Mobile Value-added Services (VAS) Market Outlook- Global Industry Size, Share, Trends, Growth Opportunities, Forecasts by Types, Applications, Countries, and Companies, 2023 to 2030

Future of Mobile Value-added Services (VAS) Market Size, 2023- Trends, Outlook and Growth Opportunities, Market Share, Global Industry Analysis, Insights, Competition, and Forecasts to 2030



The Mobile Value-added Services (VAS) market report presents a comprehensive analysis and outlook of Mobile Value-added Services (VAS) markets, including forecasts across types, applications, companies, and countries. The report provides market share of potential Mobile Value-added Services (VAS) market segments and growth opportunities. The report provides insights, industry analysis, trends, and competitive landscape.

2023 State of the Mobile Value-added Services (VAS) Industry

The report forecasts a healthy Mobile Value-added Services (VAS) sales volume in 2023. We expect Mobile Value-added Services (VAS) demand to remain on positive growth in 2023 and over the forecast period to 2030. The global Mobile Value-added Services (VAS) industry is experiencing a period of significant change and disruption, driven by changing consumer preferences, technological advancements, and intensifying competitive conditions.

Mobile Value-added Services (VAS) Market Size: Expansion into Niche Growth Segments
  • Expansion into niche growth segments remains the key strategy of leading Mobile Value-added Services (VAS) companies for revenue growth in the near to medium-term future.
  • The business landscape is becoming increasingly promotional. Accordingly, it is crucial to identify the areas where consumers are willing to pay a premium to derive maximum value.
  • By comprehending the precise points at which consumers are willing to pay a premium, businesses can capitalize on new market opportunities and optimize their profitability.
  • In addition, Mobile Value-added Services (VAS) companies are also diversifying their procurement strategies to make up for supply disruptions in 2023. Further, a focus on sustainability and energy savings is also widely observed.
How will markets change by 2030: Mobile Value-added Services (VAS) Market Dynamics

The global Mobile Value-added Services (VAS) industry is one of the potential growth markets worldwide, with an increasing number of companies expanding their investments. The updated research on the global Mobile Value-added Services (VAS) industry presents the current Scenario and the future market demand of Mobile Value-added Services (VAS) by 2030.

Key Mobile Value-added Services (VAS) market dynamics including driving factors, key imperative issues facing the Mobile Value-added Services (VAS) industry, strategic analysis review, the impact of macroeconomic factors on the Mobile Value-added Services (VAS) industry growth forecasts, porter’s five forces analysis, and others are included in detail in the study.

Trends Tracker: Trends and Challenges for the Mobile Value-added Services (VAS) Industry in 2023

Mobile Value-added Services (VAS) consumers are expanding their definition of value beyond just pricing, with personal beliefs playing an increasingly significant role in their purchasing decisions. Understanding short and long-term trends and strengthening operations to these trends remains vital for sustaining growth in the forecast period.

The evolving industry dynamics present strong growth opportunities for companies expanding in the industry. The report presents future-forecasting Mobile Value-added Services (VAS) market trend predictions for 2023 and beyond.

Scenario Planning and Risk management in the Mobile Value-added Services (VAS) Supply Chain

To efficiently handle risk management in the industry, the report presents a scenario analysis of Mobile Value-added Services (VAS) industry outlook. Three case scenarios- low growth, base, and high growth case scenarios are created, each with its own set of assumptions about various factors that could impact the industry outlook. The chapter enables proactive planning and efficient uncertainty management for Mobile Value-added Services (VAS) business development managers and key strategy planners.

Mobile Value-added Services (VAS) Market Segmentation: 2023 Data Analysis and Market Share Forecasts

Increased Mobile Value-added Services (VAS) demand will drive growth expansion for the market segments across the industry. As companies invest in ramp-up in expansion plans, the demand for different types, applications, product types, end-user industry verticals, and others is increasing steadily over the forecast period to 2030. The report provides an in-depth analysis of the key driving forces of each segment along with the Mobile Value-added Services (VAS) market size outlook.

