and short-term forecasts across 22 countries and segments.
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• Get an integrated understanding of the entire market ecosystem and companies.
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