Decorative Coatings Market Size, Trends, Analysis, and Outlook By Resin (Acrylic, Alkyd, Vinyl, Polyurethane, Others), By Technology (Water borne, Solvent-borne, Powder coatings), By Application (Residential, Commercial, Industrial, Infrastructure), By Co

Decorative Coatings Market Size, Trends, Analysis, and Outlook By Resin (Acrylic, Alkyd, Vinyl, Polyurethane, Others), By Technology (Water borne, Solvent-borne, Powder coatings), By Application (Residential, Commercial, Industrial, Infrastructure), By Coating (Interior, Exterior), By User (DIY, Professional), By Product (Emulsions, Wood Coatings, Enamels, Others), by Country, Segment, and Companies, 2024-2032


The Decorative Coatings Market is forecast to reach USD 139.8 Billion in 2032, registering a growth rate of 4.472% from current market size of USD 98.5 Billion in 2024. The Decorative Coatings market is expanding due to the increasing demand for aesthetically pleasing and durable coatings in residential, commercial, and industrial applications. Decorative coatings offer excellent color retention, durability, and environmental compliance. Technological advancements in coating formulations and application methods enhance performance and sustainability. The trend towards sustainable and high-performance coatings supports market growth, aligning with regulatory requirements and consumer preferences. Innovations in decorative coating technologies further drive demand in various sectors. The Decorative Coatings market is expanding due to the increasing demand for aesthetically pleasing and durable coatings in residential, commercial, and industrial applications. Decorative coatings offer excellent color retention, durability, and environmental compliance. Technological advancements in coating formulations and application methods enhance performance and sustainability. The trend towards sustainable and high-performance coatings supports market growth, aligning with regulatory requirements and consumer preferences. Innovations in decorative coating technologies further drive demand in various sectors.

Decorative Coatings Market Drivers, Trends, Opportunities, and Growth Opportunities

This comprehensive study delves into the latest trends and pressing challenges for industry players and investors. The Decorative Coatings market research analyzes global market trends, key drivers, challenges, and opportunities. The "Future of Decorative Coatings" survey report provides a market size outlook across types, applications, and other segments worldwide and by region. It offers data-driven insights and actionable recommendations for companies in the Decorative Coatings industry.

Key market trends defining the global Decorative Coatings demand in 2024 and Beyond

The industry remains an attractive hub for opportunities for both domestic and global vendors. As the market evolves, factors such as emerging market dynamics, demand from end-user sectors, a growing patient base, changes in consumption patterns, and widening distribution channels continue to play major roles.

Decorative Coatings Market Segmentation- Industry Share, Market Size, and Outlook to 2032

The Decorative Coatings industry comprises a wide range of segments and sub-segments. Rising demand for these product types and applications supports increased investments in niche segments. Leading companies plan to generate a large share of their future revenue growth from expanding into these niche segments. The report presents a market size outlook across segments, supporting Decorative Coatings companies scaling up production in these sub-segments with a focus on emerging countries.

Key strategies adopted by companies within the Decorative Coatings industry

Leading Decorative Coatings companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions in key regions. Additionally, companies leverage advanced technologies to unlock opportunities and achieve operational excellence. The report details the key strategies adopted by the top 10 Decorative Coatings companies.

Decorative Coatings Market Study- Strategic Analysis Review

The Decorative Coatings market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions. This includes:
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Decorative Coatings Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Decorative Coatings industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.

Decorative Coatings Country Analysis and Revenue Outlook to 2032

The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.

North America Decorative Coatings Market Size Outlook- Companies plan for focused investments in a changing environment

The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Decorative Coatings market segments. Similarly, strong market demand encourages Canadian Decorative Coatings companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.

Europe Decorative Coatings Market Size Outlook-Companies investing in assessing consumers, categories, competitors, and capabilities

The German industry remains the major market for companies in the European Decorative Coatings industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Decorative Coatings market for an upward trajectory, fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and a keen understanding of consumer preferences.

