Deodorants Market Size, Trends, Analysis, and Outlook By Product (Spray, Roll-on, Sticks, Cream, Others), By Packaging Material (Metals, Plastic, Others), By Price Point (Premium, Medium, Medium), By End-User (Men, Men, Others), By Distribution Channel (C

Deodorants Market Size, Trends, Analysis, and Outlook By Product (Spray, Roll-on, Sticks, Cream, Others), By Packaging Material (Metals, Plastic, Others), By Price Point (Premium, Medium, Medium), By End-User (Men, Men, Others), By Distribution Channel (Convenience Store, Pharmacy & Drug Store, Online Retail, Supermarkets/ Hypermarkets, Others), by Country, Segment, and Companies, 2024-2032


Global Deodorants Market Size is valued at $32.1 Billion in 2024 and is forecast to register a growth rate (CAGR) of 4.4% to reach $45.3 Billion by 2032.

The deodorants market is growing due to rising consumer awareness of personal hygiene and body care. The trend towards natural and aluminum-free deodorants is boosting market expansion. Innovations in formulations, packaging, and application methods are enhancing market potential, encouraging manufacturers to diversify their deodorant offerings.

Deodorants Market Drivers, Trends, Opportunities, and Growth Opportunities

The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Deodorants survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Deodorants industry.

Key market trends defining the global Deodorants demand in 2025 and Beyond

The Deodorants industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.

Deodorants Market Segmentation- Industry Share, Market Size, and Outlook to 2032

Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.

Key strategies adopted by companies within the Deodorants industry

Leading Deodorants companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Deodorants companies.

Deodorants Market Study- Strategic Analysis Review

The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Deodorants Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Deodorants industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Deodorants Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Deodorants Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Deodorants market segments. Similarly, strong market demand encourages Canadian Deodorants companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Deodorants Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.

The German Deodorants industry remains the major market for companies in the European Deodorants industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Deodorants market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.

Asia Pacific Deodorants Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Deodorants in Asia Pacific. In particular, China, India, and South East Asian Deodorants markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Deodorants Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Deodorants Market Size Outlook- continues its upward trajectory across segments.

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Deodorants market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Deodorants.

Deodorants Company Profiles

The global Deodorants market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Beiersdorf AG, Emami Ltd, Henkel AG & Co. KGaA, Hindustan Unilever Ltd, ITC Ltd, Laverana GmbH & Co, Mankind Pharma Ltd, Marico Ltd, McNroe Consumer Products Pvt. Ltd, Proctor & Gamble Pvt Ltd.

Recent Deodorants Market Developments

The global Deodorants market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Deodorants Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