North America Mobile Value-added Services (VAS) Market Outlook: Strong income growth over 2022 is observed

North America is witnessing steady shifts in consumer spending behavior in the post-pandemic period. Leading Mobile Value-added Services (VAS) brands and retailers are emphasizing expanding their footprint across segments. To gain increased market share and profit growth, the report provides the state of the North America Mobile Value-added Services (VAS) Industry and 10-year category tracking and forecasts across market segments. In addition, market growth prospects across the US, Canada, and Mexico markets including their Mobile Value-added Services (VAS) market size and forecasts to 2030 are included.

Europe Mobile Value-added Services (VAS) Market Outlook: Optimistic outlook in both Western and Eastern European countries

2023 is an important year for the European Mobile Value-added Services (VAS) industry as companies reassess their investment priorities. The Ukraine-Russia conflict has also significantly impacted the demand conditions across European Mobile Value-added Services (VAS) consuming markets. Accordingly, most companies are focusing on their core offerings and profit-generating business units. To support companies to navigate the Mobile Value-added Services (VAS) industry trends of 2023 to 2030, the report presents the Europe Mobile Value-added Services (VAS) market outlook across types and applications. Further, Germany, France, Spain, the UK, Italy, and other European countries are also analyzed in the Mobile Value-added Services (VAS) research study.

Asia Pacific Mobile Value-added Services (VAS) Market Outlook: Stronger income growth supports premium products but consumers will be more price cautious in 2023

The report presents the future of the Mobile Value-added Services (VAS) markets until 2030 and expected developments for companies across China, India, Japan, South Korea, Indonesia, South East Asia, and the Rest of Asia Pacific markets. The continued consumer focus on new and diversified products is encouraging the demand for new product launches. On the other hand, the Zero-Covid policies in Mainland China continue to place pressure on supply chains in the short term. However, the medium to long-term forecast remains robust in China and other Asian markets.

Latin America Mobile Value-added Services (VAS) Market Outlook: Increasing inflation can have a significant sales impact in the short term

Latin America is one of the potential growth markets for Mobile Value-added Services (VAS) sales. Looking ahead as the Mobile Value-added Services (VAS) industry prepares for the future from 2023 to 2030, we identify the growth will continue. Global Mobile Value-added Services (VAS) companies continue their development and expansion plans across Brazil, Argentina, Chile, Columbia, and other countries. In particular, R&D efforts to create newer, niche offerings are likely to increase steadily over the forecast period.

Middle East and Africa Mobile Value-added Services (VAS) Market Outlook: Positive consumer outlook and high disposable incomes

As pandemic-related restrictions eased over 2022, the region is witnessing steady growth in the demand for Mobile Value-added Services (VAS). Consumers in the region spend a considerable proportion of their budgets on purchasing Mobile Value-added Services (VAS). However, the industry is witnessing increased emphasis on price sensitivity, cutting spending, trading down price points, and others.

In particular, the economic outlook of markets differs across regions, which presents significant growth opportunities in select markets. The Middle East and Africa Mobile Value-added Services (VAS) industry report summarize the growth opportunities and outlook across segments and countries across the region.

Mobile Value-added Services (VAS) Competitive Analysis and Growth Strategies

The Mobile Value-added Services (VAS) industry is highly competitive, with several key players vying for market dominance. The report identifies the leading companies operating in the Mobile Value-added Services (VAS) industry. It presents detailed insights into the key growth strategies of major Mobile Value-added Services (VAS) companies. The extensive foresight study explores the product profile, business divisions, SWOT profiles, financial analysis, and others of leading Mobile Value-added Services (VAS) players.

The report includes-
  • In-depth analyses of major drivers and key trends set to transform the future of Mobile Value-added Services (VAS) consumption, market size, and competitive conditions.
  • Current status of the Mobile Value-added Services (VAS) industry landscape and the market size outlook from 2018 to 2030
  • Scenario planning including different outlook scenarios helps to identify potential opportunities and risks
  • Detailed segmentation in the global Mobile Value-added Services (VAS) system, evaluating the prospects of each type, application, and end-user industry across regions
  • Market size forecasts across 6 regions and 23 countries from 2018 to 2030
  • Robust and transparent research methodology, and a rich summary of conclusions by an experienced team of analysts
Some of the key questions that the report answers-
  • What are the main trends shaping the future of the Mobile Value-added Services (VAS) industry in the near?
  • What is the Mobile Value-added Services (VAS) market size in 2023 and what is the Compounded Annual Growth Rate (CAGR) forecast for 2030?
  • Which are the most promising Mobile Value-added Services (VAS) market segments?
  • Which sub-industry offers lucrative growth prospects?
  • Who are the leading companies and their role in Mobile Value-added Services (VAS) industry in 2022?


1. Mobile Value-added Services (VAS) Market Highlights
1.1 Mobile Value-added Services (VAS) Market Snapshot- 2023
1.2 Top Predictions for Mobile Value-added Services (VAS) Markets in 2023 and Beyond
1.3 Mobile Value-added Services (VAS) Market Size Outlook to 2030
1.4 Mobile Value-added Services (VAS) Market Growth (year-on-year), 2021- 2030
2. Scope and Methodology
2.1 Research Scope
2.2 Market Segmentation
2.3 Key Competitors for Mobile Value-added Services (VAS) Market
2.4 Primary and Secondary Data Sources
2.5 Research Methodology
2.6 Forecast Methodology
3. Top Trends shaping the Mobile Value-added Services (VAS) industry in 2023 and beyond
3.1 Leading and the fastest growing Mobile Value-added Services (VAS) Market Types, 2023
3.2 Potential Mobile Value-added Services (VAS) Market Applications, 2023
3.3 Leading and the fastest growing Mobile Value-added Services (VAS) Countries, 2023 to 2030
4. Key Opportunities Growing within the Mobile Value-added Services (VAS) Industry in 2023
4.1 Key Mobile Value-added Services (VAS) Market Drivers
4.2 Short-Term and Long-Term Trends shaping the future of Mobile Value-added Services (VAS) Markets
4.3 Emerging categories to watch for Mobile Value-added Services (VAS) industry growth
4.4 Barriers to Market Growth Outlook
5 Mobile Value-added Services (VAS) Industry- Porter’s Five Forces Analysis
5.1 Overview
5.2 Bargaining Power of Buyers
5.3 Bargaining Power of Suppliers
5.4 Degree of Competition
5.5 Threat of New Entrants
5.6 Threat of Substitutes
6. Global Macroeconomic and Demographic Factors
6.1 GDP Outlook by Country, 2010- 2030
6.2 Population Forecast by Country, 2010- 2030
6.3 Healthcare Expenditure by Country, 2010- 2030
7. North America Mobile Value-added Services (VAS) Market Size Outlook and Growth Opportunities
7.1 Key Growth Metrics, 2023
7.2 North America Mobile Value-added Services (VAS) Market Size Forecast by Type, 2021- 2030
7.3 North America Mobile Value-added Services (VAS) Market Size Forecast by Application, 2021- 2030
7.4 North America Mobile Value-added Services (VAS) Market Size Forecast by Country, 2021- 2030
7.5 United States Market Size Outlook and Growth Rate Forecast, 2021- 2030
