Electric Massager Market Size, Trends, Analysis, and Outlook By Type (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, Others), By End-User (Residential, Commercial), By Distribution Channel (Supermarkets/Hyper

Electric Massager Market Size, Trends, Analysis, and Outlook By Type (Back and Body Massagers, Leg and Foot Massagers, Neck and Shoulder Massagers, Head Massagers, Others), By End-User (Residential, Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Sales Channel, Others), by Country, Segment, and Companies, 2024-2032


Global Electric Massager Market Size is valued at $19.2 Billion in 2024 and is forecast to register a growth rate (CAGR) of 8.7% to reach $37.4 Billion by 2032.

The electric massager market is growing as consumers increasingly prioritize wellness and stress relief. The trend towards portable and multifunctional devices is driving market expansion. Innovations in technology, such as heated and adjustable intensity options, are enhancing market potential, prompting suppliers to explore diverse electric massager offerings.

Electric Massager Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Electric Massager survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Electric Massager industry.

Key market trends defining the global Electric Massager demand in 2025 and Beyond

The Electric Massager industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Electric Massager Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Electric Massager industry

Leading Electric Massager companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Electric Massager companies.

Electric Massager Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Electric Massager Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Electric Massager industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Electric Massager Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Electric Massager Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Electric Massager market segments. Similarly, strong market demand encourages Canadian Electric Massager companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Electric Massager Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Electric Massager industry remains the major market for companies in the European Electric Massager industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Electric Massager market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Electric Massager Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Electric Massager in Asia Pacific. In particular, China, India, and South East Asian Electric Massager markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Electric Massager Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Electric Massager Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Electric Massager market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Electric Massager.

Electric Massager Company Profiles

The global Electric Massager market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Beurer GmbH, Casada International GmbH, Compass Health Brands, Deemark Healthcare Pvt. Ltd, Fysiomed NV, Hi-Dow International Inc, HoMedics LLC, JSB Wellness, Luraco Technologies, medisana GmbH, Mettler Electronics Corp, Panasonic Holdings Corp, Prospera Corp, RoboTouch, Shenzhen XFT Medical Ltd.

Recent Electric Massager Market Developments

The global Electric Massager market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Electric Massager Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Type

Back and Body Massagers

Leg and Foot Massagers

Neck and Shoulder Massagers

Head Massagers

Others

By End-User

Residential

Commercial

By Distribution Channel

Supermarkets/Hypermarkets

Specialty Stores

Online Sales Channel

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Beurer GmbH

Casada International GmbH

Compass Health Brands

Deemark Healthcare Pvt. Ltd

Fysiomed NV

Hi-Dow International Inc

HoMedics LLC

JSB Wellness

Luraco Technologies

medisana GmbH

Mettler Electronics Corp

Panasonic Holdings Corp

Prospera Corp

RoboTouch

Shenzhen XFT Medical Ltd

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Electric Massager Market Overview- 2025
2.1 An Introduction to the Global Electric Massager Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Electric Massager Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Electric Massager Market Outlook to 2032
4.6 Reference Case Scenario: Global Electric Massager Market Outlook to 2032
4.7 High Growth Case Scenario: Global Electric Massager Market Outlook to 2032
Chapter 5: Electric Massager Market Dynamics
5.1 Key Electric Massager Market Trends
5.2 Potential Electric Massager Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Electric Massager Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Electric Massager Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Electric Massager Market Size Forecast, 2021- 2032
7.3.2 Canada Electric Massager Market Size Forecast, 2021- 2032
7.3.3 Mexico Electric Massager Market Size Forecast, 2021- 2032
Chapter 8: Europe Electric Massager Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Electric Massager Market Size Forecast, 2021- 2032
8.3.2 France Electric Massager Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Electric Massager Market Size Forecast, 2021- 2032
8.3.4 Spain Electric Massager Market Size Forecast, 2021- 2032
8.3.5 Italy Electric Massager Market Size Forecast, 2021- 2032
8.3.6 Russia Electric Massager Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Electric Massager Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Electric Massager Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Electric Massager Market Size Forecast, 2021- 2032
9.3.2 India Electric Massager Market Size Forecast, 2021- 2032
9.3.3 Japan Electric Massager Market Size Forecast, 2021- 2032
9.3.4 South Korea Electric Massager Market Size Forecast, 2021- 2032
9.3.5 Australia Electric Massager Market Size Forecast, 2021- 2032
9.3.6 South East Asia Electric Massager Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Electric Massager Market Size Forecast, 2021- 2032
Chapter 10: South America Electric Massager Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Electric Massager Market Size Forecast, 2021- 2032
10.3.2 Argentina Electric Massager Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Electric Massager Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Electric Massager Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Type
Back and Body Massagers
Leg and Foot Massagers
Neck and Shoulder Massagers
Head Massagers
Others
End-User
Residential
Commercial
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Sales Channel
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Electric Massager Market Size Forecast, 2021- 2032
11.3.2 The UAE Electric Massager Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Electric Massager Market Size Forecast, 2021- 2032
11.3.4 South Africa Electric Massager Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Electric Massager Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Beurer GmbH
Casada International GmbH
Compass Health Brands
Deemark Healthcare Pvt. Ltd
Fysiomed NV
Hi-Dow International Inc
HoMedics LLC
JSB Wellness
Luraco Technologies
medisana GmbH
Mettler Electronics Corp
Panasonic Holdings Corp
Prospera Corp
RoboTouch
Shenzhen XFT Medical Ltd
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Electric Massager Market Outlook by Type, 2021- 2032
Figure 6: Global Electric Massager Market Outlook by Application, 2021- 2032
Figure 7: Global Electric Massager Market Outlook by Region, 2021- 2032
Figure 8: North America Electric Massager Market Snapshot, Q4-2024
Figure 9: North America Electric Massager Market Size Forecast by Type, 2021- 2032
Figure 10: North America Electric Massager Market Size Forecast by Application, 2021- 2032
Figure 11: North America Electric Massager Market Share by Country, 2023
Figure 12: Europe Electric Massager Market Snapshot, Q4-2024
Figure 13: Europe Electric Massager Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Electric Massager Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Electric Massager Market Share by Country, 2023
Figure 16: Asia Pacific Electric Massager Market Snapshot, Q4-2024
Figure 17: Asia Pacific Electric Massager Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Electric Massager Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Electric Massager Market Share by Country, 2023
Figure 20: South America Electric Massager Market Snapshot, Q4-2024
Figure 21: South America Electric Massager Market Size Forecast by Type, 2021- 2032
Figure 22: South America Electric Massager Market Size Forecast by Application, 2021- 2032
Figure 23: South America Electric Massager Market Share by Country, 2023
Figure 24: Middle East and Africa Electric Massager Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Electric Massager Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Electric Massager Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Electric Massager Market Share by Country, 2023
Figure 28: United States Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Electric Massager Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Electric Massager Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Electric Massager Market Size Outlook by Segments, 2021- 2032
Table 7: Global Electric Massager Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Electric Massager Market Outlook by Type, 2021- 2032
Table 10: North America- Electric Massager Market Outlook by Country, 2021- 2032
Table 11: Europe - Electric Massager Market Outlook by Type, 2021- 2032
Table 12: Europe - Electric Massager Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Electric Massager Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Electric Massager Market Outlook by Country, 2021- 2032
Table 15: South America- Electric Massager Market Outlook by Type, 2021- 2032
Table 16: South America- Electric Massager Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Electric Massager Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Electric Massager Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Electric Massager Companies
Table 20: Product Profiles of Leading Electric Massager Companies
Table 21: SWOT Profiles of Leading Electric Massager Companies

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