Asia Pacific Decorative Coatings Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing prevalence of indications, robust consumption expenditure, and increasing investments in infrastructure drive the demand for Decorative Coatings in Asia Pacific. In particular, China, India, and South East Asian Decorative Coatings markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.

Latin America Decorative Coatings Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to greater purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Decorative Coatings Market Size Outlook- continues its upward trajectory across segments

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Decorative Coatings market potential. Fueled by increasing consumption expenditure of individuals, growing population, and high prevalence across a few markets drives the demand for Decorative Coatings.

Decorative Coatings Market Company Profiles

The global Decorative Coatings market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. Leading companies included in the study are Akzo Nobel N.V., Asian Paints Ltd, BASF Coating GmbH, Jotun A/s, Kansai Paint Co. Ltd, Masco Corp, Nippon Paint Holding Co. Ltd, PPG Industries Inc, RPM International Inc, The Sherwin-Williams Company

Recent Decorative Coatings Market Developments

The global Decorative Coatings market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Decorative Coatings Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Resin

Acrylic

Alkyd

Vinyl

Polyurethane

Others

By Technology

Water borne

Solvent borne

Powder coatings

By Application

Residential
  • New construction
  • Remodel and repaint
Non-residential
  • Commercial
  • Industrial
  • Infrastructure
By Coating

Interior

Exterior

By User

DIY

Professional

By Product

Emulsions

Wood Coatings

Enamels

Others

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Akzo Nobel N.V.