Product

Spray

Roll-on

Sticks

Cream

Others

Packaging Material

Metals

Plastic

Others

Price Point

Premium

Medium

Medium

End-User

Men

Men

Others

Distribution Channel

Convenience Store

Pharmacy & Drug Store

Online Retail

Supermarkets/ Hypermarkets

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Beiersdorf AG

Emami Ltd

Henkel AG & Co. KGaA

Hindustan Unilever Ltd

ITC Ltd

Laverana GmbH & Co

Mankind Pharma Ltd

Marico Ltd

McNroe Consumer Products Pvt. Ltd

Proctor & Gamble Pvt Ltd

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Deodorants Market Overview- 2025
2.1 An Introduction to the Global Deodorants Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Deodorants Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Deodorants Market Outlook to 2032
4.6 Reference Case Scenario: Global Deodorants Market Outlook to 2032
4.7 High Growth Case Scenario: Global Deodorants Market Outlook to 2032
Chapter 5: Deodorants Market Dynamics
5.1 Key Deodorants Market Trends
5.2 Potential Deodorants Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Deodorants Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Deodorants Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Deodorants Market Size Forecast, 2021- 2032
7.3.2 Canada Deodorants Market Size Forecast, 2021- 2032
7.3.3 Mexico Deodorants Market Size Forecast, 2021- 2032
Chapter 8: Europe Deodorants Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Deodorants Market Size Forecast, 2021- 2032
8.3.2 France Deodorants Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Deodorants Market Size Forecast, 2021- 2032
8.3.4 Spain Deodorants Market Size Forecast, 2021- 2032
8.3.5 Italy Deodorants Market Size Forecast, 2021- 2032
8.3.6 Russia Deodorants Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Deodorants Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Deodorants Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Deodorants Market Size Forecast, 2021- 2032
9.3.2 India Deodorants Market Size Forecast, 2021- 2032
9.3.3 Japan Deodorants Market Size Forecast, 2021- 2032
9.3.4 South Korea Deodorants Market Size Forecast, 2021- 2032
9.3.5 Australia Deodorants Market Size Forecast, 2021- 2032
9.3.6 South East Asia Deodorants Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Deodorants Market Size Forecast, 2021- 2032
Chapter 10: South America Deodorants Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Deodorants Market Size Forecast, 2021- 2032
10.3.2 Argentina Deodorants Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Deodorants Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Deodorants Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 Product
Spray
Roll-on
Sticks
Cream
Others
Packaging Material
Metals
Plastic
Others
Price Point
Premium
Medium
Medium
End-User
Men
Men
Others
Distribution Channel
Convenience Store
Pharmacy & Drug Store
Online Retail
Supermarkets/ Hypermarkets
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Deodorants Market Size Forecast, 2021- 2032
11.3.2 The UAE Deodorants Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Deodorants Market Size Forecast, 2021- 2032
11.3.4 South Africa Deodorants Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Deodorants Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Beiersdorf AG
Emami Ltd
Henkel AG & Co. KGaA
Hindustan Unilever Ltd
ITC Ltd
Laverana GmbH & Co
Mankind Pharma Ltd
Marico Ltd
McNroe Consumer Products Pvt. Ltd
Proctor & Gamble Pvt Ltd
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the Q4-2024 Version
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Deodorants Market Outlook by Type, 2021- 2032
Figure 6: Global Deodorants Market Outlook by Application, 2021- 2032
Figure 7: Global Deodorants Market Outlook by Region, 2021- 2032
Figure 8: North America Deodorants Market Snapshot, Q4-2024
Figure 9: North America Deodorants Market Size Forecast by Type, 2021- 2032
Figure 10: North America Deodorants Market Size Forecast by Application, 2021- 2032
Figure 11: North America Deodorants Market Share by Country, 2023
Figure 12: Europe Deodorants Market Snapshot, Q4-2024
Figure 13: Europe Deodorants Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Deodorants Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Deodorants Market Share by Country, 2023
Figure 16: Asia Pacific Deodorants Market Snapshot, Q4-2024
Figure 17: Asia Pacific Deodorants Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Deodorants Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Deodorants Market Share by Country, 2023
Figure 20: South America Deodorants Market Snapshot, Q4-2024
Figure 21: South America Deodorants Market Size Forecast by Type, 2021- 2032
Figure 22: South America Deodorants Market Size Forecast by Application, 2021- 2032
Figure 23: South America Deodorants Market Share by Country, 2023
Figure 24: Middle East and Africa Deodorants Market Snapshot, Q4-2024
Figure 25: Middle East and Africa Deodorants Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Deodorants Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Deodorants Market Share by Country, 2023
Figure 28: United States Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Deodorants Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Deodorants Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Deodorants Market Size Outlook by Segments, 2021- 2032
Table 7: Global Deodorants Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Deodorants Market Outlook by Type, 2021- 2032
Table 10: North America- Deodorants Market Outlook by Country, 2021- 2032
Table 11: Europe - Deodorants Market Outlook by Type, 2021- 2032
Table 12: Europe - Deodorants Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Deodorants Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Deodorants Market Outlook by Country, 2021- 2032
Table 15: South America- Deodorants Market Outlook by Type, 2021- 2032
Table 16: South America- Deodorants Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Deodorants Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Deodorants Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Deodorants Companies
Table 20: Product Profiles of Leading Deodorants Companies
Table 21: SWOT Profiles of Leading Deodorants Companies

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