7.6 Canada Market Size Outlook and Growth Rate Forecast, 2021- 2030
7.7 Mexico Market Size Outlook and Growth Rate Forecast, 2021- 2030
8. Europe Mobile Value-added Services (VAS) Market Size Outlook and Growth Opportunities
8.1 Key Growth Metrics, 2023
8.2 Europe Mobile Value-added Services (VAS) Market Size Forecast by Type, 2021- 2030
8.3 Europe Mobile Value-added Services (VAS) Market Size Forecast by Application, 2021- 2030
8.4 Europe Mobile Value-added Services (VAS) Market Size Forecast by Country, 2021- 2030
8.5 Germany Market Size Outlook and Growth Rate Forecast, 2021- 2030
8.6 France Market Size Outlook and Growth Rate Forecast, 2021- 2030
8.7 United Kingdom Market Size Outlook and Growth Rate Forecast, 2021- 2030
8.8 Spain Market Size Outlook and Growth Rate Forecast, 2021- 2030
8.9 Italy Market Size Outlook and Growth Rate Forecast, 2021- 2030
8.10 Rest of Europe Market Size Outlook and Growth Rate Forecast, 2021- 2030
9. Asia Pacific Mobile Value-added Services (VAS) Market Size Outlook and Growth Opportunities
9.1 Key Growth Metrics, 2023
9.2 Asia Pacific Mobile Value-added Services (VAS) Market Size Forecast by Type, 2021- 2030
9.3 Asia Pacific Mobile Value-added Services (VAS) Market Size Forecast by Application, 2021- 2030
9.4 Asia Pacific Mobile Value-added Services (VAS) Market Size Forecast by Country, 2021- 2030
9.5 Japan Market Size Outlook and Growth Rate Forecast, 2021- 2030
9.6 China Market Size Outlook and Growth Rate Forecast, 2021- 2030
9.7 India Market Size Outlook and Growth Rate Forecast, 2021- 2030
9.8 South Korea Market Size Outlook and Growth Rate Forecast, 2021- 2030
9.9 Rest of Asia Pacific Market Size Outlook and Growth Rate Forecast, 2021- 2030
10. Latin America Mobile Value-added Services (VAS) Market Size Outlook and Growth Opportunities
10.1 Key Growth Metrics, 2023
10.2 Latin America Mobile Value-added Services (VAS) Market Size Forecast by Type, 2021- 2030
10.3 Latin America Mobile Value-added Services (VAS) Market Size Forecast by Application, 2021- 2030
10.4 Latin America Mobile Value-added Services (VAS) Market Size Forecast by Country, 2021- 2030
10.5 Brazil Market Size Outlook and Growth Rate Forecast, 2021- 2030
10.6 Argentina Market Size Outlook and Growth Rate Forecast, 2021- 2030
10.7 Rest of Latin America Market Size Outlook and Growth Rate Forecast, 2021- 2030
11. Middle East and Africa Mobile Value-added Services (VAS) Market Size Outlook and Growth Opportunities
11.1 Key Growth Metrics, 2023
11.2 Middle East and Africa Mobile Value-added Services (VAS) Market Size Forecast by Type, 2021- 2030
11.3 Middle East and Africa Mobile Value-added Services (VAS) Market Size Forecast by Application, 2021- 2030
11.4 Middle East and Africa Mobile Value-added Services (VAS) Market Size Forecast by Country, 2021- 2030
11.5 Saudi Arabia Market Size Outlook and Growth Rate Forecast, 2021- 2030
11.6 United Arab Emirates Market Size Outlook and Growth Rate Forecast, 2021- 2030
11.7 Other Middle East Market Size Outlook and Growth Rate Forecast, 2021- 2030
11.8 Africa Market Size Outlook and Growth Rate Forecast, 2021- 2030
12. Mobile Value-added Services (VAS) Competitive Landscape
12.1 Leading Mobile Value-added Services (VAS) companies operating in the industry
12.2 Key Statistics
12.3 Business Description
12.4 SWOT Profile
12.5 Products and Services
12.6 Financial Profile
13 Appendix
13.1 List of Exhibits
13.2 Conclusions and Future Outlook
13.3 Publisher’s Expertise
13.4 Legal Disclaimer

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