Mascara Market Size Outlook, 2024- by Type (Lengthening Mascara, Thickening/Volumizing Mascara, Curling Mascara, Lash Defining Mascara, Others), Form (Powder Mascara, Cream Mascara, Liquid Mascara), Distribution Channels (Online, Brand Stores, Supermarke

Mascara Market Size Outlook, 2024- by Type (Lengthening Mascara, Thickening/Volumizing Mascara, Curling Mascara, Lash Defining Mascara, Others), Form (Powder Mascara, Cream Mascara, Liquid Mascara), Distribution Channels (Online, Brand Stores, Supermarket, Cosmetics Store, Others), Wand (Classic Comb Wand, Curved Wand, Straight Wand, Ball-tip Wand, Others)- Industry Growth, Trends, Opportunities, Share, and Companies Analysis to 2032 Report


The Mascara market is poised to register a CAGR of 7.37% between 2024 and 2032. The market growth is driven by steady demand and new product launches. Leading Mascara market companies are investing in strengthening supply and distribution channels and opting for aggressive marketing strategies to gain market shares in the profitable industry.

Mascara market Overview, 2024

Mascara Market Drivers and Challenges
The global Mascara Market study analyzes the most important driving forces and potential challenges facing Mascara Market companies. Consumer spending continues to be the key driver of growth with companies investing in aggressive marketing strategies. Inflation continues to moderate in multiple regions and countries with increased investments in product launches, and promotion activities widely observed. Strengthening the supply chain and focusing on niche markets remain the key growth strategies.

Mascara Market Segmentation Analysis
The Mascara Market report forecasts the market size across segments and regions from 2020 to 2032. Annual forecasts are given for each of the five regions including North America, Europe, Asia Pacific, Middle East Africa, and South America Mascara Market industries. Mascara Market Segmentation-
Type (Lengthening Mascara, Thickening/Volumizing Mascara, Curling Mascara, Lash Defining Mascara, Others), Form (Powder Mascara, Cream Mascara, Liquid Mascara), Wand ( Classic Comb Wand, Curved Wand, Straight Wand, Ball-tip Wand, Others), Distribution Channel (Supermarkets and Hypermarkets, Brand Stores, Cosmetics Stores, Online, Others)

Mascara Market Industry Strategic Analysis Review
The Mascara Market Study presents macroeconomic analysis, scenario analysis, and Porter’s five forces analysis. Threat of Substitutes, Threat of New Entrants, Competitive Rivalry, and Bargaining Power of Buyers and Suppliers are provided for a detailed understanding of the global Mascara Market industry.

North America Mascara Market Outlook, 2018 to 2032
The Mascara Market study analyzes three countries across North America- the US, Canada, and Mexico. Further, the report identifies the most important opportunities across the region. North American market outlook by types, applications, and countries is provided from 2018 to 2032.

Europe Mascara Market Outlook, 2018 to 2032
The European region is likely to witness steady growth in the medium to long-term future, driven by increasing demand in Western European countries. The year 2024 presents a strategic opportunity for Mascara Market companies across the industry value chain. Despite investors continuing to expect strong inflationary pressures over the medium to long term, the market prospects remain resilient during the forecast period. The report analyzes the key market trends and opportunities shaping the European market across types and applications. Further, market size growth is forecast from 2018 to 2032 for Germany, the UK, France, Spain, Italy, Russia, and rest of the Europe.

Asia Pacific Mascara Market Outlook, 2018 to 2032
Countries globally are seeking to invest in Asia Pacific markets, owing to robust growth prospects in the region. Potential markets including China, India, Indonesia, Malaysia, Japan, South Korea, South East Asia, and the rest of Asia Pacific are analyzed in the study. China's growth accelerated since the economy fully opened while India is predicted to be the fastest-growing major economy in the world in 2023.
In particular, potential emerging markets including India are set to be among the fastest-growing major economies in the world. Further, demand conditions in South East Asia remain optimistic with urban consumption rising and rural demand indicators improving significantly over the forecast period.

South America Mascara Market Outlook, 2018 to 2032
Inflation in emerging markets eased during 2023, especially in Brazil. Reflecting in-depth research, the study reveals the key trends that could shape the market landscape in the year ahead. Accordingly, the Mascara Market South America market size is poised to increase rapidly over the forecast period. High inflation continues to drag on consumer sentiment but shows signs of recovery. The report forecasts the Mascara Market size across Brazil, Argentina, and the rest of South America.

Middle East and Africa Mascara Market Outlook, 2018 to 2032
On a regional basis, the Middle East and Africa present robust demand prospects over the forecast period. Faster GCC growth and an acceleration of economic activity in North Africa support the market outlook. Middle East markets including Saudi Arabia, the UAE, Kuwait, and others are analyzed in the study. In addition, African countries including South Africa, Egypt, and Nigeria are also analyzed in the study.

