Hair Styling Products Market Size, Trends, Analysis, and Outlook By Product (Hair Gel, Hair Wax, Hair Mousse, Hair Spray, Pomade, Others), By End-User (Male, Female), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Specialty Store

Hair Styling Products Market Size, Trends, Analysis, and Outlook By Product (Hair Gel, Hair Wax, Hair Mousse, Hair Spray, Pomade, Others), By End-User (Male, Female), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Specialty Stores, Online, Others), by Country, Segment, and Companies, 2024-2032

Global Hair Styling Products Market Size is valued at $28.2 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.3% to reach $42.6 Billion by 2032.

The hair styling products market is expanding as consumers seek products that provide long-lasting hold and flexibility. The trend towards eco-friendly and clean beauty formulations is driving market growth. Innovations in product types and formulations are enhancing market potential, encouraging brands to develop diverse hair styling product offerings.

Hair Styling Products Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Hair Styling Products survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Hair Styling Products industry.

Key market trends defining the global Hair Styling Products demand in 2025 and Beyond

The Hair Styling Products industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Hair Styling Products Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Hair Styling Products industry

Leading Hair Styling Products companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Hair Styling Products companies.

Hair Styling Products Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.

• Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
• Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
• Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
• Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.

Hair Styling Products Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Hair Styling Products industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Hair Styling Products Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Hair Styling Products Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Hair Styling Products market segments. Similarly, strong market demand encourages Canadian Hair Styling Products companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Hair Styling Products Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Hair Styling Products industry remains the major market for companies in the European Hair Styling Products industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Hair Styling Products market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Hair Styling Products Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Hair Styling Products in Asia Pacific. In particular, China, India, and South East Asian Hair Styling Products markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Hair Styling Products Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Hair Styling Products Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Hair Styling Products market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Hair Styling Products.

Hair Styling Products Company Profiles

The global Hair Styling Products market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Amorepacific, Flora and Curl, Henkel AG & Co. KGaA, Kao Corp, L'Oréal Groupe, Mandom Corp, Revlon Inc, Shiseido Company Ltd, The Procter & Gamble Company (P&G), Unilever Plc.

Recent Hair Styling Products Market Developments

The global Hair Styling Products market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Hair Styling Products Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis

• Pricing Analysis
• Value Chain Analysis
• SWOT Profile
• Market Dynamics- Trends, Drivers, Challenges
• Porter’s Five Forces Analysis
• Macroeconomic Impact Analysis
• Case Scenarios- Low, Base, High

Market Segmentation:

By Product

Hair Gel

Hair Wax

Hair Mousse

Hair Spray

Pomade

Others

By End-User

Male

Female

By Distribution Channel

Supermarkets/ Hypermarkets

Convenience Stores

Specialty Stores

Online

Others

Geographical Segmentation:

• North America (3 markets)
• Europe (6 markets)
• Asia Pacific (6 markets)
• Latin America (3 markets)
• Middle East Africa (5 markets)

Companies

Amorepacific

Flora and Curl

Henkel AG & Co. KGaA

Kao Corp

L'Oréal Groupe

Mandom Corp

Revlon Inc

Shiseido Company Ltd

The Procter & Gamble Company (P&G)

Unilever Plc

Formats Available: Excel, PDF, and PPT