Herbal Tea Market Size, Trends, Analysis, and Outlook By Type (Green, Black, Yellow), By Distribution Channel (Offline, Online), by Country, Segment, and Companies, 2024-2032

Herbal Tea Market Size, Trends, Analysis, and Outlook By Type (Green, Black, Yellow), By Distribution Channel (Offline, Online), by Country, Segment, and Companies, 2024-2032


Global Herbal Tea Market Size is valued at $4.4 Billion in 2024 and is forecast to register a growth rate (CAGR) of 6.3% to reach $7.2 Billion by 2032.

The herbal tea market is expanding due to rising consumer interest in wellness and natural beverages. The trend towards organic and functional teas is driving market growth. Innovations in flavors and blends, along with the growing popularity of ready-to-drink herbal teas, are enhancing market potential, prompting suppliers to explore diverse herbal tea offerings.

Herbal Tea Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Herbal Tea survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Herbal Tea industry.

Key market trends defining the global Herbal Tea demand in 2025 and Beyond

The Herbal Tea industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Herbal Tea Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Herbal Tea industry

Leading Herbal Tea companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Herbal Tea companies.

Herbal Tea Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Herbal Tea Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Herbal Tea industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Herbal Tea Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Herbal Tea Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Herbal Tea market segments. Similarly, strong market demand encourages Canadian Herbal Tea companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Herbal Tea Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Herbal Tea industry remains the major market for companies in the European Herbal Tea industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Herbal Tea market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Herbal Tea Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Herbal Tea in Asia Pacific. In particular, China, India, and South East Asian Herbal Tea markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Herbal Tea Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Herbal Tea Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Herbal Tea market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Herbal Tea.

Herbal Tea Company Profiles

The global Herbal Tea market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Associated British Foods Plc, Bigelow Tea, FAVA TEA CO., Full Leaf Tea Co. LLC, Green Earth Products Pvt. Ltd, Harney and Sons Fine Teas, Lake Missoula Tea Co., MB Holding GmbH and Co. KG, Mother Parkers Tea and Coffee Inc, Mysooru Tea Co., Nestle SA, Organic India, Tata Consumer Products Ltd, The Boulder Tea Co., The Hain Celestial Group Inc.

Recent Herbal Tea Market Developments

The global Herbal Tea market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Herbal Tea Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Type

Green

Black

Yellow

By Distribution Channel

Offline

Online

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Associated British Foods Plc

Bigelow Tea

FAVA TEA CO.

Full Leaf Tea Co. LLC

Green Earth Products Pvt. Ltd

Harney and Sons Fine Teas

Lake Missoula Tea Co.

MB Holding GmbH and Co. KG

Mother Parkers Tea and Coffee Inc

Mysooru Tea Co.

Nestle SA

Organic India

Tata Consumer Products Ltd

The Boulder Tea Co.