Asian Paints Ltd

BASF Coating GmbH

Jotun A/s

Kansai Paint Co. Ltd

Masco Corp

Nippon Paint Holding Co. Ltd

PPG Industries Inc

RPM International Inc

The Sherwin-Williams Company

Formats Available: Excel, PDF, and PPT


Chapter 1: Executive Summary
1.1 Study Scope
1.2 Market Definition
1.3 Report Guide
1.3.1 Country Coverage
1.3.2 Companies Profiled
1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
1.3.4 Units
1.4 Abbreviations
Chapter 2. Decorative Coatings Market Overview- H2 2024
2.1 An Introduction to the Global Decorative Coatings Markets
2.2 Key Statistics
2.3 Region Benchmarking, 2024
2.4 Country Positioning Matrix, 2024
Chapter 3. Strategic Analysis Review
3.1 Decorative Coatings Industry Stakeholders
3.2 Value Chain Analysis
3.3 Porter’s Five Forces Analysis
3.4 SWOT Profile
3.5 Recent Market Developments
Chapter 4. Impact Analysis and Scenario Forecasts
4.1 Russia-Ukraine Conflict Analysis
4.2 COVID-19: Post Pandemic Recovery Analysis
4.3 US Inflation and Sluggish Growth in China
4.4 Focus on Sustainability
4.5 Low Growth Case Scenario: Global Decorative Coatings Market Outlook to 2032
4.6 Reference Case Scenario: Global Decorative Coatings Market Outlook to 2032
4.7 High Growth Case Scenario: Global Decorative Coatings Market Outlook to 2032
Chapter 5: Decorative Coatings Market Dynamics
5.1 Key Decorative Coatings Market Trends
5.2 Potential Decorative Coatings Market Opportunities
5.3 Key Market Challenges
Chapter 6: Global Decorative Coatings Market Analysis and Outlook to 2032
6.1 Global Market Outlook by Segments, 2021 to 2032
6.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
6.3 Global Market Outlook by Region, 2021 to 2032
Chapter 7: North America Decorative Coatings Market Analysis and Outlook to 2032
7.1 North America Market Outlook by Segments, 2021- 2032
7.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
7.3 North America Market Outlook by Country, 2021- 2032
7.3.1 United States Decorative Coatings Market Size Forecast, 2021- 2032
7.3.2 Canada Decorative Coatings Market Size Forecast, 2021- 2032
7.3.3 Mexico Decorative Coatings Market Size Forecast, 2021- 2032
Chapter 8: Europe Decorative Coatings Market Analysis and Outlook to 2032
8.1 Europe Market Outlook by Segments, 2021- 2032
8.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
8.3 Europe Market Outlook by Country, 2021- 2032
8.3.1 Germany Decorative Coatings Market Size Forecast, 2021- 2032
8.3.2 France Decorative Coatings Market Size Forecast, 2021- 2032
8.3.3 United Kingdom Decorative Coatings Market Size Forecast, 2021- 2032
8.3.4 Spain Decorative Coatings Market Size Forecast, 2021- 2032
8.3.5 Italy Decorative Coatings Market Size Forecast, 2021- 2032
8.3.6 Russia Decorative Coatings Market Size Forecast, 2021- 2032
8.3.7 Rest of Europe Decorative Coatings Market Size Forecast, 2021- 2032
Chapter 9: Asia Pacific Decorative Coatings Market Analysis and Outlook to 2032
9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
9.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
9.3 Asia Pacific Market Outlook by Country, 2021- 2032
9.3.1 China Decorative Coatings Market Size Forecast, 2021- 2032
9.3.2 India Decorative Coatings Market Size Forecast, 2021- 2032
9.3.3 Japan Decorative Coatings Market Size Forecast, 2021- 2032
9.3.4 South Korea Decorative Coatings Market Size Forecast, 2021- 2032
9.3.5 Australia Decorative Coatings Market Size Forecast, 2021- 2032
9.3.6 South East Asia Decorative Coatings Market Size Forecast, 2021- 2032
9.3.7 Rest of Asia Pacific Decorative Coatings Market Size Forecast, 2021- 2032
Chapter 10: South America Decorative Coatings Market Analysis and Outlook to 2032
10.1 South America Market Outlook by Segments, 2021- 2032
10.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
10.3 South America Market Outlook by Country, 2021- 2032
10.3.1 Brazil Decorative Coatings Market Size Forecast, 2021- 2032
10.3.2 Argentina Decorative Coatings Market Size Forecast, 2021- 2032
10.3.3 Rest of South America Decorative Coatings Market Size Forecast, 2021- 2032
Chapter 11: Middle East and Africa Decorative Coatings Market Analysis and Outlook to 2032
11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
11.2 By Resin
Acrylic
Alkyd
Vinyl
Polyurethane
Others
By Technology
Water borne
Solvent borne
Powder coatings
By Application
Residential
-New construction
-Remodel and repaint
Non-residential
-Commercial
-Industrial
-Infrastructure
By Coating
Interior
Exterior
By User
DIY
Professional
By Product
Emulsions
Wood Coatings
Enamels
Others
11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
11.3.1 Saudi Arabia Decorative Coatings Market Size Forecast, 2021- 2032
11.3.2 The UAE Decorative Coatings Market Size Forecast, 2021- 2032
11.3.3 Rest of Middle East Decorative Coatings Market Size Forecast, 2021- 2032
11.3.4 South Africa Decorative Coatings Market Size Forecast, 2021- 2032
11.3.4 Rest of Africa Decorative Coatings Market Size Forecast, 2021- 2032
Chapter 12: Competitive Landscape
12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
12.2 Key Companies Profiled in the Study
12.3 Akzo Nobel N.V.
Asian Paints Ltd
BASF Coating GmbH
Jotun A/s
Kansai Paint Co. Ltd
Masco Corp
Nippon Paint Holding Co. Ltd
PPG Industries Inc
RPM International Inc
The Sherwin-Williams Company
Chapter 13: Sources and Research Methodology
13.1 Primary and Secondary Sources
13.2 Research Methodology
13.3 Data Triangulation and Validation
