Hair Shampoo Market Size, Trends, Analysis, and Outlook By Product (2-in-1 Shampoos, Anti-Dandruff Shampoos, Kids Shampoos, Medicated Shampoos, Standard Shampoos, Others), By Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Online Retai

Hair Shampoo Market Size, Trends, Analysis, and Outlook By Product (2-in-1 Shampoos, Anti-Dandruff Shampoos, Kids Shampoos, Medicated Shampoos, Standard Shampoos, Others), By Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Online Retail Stores, Pharmacies, Others), by Country, Segment, and Companies, 2024-2032


Global Hair Shampoo Market Size is valued at $38.2 Billion in 2024 and is forecast to register a growth rate (CAGR) of 3.4% to reach $49.9 Billion by 2032.

The hair shampoo market is witnessing growth driven by increasing consumer awareness of hair health and hygiene. The trend towards sulfate-free and natural formulations is boosting market expansion. Innovations in packaging and marketing strategies are enhancing market potential, prompting suppliers to explore diverse shampoo offerings.

Hair Shampoo Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Hair Shampoo survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Hair Shampoo industry.

Key market trends defining the global Hair Shampoo demand in 2025 and Beyond

The Hair Shampoo industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Hair Shampoo Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Hair Shampoo industry

Leading Hair Shampoo companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Hair Shampoo companies.

Hair Shampoo Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Hair Shampoo Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Hair Shampoo industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Hair Shampoo Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Hair Shampoo Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Hair Shampoo market segments. Similarly, strong market demand encourages Canadian Hair Shampoo companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Hair Shampoo Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Hair Shampoo industry remains the major market for companies in the European Hair Shampoo industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Hair Shampoo market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Hair Shampoo Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Hair Shampoo in Asia Pacific. In particular, China, India, and South East Asian Hair Shampoo markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Hair Shampoo Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Hair Shampoo Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Hair Shampoo market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Hair Shampoo.

Hair Shampoo Company Profiles

The global Hair Shampoo market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Dabur India Ltd, Henkel AG & Co. KGaA, Himalaya Global Holdings Ltd, Honasa Consumer Pvt. Ltd, Johnson & Johnson Services Inc, Kao Corp, L'Oréal S.A., Natura & Co, Shiseido Company Ltd, The Estée Lauder Companies Inc, The Procter & Gamble Company (P&G), Unilever PLC.

Recent Hair Shampoo Market Developments

The global Hair Shampoo market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Hair Shampoo Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Product

2-in-1 Shampoos

Anti-Dandruff Shampoos

Kids Shampoos

Medicated Shampoos

Standard Shampoos

Others

By Distribution Channel

Supermarkets/Hypermarkets

Speciality Stores

Online Retail Stores

Pharmacies

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Dabur India Ltd

Henkel AG & Co. KGaA

Himalaya Global Holdings Ltd

Honasa Consumer Pvt. Ltd

Johnson & Johnson Services Inc

Kao Corp

L'Oréal S.A.

Natura & Co

Shiseido Company Ltd

The Estée Lauder Companies Inc

The Procter & Gamble Company (P&G)

