Whipping Cream

Whipping Cream

Whipping cream is a versatile dairy product characterized by its high fat content, ranging from 30% to 36%. This high-fat content enables it to be whipped into a light, fluffy foam, making it an essential ingredient in sweet and savory dishes. There are two main types of whipping cream: heavy cream (with a fat content of 36% or more) and light whipping cream (30%-36% fat content). The increasing demand for whipped cream has led to the market's growth. Several other factors, such as rising product innovations and a surge in company collaborations & acquisitions, are driving the global whipping cream market.

The Whipping Cream Market is expected to grow at a steady rate of around 5.6% owing to the rising development of new innovative products. For instance, in April 2024, Germany-based Milram introduced whipped cream for lactose-intolerant people as a significant portion of the global population is lactose intolerant and unable to digest lactose found in dairy products. Non-dairy whipping creams provide a suitable alternative, allowing lactose-intolerant individuals to enjoy whipped cream without adverse effects. Several other factors, including the explosion of product launches, the expanding distribution channels, and strategic partnerships between food & beverage companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of whipping cream are also driving this market steadily.

• Based on the product category, the market is segmented into non-dairy, dairy, and powdered. The non-dairy segment is expected to grow at a significant rate in the forecast period. Non-dairy whipped cream has become an increasingly popular alternative in the whipping cream market, catering to those with dietary restrictions such as lactose intolerance, dairy allergies, and vegan preferences. These products are made from plant-based ingredients. Non-dairy options offer the benefit of being lower in saturated fat and cholesterol. The market for non-dairy whipped cream has expanded significantly in recent years, driven by growing consumer demand for plant-based and health-conscious products. Effective marketing strategies, diverse distribution channels, and a commitment to sustainability and innovation will continue to drive growth and consumer interest in this segment. For instance, in June 2022, the U.K.-based Coconut Collab launched a plant-based double cream. Thus, the non-dairy segment is expected to hold a significant market share in the forecast period among the product categories.
• Based on the application, the market is bifurcated into bakery & confectionery and beverages. The bakery & confectionery segment dominated the application segment in the year 2023. Whipping cream is important in enhancing various products' texture, flavor, and visual appeal. Whipped cream is utilized extensively to add richness, moisture, and a light, airy quality to baked goods and confections. The popularity of premium and artisanal products drives the demand for whipped cream. Manufacturers continuously innovate to improve the stability, shelf-life, and ease of use of whipped cream products, catering to the needs of both professional bakers and home consumers. For instance, in May 2023, U.S-based Greatwhip received FDA-approved whipped cream chargers for the restaurant business. Thus, the bakery & confectionery segment held a significant market share in 2023 among the application segments.
• Based on the distribution channel, the market is bifurcated into online and offline. The online segment is expected to grow with a significant CAGR in the forecast period. The online distribution channel plays a pivotal role in the whipping cream market, leveraging the growing trend of e-commerce and digital marketing to reach a broader audience. Online platforms allow brands to reach a global audience, overcoming geographical limitations. They offer reduced costs compared to physical retail stores, as there is no need for extensive physical infrastructure. Detailed consumer data helps understand purchasing behavior, preferences, and trends, allowing for more targeted marketing. Thus, the online segment is expected to grow with a significant CAGR in the forecast period.
• For a better understanding of the market adoption of whipping cream, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market in the current scenario of 2023 due to the rising product launches, company expansions, and rising company collaborations & acquisitions. For instance, In January 2024, U.S.-based Starco Brands, Inc. announced that Whipshots, the groundbreaking vodka-infused whipped cream, launched a new limited-edition Strawberry flavor for Valentine’s Day. Other factors, such as the improving affordability and accessibility of bakery products, propel the region's market growth. Thus, amongst areas, North America held a significant share of the market in 2023.
• Some of the major players operating in the market include Fonterra Co-operative Group Limited; Royal FrieslandCampina N.V.; LACTALIS INTERNATIONAL; Dairy Farmers of America, Inc.; Saputo Inc.; Organic Valley; Arla Foods amba; GCMMF; Land O’Lakes, Inc.; Nestlé.