13.4 Assumptions and Limitations
13.5 Forecast Methodology
Appendix
A: Highlights of the H2-2024 Version (10th in the Series)
B: Conclusion and Future Recommendations
C: Customization Options
D: Contact Information
List of Figures
Figure 1: Country Analysis: Largest Market Share (%)- 2023 vs. 2032
Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
Figure 3: Population Outlook by Country, 2010- 2032
Figure 4: Inflation Outlook by Country (%), 2024- 2032
Figure 5: Global Decorative Coatings Market Outlook by Type, 2021- 2032
Figure 6: Global Decorative Coatings Market Outlook by Application, 2021- 2032
Figure 7: Global Decorative Coatings Market Outlook by Region, 2021- 2032
Figure 8: North America Decorative Coatings Market Snapshot, H2-2024
Figure 9: North America Decorative Coatings Market Size Forecast by Type, 2021- 2032
Figure 10: North America Decorative Coatings Market Size Forecast by Application, 2021- 2032
Figure 11: North America Decorative Coatings Market Share by Country, 2023
Figure 12: Europe Decorative Coatings Market Snapshot, H2-2024
Figure 13: Europe Decorative Coatings Market Size Forecast by Type, 2021- 2032
Figure 14: Europe Decorative Coatings Market Size Forecast by Application, 2021- 2032
Figure 15: Europe Decorative Coatings Market Share by Country, 2023
Figure 16: Asia Pacific Decorative Coatings Market Snapshot, H2-2024
Figure 17: Asia Pacific Decorative Coatings Market Size Forecast by Type, 2021- 2032
Figure 18: Asia Pacific Decorative Coatings Market Size Forecast by Application, 2021- 2032
Figure 19: Asia Pacific Decorative Coatings Market Share by Country, 2023
Figure 20: South America Decorative Coatings Market Snapshot, H2-2024
Figure 21: South America Decorative Coatings Market Size Forecast by Type, 2021- 2032
Figure 22: South America Decorative Coatings Market Size Forecast by Application, 2021- 2032
Figure 23: South America Decorative Coatings Market Share by Country, 2023
Figure 24: Middle East and Africa Decorative Coatings Market Snapshot, H2-2024
Figure 25: Middle East and Africa Decorative Coatings Market Size Forecast by Type, 2021- 2032
Figure 26: Middle East and Africa Decorative Coatings Market Size Forecast by Application, 2021- 2032
Figure 27: Middle East and Africa Decorative Coatings Market Share by Country, 2023
Figure 28: United States Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 29: Canada Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 30: Mexico Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 31: Germany Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 32: France Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 33: United Kingdom Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 34: Spain Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 35: Italy Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 36: Russia Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 37: Rest of Europe Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 38: China Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 39: India Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 40: Japan Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 41: South Korea Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 42: Australia Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 43: South East Asia Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 44: Rest of APAC Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 45: Brazil Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 46: Argentina Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 47: Rest of LATAM Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 48: Saudi Arabia Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 49: UAE Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 50: South Africa Decorative Coatings Market Size Outlook, $ Million, 2021- 2032
Figure 51: Research Methodology
Figure 52: Forecast Methodology
List of Tables
Table 1: Market Scope and Segmentation
Table 2: Global Decorative Coatings Market Size Outlook, $Million, 2021 to 2032
Table 3: Low Case Scenario Forecasts
Table 4: Reference Case Scenario Forecasts
Table 5: High Growth Scenario Forecasts
Table 6: Global Decorative Coatings Market Size Outlook by Segments, 2021- 2032
Table 7: Global Decorative Coatings Market Size Outlook by Region, 2021- 2032
Table 8: Country Mapping, 2023 vs. 2032
Table 9: North America- Decorative Coatings Market Outlook by Type, 2021- 2032
Table 10: North America- Decorative Coatings Market Outlook by Country, 2021- 2032
Table 11: Europe - Decorative Coatings Market Outlook by Type, 2021- 2032
Table 12: Europe - Decorative Coatings Market Outlook by Country, 2021- 2032
Table 13: Asia Pacific - Decorative Coatings Market Outlook by Type, 2021- 2032
Table 14: Asia Pacific - Decorative Coatings Market Outlook by Country, 2021- 2032
Table 15: South America- Decorative Coatings Market Outlook by Type, 2021- 2032
Table 16: South America- Decorative Coatings Market Outlook by Country, 2021- 2032
Table 17: Middle East and Africa - Decorative Coatings Market Outlook by Type, 2021- 2032
Table 18: Middle East and Africa - Decorative Coatings Market Outlook by Country, 2021- 2032
Table 19: Business Snapshots of Leading Decorative Coatings Companies
Table 20: Product Profiles of Leading Decorative Coatings Companies
Table 21: SWOT Profiles of Leading Decorative Coatings Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings