Amaranth Market Size, Share, and Outlook, 2025 Report- By Product (Amaranth Seed, Amaranth Oil, Amaranth Leaf, Amaranth Flour), By Application (Food & Beverages, Personal Care, Pharmaceuticals, Others), 2018-2032

Amaranth Market Outlook

Amaranth Market Size is forecast to reach $22.6 Billion in 2032 from $11.1 Billion in 2025, at an optimistic growth rate of 10.6% from 2025 to 2032. The robust Amaranth Market growth presents potential growth opportunities for companies across the industry value chain.

The comprehensive market research report presents 12-year historic and forecast data on Amaranth Market segments across 22 countries from 2021 to 2032. Key segments in the report include By Product (Amaranth Seed, Amaranth Oil, Amaranth Leaf, Amaranth Flour), By Application (Food & Beverages, Personal Care, Pharmaceuticals, Others). Over 70 tables and charts showcase findings from our latest survey report on Amaranth Markets.

Amaranth Market Insights, 2025: Key Drivers and Opportunities in the Amaranth Market

The amaranth market has been experiencing significant growth due to the increasing popularity of this ancient grain as a nutrient-dense food source and functional ingredient in various sectors, particularly in food & beverages, cosmetics, and pharmaceuticals. As global consumers become more health-conscious and look for alternative, plant-based ingredients, amaranth’s versatility, nutritional profile, and sustainable production are contributing to its rising demand. Several key factors, including the pursuit of gluten-free options, high-protein foods, and eco-friendly ingredients, are driving growth in the market.

One of the primary drivers of the amaranth market is the increasing demand for gluten-free food products. As awareness about gluten intolerance, celiac disease, and wheat allergies grows, more consumers are seeking gluten-free alternatives in their diets. Amaranth, being naturally gluten-free, has become a favored substitute for traditional grains like wheat, barley, and rye.

This shift towards gluten-free eating has led to greater adoption of amaranth in breads, pasta, snacks, and baked goods, with the added benefit of offering higher nutritional content than many other gluten-free grains. The health-conscious consumer is increasingly inclined to explore amaranth as a replacement for common wheat-based products.

Amaranth is often referred to as a superfood due to its exceptionally high nutritional value. It is a complete protein, meaning it contains all nine essential amino acids, making it a valuable plant-based protein source. It is also rich in fiber, iron, magnesium, and antioxidants, providing numerous health benefits such as improved digestion, better heart health, and enhanced immunity.

As consumers become more focused on functional foods that provide additional health benefits, amaranth’s nutrient-dense profile makes it an attractive ingredient in the production of health supplements, energy bars, and beverages. The shift towards a plant-based diet, especially among younger populations and those seeking to reduce meat consumption, is contributing to increased demand for amaranth-based products.

Innovations in food processing technologies are creating new opportunities for amaranth in the market. Amaranth flour and amaranth starch are increasingly being used as key ingredients in gluten-free and functional food products. Amaranth flour, which is rich in fiber and protein, is being incorporated into a range of snack foods, breakfast cereals, bakery goods, and dairy alternatives.

The versatility of amaranth allows it to be used not only in traditional forms like grains and flour but also as an ingredient in more innovative products, including amaranth-based plant milks, protein powders, and dietary supplements. This product innovation is expanding the scope of amaranth in the market and attracting a broader consumer base.

The growing trend toward health and wellness is a significant driver for the amaranth market, particularly as consumers become more mindful of the food they consume. As an excellent source of plant-based protein and essential micronutrients, amaranth is aligning with trends in clean eating, natural foods, and holistic nutrition. With its antioxidant-rich and anti-inflammatory properties, amaranth is being marketed as a key ingredient for immunity-boosting foods and anti-aging products.

In particular, amaranth is gaining traction in the plant-based protein market as consumers seek vegan and vegetarian alternatives to animal-based protein sources. This has led to the growth of the amaranth protein powder market, which is being used in various plant-based protein shakes, smoothies, and meal replacement products.

Amaranth is also finding new opportunities in the personal care and cosmetics industry. Due to its antioxidant and anti-aging properties, amaranth is increasingly being included in the formulation of skin care and hair care products. The presence of squalene and lipids in amaranth oil makes it highly beneficial for moisturizing, protecting, and rejuvenating the skin.

Amaranth’s incorporation into organic beauty products and natural cosmetics is driven by the rising demand for clean beauty products that exclude harmful chemicals and focus on plant-based, eco-friendly ingredients. As the demand for natural cosmetics continues to rise, amaranth is becoming a go-to ingredient for consumers looking to make sustainable choices in their beauty regimens.

Five Trends that will define global Amaranth Market in 2025 and Beyond

A closer look at the multi-million global market for Amaranth Market identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Amaranth Companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future.

What are the biggest opportunities for growth in the Amaranth Industry?

The Amaranth Market sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Amaranth Market Segment Insights

The Amaranth Industry presents strong offers across categories. The analytical report offers forecasts of Amaranth Industry performance across segments and countries. Key segments in the industry include- By Product (Amaranth Seed, Amaranth Oil, Amaranth Leaf, Amaranth Flour), By Application (Food & Beverages, Personal Care, Pharmaceuticals, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.

Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Amaranth Market size outlook is provided for 22 countries across these regions.

Amaranth Industry Value Chain

The chapter identifies potential companies and their operations across the global Amaranth Industry ecosystem. It assists decision-makers in evaluating global Amaranth Market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts

Strategic decision-making in the Amaranth Industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Amaranth Market Analysis- A Promising Growth Arena for Business Expansion

As companies increasingly expand across promising Asia Pacific markets with a combined population of over 4.5 billion, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Amaranth Industry 2025- Focus on Accelerating Competitiveness

As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Amaranth Market with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Amaranth Market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Amaranth Market Insights- Executives are most excited about opportunities for the US Amaranth Industry.

Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Amaranth Companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Amaranth Market.

Latin American Amaranth Market outlook rebounds in line with economic growth.

Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported since H2-2024 and the prospects remain strong for 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Amaranth Markets- New Opportunities for Companies Harnessing Diversity

Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Amaranth Markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Amaranth Markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Amaranth Companies outcompete in 2025 and Beyond?

The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Amaranth Bio Company, Amaranth Nord, AMR Amaranth A.S., DK Mass S.R.O., Flaveko Trade Spol. S.R.O., Nans Products Private Ltd, Nu-World Foods, Proderna Biotech Private Ltd, RusOliva Private Ltd, Spol S.R.O.

Amaranth Market Scope and Segmentation

By Product

Amaranth Seed

Amaranth Oil

Amaranth Leaf

Amaranth Flour

By Application

Food & Beverages

Personal Care

Pharmaceuticals

Others

Countries Included-

North America- US, Canada, Mexico

Europe- Germany, France, UK, Spain, Italy, Benelux, Turkey, Russia, Rest of Europe

Asia Pacific- China, India, Japan, South Korea, South East Asia, Australia, Rest of APAC

South and Central America- Brazil, Argentina, Chile, Rest of SCA

Middle East and Africa- Saudi Arabia, the UAE, Israel, South Africa, Algeria, Nigeria, Rest of Middle East, Rest of Africa

Companies Included in the Amaranth Market Research-

Amaranth Bio Company

Amaranth Nord

AMR Amaranth A.S.

DK Mass S.R.O.

Flaveko Trade Spol. S.R.O.

Nans Products Private Ltd

Nu-World Foods

Proderna Biotech Private Ltd

RusOliva Private Ltd

Spol S.R.O.

Reasons to Buy the report

• Make informed decisions through long and short-term forecasts across 22 countries and segments.
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• Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
• Get an integrated understanding of the entire market ecosystem and companies.
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