Women’s Health App Market: Current Analysis and Forecast (2022-2028)

Women’s Health App Market: Current Analysis and Forecast (2022-2028)

Global Women’s Health App Market is expected to grow at a significant rate of around 18% during the forecast period. The global women’s health app market is anticipated to witness an uptick with the development of social society leading to changes in diet and other lifestyles. This along with the rapidly growing female population across the globe is causing an increase in the prevalence of certain diseases among women such as menstrual disorders, cancer, osteoporosis, infertility, menopause, and polycystic ovarian syndrome (PCOS). As per the Centers for Disease Control and Prevention, PCOS is one of the most common causes of female infertility, affecting 6% to 12% (as many as 5 million) of US women of reproductive age. These glaring statistics are expected to positively impact the women’s health app market in the forthcoming years. Furthermore, the advancement in technology, favourable government initiatives in some countries, rising awareness levels about health and wellness coupled with the shifting focus of women towards preventative healthcare are also some of the factors driving the growth of the women’s health app market globally.

Flo Health, Inc., Clue, Apple Inc., Glow, Inc., Fitbit, Natural Cycles, Ovia Health, Google Inc., Wildflower Health, FemTec Health are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with new and innovative products.
 
Insights Presented in the Report
"Amongst type, menstrual health category to witness higher CAGR during the forecast period”

Based on the type, the women’s health app market is segmented into fitness & nutrition, menstrual health, pregnancy tracking & postpartum care, disease care and others. The menstrual health segment accounted for a significant market share in 2020 and it is estimated that it will grow rapidly during the projected timeframe owing to the rising awareness among females to keep track of their menstrual cycle and growing awareness among females regarding the importance of maintaining hygiene during the menstrual cycles.
"Amongst modality, the smartphone segment to hold a significant share in the market in 2020”

Based on modality, the market is fragmented into smartphones, tablets and others. The smartphone segment is expected to grab a considerable market share in 2020 and is expected to grow with a lucrative CAGR during the forecast period. The growth of this segment can be attributed to the growing penetration of smartphones among the women population globally.
"North America to hold a significant share in the market”

For a better understanding of the market adoption of the apps targeted for women’s health, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. The major factors such as well-established healthcare infrastructure and rapid digitalization of healthcare owing to various factors such as increasing smartphone penetration in the region as well as rising demand for health-related smart solutions among Americans. For instance, according to the Mobile Economy Report, smartphone adoption is growing and by the end of 2021, smartphones accounted for 83% of mobile connections in North America.

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