Mascara Market Competitive Analysis, 2023
The report provides the competitive profiles of the leading 10 companies in the global Mascara Market industry. Business description, SWOT analysis, products and services, and financial profiles of the leading companies are provided in the Mascara Market study.

Macroeconomic and Demographic Analysis
As the industry continues to be characterized by geopolitical and economic factors, the report analyzes the GDP, population, and other macroeconomic factors. Forecasts of these factors by leading countries are provided from 2010 to 2032.

Mascara Market News and Developments
The Mascara Market report presents the most recent developments and their impact on the global Mascara Market companies. Key developments including news, deals, acquisitions, and other updates are profiled in the report.

Key Questions Addressed in the Study
  • What is the Mascara Market size at the global, regional, country, and segment levels?
  • Who are the major companies in the Mascara Market?
  • What potential opportunities exist for Mascara Market?
  • What factors shape the current and future market conditions in the Mascara Market industry?
  • Which countries offer the most lucrative growth prospects by 2032?
Scope of the Report

Pages- 180 | Published: January 2024
Period of Study-
  • Historic Period (2018 to 2022)
  • Estimate Year (2023)
  • Forecast Period (2024 to 2032)
Segments included-
Type
Lengthening Mascara
Thickening/Volumizing Mascara
Curling Mascara
Lash Defining Mascara
Others

Form
Powder Mascara
Cream Mascara
Liquid Mascara

Wand
Classic Comb Wand
Curved Wand
Straight Wand
Ball-tip Wand
Others

Distribution Channel
Supermarkets and Hypermarkets
Brand Stores
Cosmetics Stores
Online
Others

Geographic Coverage-
  • North America (US, Canada, Mexico);
  • Europe (Germany, UK, France, Spain, Italy, Russia, Other Europe);
  • Asia Pacific (China, India, Japan, South Korea, South East Asia, Other Asia Pacific);
  • South America (Brazil, Argentina, Others);
  • Middle East and Africa (Saudi Arabia, UAE, Nigeria, Egypt, South Africa);
Companies Profiled-
L'Oréal Group S.A.
Estée Lauder Holdings Inc.
LVMH Moët Hennessy Louis Vuitton Group S.A.
AmorePacific Group Inc.
Missha Beauty Inc.
Chanel International S.A.
Albea Packaging Group Ltd.
Avon Holdings Inc.
Shiseido Group Limited.
Markwins Beauty Holdings Inc.
Mary Kay Holdings Inc.
Revlon Group Inc.
Kose Group Corporation.
The Face Shop Co., Ltd.
MPlus Cosmetics Inc.
Glossier Holdings Inc.

Qualitative Analysis- Trends, Drivers, Challenges, Porter’s Five Forces, Competitive Strategies


1. Introduction
1.1 Mascara Market Overview, 2024
1.2 Market Definition
1.3 Mascara Market Size Outlook and Growth Forecasts, 2018- 2032
1.4 Incremental Growth Outlook, 2018-2032
1.5 Leading Market Vendors
2. Methodology
2.1 Market Segmentation and Scope
2.2 Research Methodology
2.3 Primary and Secondary Sources
2.4 Data Triangulation
3. Premium Insights
3.1 Leading Mascara Market Types in 2023
3.2 Fastest Growing Mascara Market Segments between 2024 and 2032
3.3 Largest Mascara Market Countries in 2023
3.4 Potential Investment Markets over the Forecast Period
4. Historical Market Size Data
4.1 Global Mascara Market Size, 2018- 2023
4.2 Global Mascara Market Size by Segments, 2018-2023
4.3 Global Mascara Market Size by Country, 2018- 2023
5. Strategic Analysis Framework
5.1 Market Dynamics
5.2 Key Trends and Drivers Shaping the Market Outlook
5.3 Potential Challenges in Mascara Market Industry
5.4 Five Forces Analysis
5.4.1 Supplier Power
5.4.2 Buyer Power
5.4.3 Threat of Substitutes
5.4.4 Threat from New Entrants
5.4.5 Competitive Rivalry
5.5 Scenario Analysis
5.5.1 Base Case: Global Mascara Market Outlook, 2024- 2032
5.5.2 Low Growth Case: Global Mascara Market Outlook, 2024- 2032
5.5.3 High Growth Case: Global Mascara Market Outlook, 2024- 2032
6. Mascara Market Forecast Market Size Data
6.1 Global Mascara Market Size, 2024- 2032
6.2 Global Mascara Market Size by Segments, 2024-2032
6.3 Global Mascara Market Size by Country, 2024- 2032
7. Mascara Market Outlook by Segments
Type
Lengthening Mascara
Thickening/Volumizing Mascara
Curling Mascara
Lash Defining Mascara
Others
Form
Powder Mascara
Cream Mascara
Liquid Mascara
Wand
Classic Comb Wand
Curved Wand
Straight Wand
Ball-tip Wand
Others
Distribution Channel
Supermarkets and Hypermarkets
Brand Stores
Cosmetics Stores
Online
Others
8. North America Mascara Market Size Outlook, 2021-2032
8.1 North America Mascara Market Outlook by Type, 2021- 2032
8.2 North America Mascara Market Outlook by Segments, 2021- 2032
8.3 North America Mascara Market Outlook by Country, 2021- 2032
8.4 US Mascara Market Size Forecast, 2021- 2032
8.5 Canada Mascara Market Size Forecast, 2021- 2032
8.6 Mexico Mascara Market Size Forecast, 2021- 2032
9. Europe Mascara Market Size Outlook, 2021-2032
9.1 Europe Mascara Market Outlook by Type, 2021- 2032
9.2 Europe Mascara Market Outlook by Segments, 2021- 2032
9.3 Europe Mascara Market Outlook by Country, 2021- 2032
9.4 Germany Mascara Market Size Forecast, 2021- 2032
9.5 France Mascara Market Size Forecast, 2021- 2032
9.6 United Kingdom Mascara Market Size Forecast, 2021- 2032
9.7 Spain Mascara Market Size Forecast, 2021- 2032
9.8 Italy Mascara Market Size Forecast, 2021- 2032
9.9 Russia Mascara Market Size Forecast, 2021- 2032
9.10. Rest of Europe Mascara Market Size Forecast, 2021- 2032
10. Asia Pacific Mascara Market Size Outlook, 2021-2032
10.1 Asia Pacific Mascara Market Outlook by Type, 2021- 2032
10.2 Asia Pacific Mascara Market Outlook by Segments, 2021- 2032
10.3 Asia Pacific Mascara Market Outlook by Country, 2021- 2032
10.4 China Mascara Market Size Forecast, 2021- 2032
10.5 India Mascara Market Size Forecast, 2021- 2032
10.6 Japan Mascara Market Size Forecast, 2021- 2032
10.7 South Korea Mascara Market Size Forecast, 2021- 2032
10.8 Australia Mascara Market Size Forecast, 2021- 2032
10.9 South East Asia Mascara Market Size Forecast, 2021- 2032
10.10 Rest of Asia Pacific Mascara Market Size Forecast, 2021- 2032
11. South America Mascara Market Size Outlook, 2021-2032
11.1 South America Mascara Market Outlook by Type, 2021- 2032
11.2 South America Mascara Market Outlook by Segments, 2021- 2032
11.3 South America Mascara Market Outlook by Country, 2021- 2032
11.4 Brazil Mascara Market Size Forecast, 2021- 2032
11.5 Argentina Mascara Market Size Forecast, 2021- 2032
11.6 Rest of South and Central America Mascara Market Size Forecast, 2021- 2032
12. Middle East and Africa Mascara Market Size Outlook, 2021-2032
12.1 Middle East and Africa Mascara Market Outlook by Type, 2021- 2032
12.2 Middle East and Africa Mascara Market Outlook by Segments, 2021- 2032
12.3 Middle East and Africa Mascara Market Outlook by Country, 2021- 2032
12.4 Saudi Arabia Mascara Market Size Forecast, 2021- 2032
12.5 UAE Mascara Market Size Forecast, 2021- 2032
12.6 Rest of Middle East Mascara Market Size Forecast, 2021- 2032
12.7 South Africa Mascara Market Size Forecast, 2021- 2032
12.8 Nigeria Mascara Market Size Forecast, 2021- 2032
12.9 Egypt Mascara Market Size Forecast, 2021- 2032
12.10 Rest of Africa Mascara Market Size Forecast, 2021- 2032
13. Competitive Landscape
Customer landscape overview
L'Oréal Group S.A.
Estée Lauder Holdings Inc.
LVMH Moët Hennessy Louis Vuitton Group S.A.
AmorePacific Group Inc.
Missha Beauty Inc.
Chanel International S.A.
Albea Packaging Group Ltd.
Avon Holdings Inc.
Shiseido Group Limited.
Markwins Beauty Holdings Inc.
Mary Kay Holdings Inc.
Revlon Group Inc.
Kose Group Corporation.
The Face Shop Co., Ltd.
MPlus Cosmetics Inc.
Glossier Holdings Inc.
14. Appendix
14.1 Knowledge Store
14.2 Available Customization Options
14.3 Related Reports
14.4 Inclusions and Checklist
14.5 Limitations of the Study
14.6 List of Abbreviations

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