Unilever PLC

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Hair Shampoo Market Overview- 2025
2.1 An Introduction to the Global Hair Shampoo Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Hair Shampoo Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Hair Shampoo Market Outlook to 2032
4.6 Reference Case Scenario: Global Hair Shampoo Market Outlook to 2032
4.7 High Growth Case Scenario: Global Hair Shampoo Market Outlook to 2032
Chapter 5: Hair Shampoo Market Dynamics
5.1 Key Hair Shampoo Market Trends
5.2 Potential Hair Shampoo Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Hair Shampoo Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Hair Shampoo Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Hair Shampoo Market Size Forecast, 2021- 2032
7.3.2 Canada Hair Shampoo Market Size Forecast, 2021- 2032
7.3.3 Mexico Hair Shampoo Market Size Forecast, 2021- 2032
Chapter 8: Europe Hair Shampoo Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Hair Shampoo Market Size Forecast, 2021- 2032
8.3.2 France Hair Shampoo Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Hair Shampoo Market Size Forecast, 2021- 2032
8.3.4 Spain Hair Shampoo Market Size Forecast, 2021- 2032
8.3.5 Italy Hair Shampoo Market Size Forecast, 2021- 2032
8.3.6 Russia Hair Shampoo Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Hair Shampoo Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Hair Shampoo Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Hair Shampoo Market Size Forecast, 2021- 2032
9.3.2 India Hair Shampoo Market Size Forecast, 2021- 2032
9.3.3 Japan Hair Shampoo Market Size Forecast, 2021- 2032
9.3.4 South Korea Hair Shampoo Market Size Forecast, 2021- 2032
9.3.5 Australia Hair Shampoo Market Size Forecast, 2021- 2032
9.3.6 South East Asia Hair Shampoo Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Hair Shampoo Market Size Forecast, 2021- 2032
Chapter 10: South America Hair Shampoo Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Hair Shampoo Market Size Forecast, 2021- 2032
10.3.2 Argentina Hair Shampoo Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Hair Shampoo Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Hair Shampoo Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Product
2-in-1 Shampoos
Anti-Dandruff Shampoos
Kids Shampoos
Medicated Shampoos
Standard Shampoos
Others
Distribution Channel
Supermarkets/Hypermarkets
Speciality Stores
Online Retail Stores
Pharmacies
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Hair Shampoo Market Size Forecast, 2021- 2032
11.3.2 The UAE Hair Shampoo Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Hair Shampoo Market Size Forecast, 2021- 2032
11.3.4 South Africa Hair Shampoo Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Hair Shampoo Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Dabur India Ltd
Henkel AG & Co. KGaA
Himalaya Global Holdings Ltd
Honasa Consumer Pvt. Ltd
Johnson & Johnson Services Inc
Kao Corp
L'Oréal S.A.
Natura & Co
Shiseido Company Ltd
The Estée Lauder Companies Inc
The Procter & Gamble Company (P&G)
Unilever PLC
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Hair Shampoo Market Outlook by Type, 2021- 2032
Figure 6: Global Hair Shampoo Market Outlook by Application, 2021- 2032
Figure 7: Global Hair Shampoo Market Outlook by Region, 2021- 2032
Figure 8: North America Hair Shampoo Market Snapshot, Q4-2024
Figure 9: North America Hair Shampoo Market Size Forecast by Type, 2021- 2032
Figure 10: North America Hair Shampoo Market Size Forecast by Application, 2021- 2032
Figure 11: North America Hair Shampoo Market Share by Country, 2023
Figure 12: Europe Hair Shampoo Market Snapshot, Q4-2024
Figure 13: Europe Hair Shampoo Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Hair Shampoo Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Hair Shampoo Market Share by Country, 2023
Figure 16: Asia Pacific Hair Shampoo Market Snapshot, Q4-2024
Figure 17: Asia Pacific Hair Shampoo Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Hair Shampoo Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Hair Shampoo Market Share by Country, 2023
Figure 20: South America Hair Shampoo Market Snapshot, Q4-2024
Figure 21: South America Hair Shampoo Market Size Forecast by Type, 2021- 2032
Figure 22: South America Hair Shampoo Market Size Forecast by Application, 2021- 2032
Figure 23: South America Hair Shampoo Market Share by Country, 2023
Figure 24: Middle East and Africa Hair Shampoo Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Hair Shampoo Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Hair Shampoo Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Hair Shampoo Market Share by Country, 2023
Figure 28: United States Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Hair Shampoo Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Hair Shampoo Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Hair Shampoo Market Size Outlook by Segments, 2021- 2032
Table 7: Global Hair Shampoo Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Hair Shampoo Market Outlook by Type, 2021- 2032
Table 10: North America- Hair Shampoo Market Outlook by Country, 2021- 2032
Table 11: Europe - Hair Shampoo Market Outlook by Type, 2021- 2032
Table 12: Europe - Hair Shampoo Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Hair Shampoo Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Hair Shampoo Market Outlook by Country, 2021- 2032
Table 15: South America- Hair Shampoo Market Outlook by Type, 2021- 2032
Table 16: South America- Hair Shampoo Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Hair Shampoo Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Hair Shampoo Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Hair Shampoo Companies
Table 20: Product Profiles of Leading Hair Shampoo Companies
Table 21: SWOT Profiles of Leading Hair Shampoo Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings