Women’s Health and Beauty Supplements Market: Current Analysis and Forecast (2021-2027)
Global Women’s Health and Beauty Supplements Market is anticipated to grow with an elevated CAGR of around 5% over the forecast period (2021-2027). Health and Beauty Supplements are products that are manufactured for supplementing one’s diet by taking a pill, capsule, tablet, powder, or liquid. These supplements provide nutrients that are extracted from different food sources or that are synthetic for increasing the consumption quantity.
The women’s health and beauty supplement market is growing as women are more susceptible to certain diseases such as menstrual disorders, cancer, osteoporosis, infertility, menopause, and polycystic ovarian syndrome (PCOS). As per the Centers for Disease Control and Prevention, PCOS is one of the most common causes of female infertility, affecting 6% to 12% (as many as 5 million) of US women of reproductive age. Owing to this, there is an increase in the number of women adopting a healthy lifestyle which in turn is boosting the growth of the market.
Additionally, according to the World Economic Forum’s report titled - “Global Gender Gap Report”, there has been a remarkable growth in the economic power of women in comparison to men across the globe. Also, the income of women globally between 2013 & 2023 is anticipated to increase from USD 13 trillion to USD 18 trillion, representing more than twice the projected growth in GDP from China and India. This rise in disposable income and the number of working women across the globe is driving the women’s health and beauty supplement market.
Amway, Herbalife International of America Inc., GNC Holdings Inc., Nu Skin Enterprises, Organic Harvest, Pfizer, Inc., Pharmavite LLC, The Nature’s Bounty Co., Vita Life Sciences, Taisho Pharmaceutical Co. Ltd., are some of the prominent players operating in the women’s health and beauty supplements market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with women’s health and beauty supplements.
Insights Presented in the Report
“Amongst Product, vitamins & minerals segment holds the major share”
Based on product, the women’s health and beauty supplements market is segmented into vitamins & minerals, botanicals, proteins & amino acids, enzymes and others. The vitamins & minerals segment accounted for the largest market share in 2020 it is estimated that it will exhibit the highest CAGR during the forecast owing to the growing demand for vitamins such as vitamin C, D, and B among the consumers for boosting their immunity. Furthermore, the rising awareness regarding the benefits of vitamins consumption for pregnant and lactating women are also some of the factors driving the growth of the segment. However, the enzymes segment is anticipated to grow at the fastest CAGR in the upcoming years.
“Amongst Consumer Group, premenstrual syndrome segment holds the major share”
Based on consumer group, the women’s health and beauty supplements market is segmented into pre & postnatal, premenstrual syndrome (PMS), menopause, and others. The premenstrual syndrome segment occupied the substantial share of the women’s health and beauty supplements market in 2020 and it is expected to grow considerably in the upcoming years as the majority of the females suffer from some PMS symptoms during their reproductive age. For instance, according to the study on PMS prevalence among different countries across the globe, nearly 47.8% of women have PMS.
“Amongst Application, women’s health segment holds the major share”
Based on application, the market is fragmented into beauty and women’s health. In 2020, the women’s health application segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period as there is an increase in the number of women suffering from vitamin, iron, and other nutritional deficiencies. Also, rising awareness among women about the health benefits of consuming various health supplements is leading to growth in their adoption are some of the factors driving the growth of this segment.
“Amongst Distribution Channel, Offline segment holds the major share”
Based on distribution channels, the market is fragmented into online and offline. In 2020, the offline segment grabbed a considerable market share, and it is expected to grow at a significant CAGR during the forecast period. The growth of this segment is attributed to the high consumer preference and trust for direct sales channels over other channels. However, the online segment is expected to grow at the highest CAGR over the projected timeframe due to the growing preference for e-commerce platforms and increase in internet penetration in developing nations.
“Asia-Pacific represents one of the largest markets of women’s health and beauty supplements market”
For a better understanding of the market dynamics of the women’s health and beauty supplements market, a detailed analysis was conducted for different regions across the globe including North America (the U.S, Canada, and the Rest of North America), Europe (Germany, France, Spain, United Kingdom, Italy, and Rest of Europe), Asia-Pacific (China, India, Australia, Japan, and Rest of APAC), Rest of World has been conducted. Asia-Pacific constitutes a major market for the women’s health and beauty supplements market industry and generated revenue of USD XX Million in 2020 owing to growing healthcare expenditure and an increase in health-conscious women in the region.
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