Konjac Market Size, Share, and Outlook, 2025 Report- By Product (Gum, Flour, Dietary Fiber, Sponge), By End-User (Food & Beverages, Pharmaceutical, Cosmetics), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, Others),

Konjac Market Outlook

Konjac Market Size is forecast to reach $2.7 Billion in 2032 from $1.6 Billion in 2025, at an optimistic growth rate of 7.7% from 2025 to 2032. The robust Konjac Market growth presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Konjac Market segments across 22 countries from 2021 to 2032. Key segments in the report include By Product (Gum, Flour, Dietary Fiber, Sponge), By End-User (Food & Beverages, Pharmaceutical, Cosmetics), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, Others). Over 70 tables and charts showcase findings from our latest survey report on Konjac Markets.

Konjac Market Insights, 2025: Konjac – Key Drivers and Opportunities

The Konjac market is driven by the growing demand for natural and plant-based ingredients, particularly in the food and health supplement industries. Konjac, derived from the root of the Amorphophallus konjac plant, is known for its high fiber content, particularly glucomannan, which is widely used for weight management and digestive health. As consumers increasingly seek clean-label and plant-based products, konjac’s role in promoting gut health, aiding in weight loss, and supporting cholesterol reduction has made it a highly sought-after ingredient. The growing trend towards vegan and low-calorie diets is further boosting konjac's popularity, as it serves as a natural thickener and gelling agent in various food products, such as noodles and dietary supplements.

Opportunities for konjac also lie in its use as a biodegradable material, especially in eco-friendly packaging solutions. The demand for sustainable alternatives to plastic is driving interest in konjac-based packaging products, such as water-soluble films and edible packaging. Konjac’s applications in the cosmetic and personal care industries, particularly in facial masks, scrubs, and anti-aging formulations, are also expanding. The versatility of konjac in various sectors, coupled with the rising consumer preference for natural and sustainable products, positions it as a key growth area in both the health and beauty markets.

Five Trends that will define global Konjac Market in 2025 and Beyond

A closer look at the multi-million global market for Konjac Market identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Konjac Companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Konjac Industry?

The Konjac Market sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Konjac Market Segment Insights

The Konjac Industry presents strong offers across categories. The analytical report offers forecasts of Konjac Industry performance across segments and countries. Key segments in the industry include- By Product (Gum, Flour, Dietary Fiber, Sponge), By End-User (Food & Beverages, Pharmaceutical, Cosmetics), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Konjac Market size outlook is provided for 22 countries across these regions.

Konjac Industry Value Chain

The chapter identifies potential companies and their operations across the global Konjac Industry ecosystem. It assists decision-makers in evaluating global Konjac Market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Konjac Industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Konjac Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Konjac Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Konjac Market with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Konjac Market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Konjac Market Insights- Executives are most excited about opportunities for the US Konjac Industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Konjac Companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Konjac Market.

Latin American Konjac Market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Konjac Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Konjac Markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Konjac Markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Konjac Companies outcompete in 2025 and Beyond?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include andi-Johnson Group, Baoji Konjac Chemical Co. Ltd, Hubei Yizhi Konjac Biotechnology Co. Ltd, Ishibashiya Konjac Company, NAH Foods Ltd, NOW Foods, Shanghai Brilliant Gum Co. Ltd, Slendier, The Konjac Sponge Company, Zeroodle.

Konjac Market Scope and Segmentation

By Product

Gum

Flour

Dietary Fiber

Sponge

By End-User

Food & Beverages

Pharmaceutical

Cosmetics

By Distribution Channel

Hypermarkets/Supermarkets

Specialty Stores

Online Channels

Others

Countries Included-

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Benelux, Turkey, Russia, Rest of Europe

Asia Pacific- China, India, Japan, South Korea, South East Asia, Australia, Rest of APAC

South and Central America- Brazil, Argentina, Chile, Rest of SCA

Middle East and Africa- Saudi Arabia, the UAE, Israel, South Africa, Algeria, Nigeria, Rest of Middle East, Rest of Africa

Companies Included in the Konjac Market Research-

andi-Johnson Group

Baoji Konjac Chemical Co. Ltd

Hubei Yizhi Konjac Biotechnology Co. Ltd

Ishibashiya Konjac Company

NAH Foods Ltd

NOW Foods

Shanghai Brilliant Gum Co. Ltd

Slendier

The Konjac Sponge Company

Zeroodle

Reasons to Buy the report

• Make informed decisions through long and short-term forecasts across 22 countries and segments.
• Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
• Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
• Get an integrated understanding of the entire market ecosystem and companies.
• Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
• Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
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