The Hain Celestial Group Inc

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Herbal Tea Market Overview- 2025
2.1 An Introduction to the Global Herbal Tea Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Herbal Tea Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Herbal Tea Market Outlook to 2032
4.6 Reference Case Scenario: Global Herbal Tea Market Outlook to 2032
4.7 High Growth Case Scenario: Global Herbal Tea Market Outlook to 2032
Chapter 5: Herbal Tea Market Dynamics
5.1 Key Herbal Tea Market Trends
5.2 Potential Herbal Tea Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Herbal Tea Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Herbal Tea Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Herbal Tea Market Size Forecast, 2021- 2032
7.3.2 Canada Herbal Tea Market Size Forecast, 2021- 2032
7.3.3 Mexico Herbal Tea Market Size Forecast, 2021- 2032
Chapter 8: Europe Herbal Tea Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Herbal Tea Market Size Forecast, 2021- 2032
8.3.2 France Herbal Tea Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Herbal Tea Market Size Forecast, 2021- 2032
8.3.4 Spain Herbal Tea Market Size Forecast, 2021- 2032
8.3.5 Italy Herbal Tea Market Size Forecast, 2021- 2032
8.3.6 Russia Herbal Tea Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Herbal Tea Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Herbal Tea Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Herbal Tea Market Size Forecast, 2021- 2032
9.3.2 India Herbal Tea Market Size Forecast, 2021- 2032
9.3.3 Japan Herbal Tea Market Size Forecast, 2021- 2032
9.3.4 South Korea Herbal Tea Market Size Forecast, 2021- 2032
9.3.5 Australia Herbal Tea Market Size Forecast, 2021- 2032
9.3.6 South East Asia Herbal Tea Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Herbal Tea Market Size Forecast, 2021- 2032
Chapter 10: South America Herbal Tea Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Herbal Tea Market Size Forecast, 2021- 2032
10.3.2 Argentina Herbal Tea Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Herbal Tea Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Herbal Tea Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Type
Green
Black
Yellow
Distribution Channel
Offline
Online
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Herbal Tea Market Size Forecast, 2021- 2032
11.3.2 The UAE Herbal Tea Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Herbal Tea Market Size Forecast, 2021- 2032
11.3.4 South Africa Herbal Tea Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Herbal Tea Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Associated British Foods Plc
Bigelow Tea
FAVA TEA CO.
Full Leaf Tea Co. LLC
Green Earth Products Pvt. Ltd
Harney and Sons Fine Teas
Lake Missoula Tea Co.
MB Holding GmbH and Co. KG
Mother Parkers Tea and Coffee Inc
Mysooru Tea Co.
Nestle SA
Organic India
Tata Consumer Products Ltd
The Boulder Tea Co.
The Hain Celestial Group Inc
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Herbal Tea Market Outlook by Type, 2021- 2032
Figure 6: Global Herbal Tea Market Outlook by Application, 2021- 2032
Figure 7: Global Herbal Tea Market Outlook by Region, 2021- 2032
Figure 8: North America Herbal Tea Market Snapshot, Q4-2024
Figure 9: North America Herbal Tea Market Size Forecast by Type, 2021- 2032
Figure 10: North America Herbal Tea Market Size Forecast by Application, 2021- 2032
Figure 11: North America Herbal Tea Market Share by Country, 2023
Figure 12: Europe Herbal Tea Market Snapshot, Q4-2024
Figure 13: Europe Herbal Tea Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Herbal Tea Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Herbal Tea Market Share by Country, 2023
Figure 16: Asia Pacific Herbal Tea Market Snapshot, Q4-2024
Figure 17: Asia Pacific Herbal Tea Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Herbal Tea Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Herbal Tea Market Share by Country, 2023
Figure 20: South America Herbal Tea Market Snapshot, Q4-2024
Figure 21: South America Herbal Tea Market Size Forecast by Type, 2021- 2032
Figure 22: South America Herbal Tea Market Size Forecast by Application, 2021- 2032
Figure 23: South America Herbal Tea Market Share by Country, 2023
Figure 24: Middle East and Africa Herbal Tea Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Herbal Tea Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Herbal Tea Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Herbal Tea Market Share by Country, 2023
Figure 28: United States Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Herbal Tea Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Herbal Tea Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Herbal Tea Market Size Outlook by Segments, 2021- 2032
Table 7: Global Herbal Tea Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Herbal Tea Market Outlook by Type, 2021- 2032
Table 10: North America- Herbal Tea Market Outlook by Country, 2021- 2032
Table 11: Europe - Herbal Tea Market Outlook by Type, 2021- 2032
Table 12: Europe - Herbal Tea Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Herbal Tea Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Herbal Tea Market Outlook by Country, 2021- 2032
Table 15: South America- Herbal Tea Market Outlook by Type, 2021- 2032
Table 16: South America- Herbal Tea Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Herbal Tea Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Herbal Tea Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Herbal Tea Companies
Table 20: Product Profiles of Leading Herbal Tea Companies
Table 21: SWOT Profiles of Leading Herbal Tea Companies

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