Tiger Nut

Tiger Nut

Tiger nuts are not nuts as their name may suggest but are rooted in a plant called Cyperus esculentus which belongs to the sedge family. They have been grown in the Mediterranean region and some parts of Africa for several thousand years due to their nutritional value and uses in cooking. These nuts contain fiber as well as vitamins and minerals such as iron, magnesium, and potassium. They have a slightly sweet and nutty taste and can be eaten raw or roasted or used as flour in the preparation of foods. Aside from being a common ingredient in tasty recipes, tiger nuts are also components in a famous Spanish drink known as horchata. Their advantages for the human body, such as better digestion and probable anti-inflammatory effect, helped them gain the status of popular products in contemporary diets. The tiger nut market will maintain its growth trend, which is promoted by improving consumer knowledge regarding the health benefits associated with tiger nuts, and consumer sensitization across the world. Several other factors, such as a surge in company collaborations & partnerships, are driving the global tiger nut market.

The Tiger Nut Market is expected to grow at a steady rate of around 8% owing to the rising company mergers and acquisitions. For instance, in September 2023, Second Nature Brands, the parent company of Kar's Nuts Snacks and Sanders Candy, acquired Seattle-based Sahale Snacks from Ohio-based J.M. Smucker Co. to significantly accelerate the growth of the business and positioned Second Nature Brands as a US leader in snacks and treats. Other factors, including the expanding distribution channels and strategic partnerships between companies, drive the market's growth during the forecast period. Apart from this, improving the affordability and accessibility of tiger nuts are also driving this market steadily.

• Based on the form, the market is segmented into whole, powder, oil, and others. The whole segment dominated the market in the year 2023. The whole segment in the tiger nut market is flourishing, driven by the consumers’ awareness of natural foods with nutritional values. Whole tiger nuts which can be consumed as flakes are famous for their fiber content and due to this aspect alone, there is an added market in new possibly traditional markets as well as upgraded existing markets. This trend is due to increased knowledge about their healthy qualities and increased availability across different outlets. Thus, the whole segment held a significant market share in 2023 among the forms.
• Based on nature, the market is bifurcated into organic and conventional. The conventional segment dominated the market in the year 2023. The traditional segment of the tiger nut market has a trend for steady growth due to the stability of the product’s presence in traditional dishes and its’ well-known positive effects on a person’s health. With the change in customer preference for plant-based familiar natural foods conventional tiger nuts are still in demand and marketable due to their health benefits and the sustained market demand both locally and internationally. The segment is also driven by rising innovative product launches and company expansions. Thus, the conventional segment held a significant market share in 2023 among the nature.
• For a better understanding of the market adoption of tiger nut, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to grow at a significant rate in the forecast period due to new product launches, rising company expansions with mergers & acquisitions, and changes in consumer preferences for nutritional intake. For instance, in September 2022, U.S.-based Sweet Aya introduced its Tiger Nut snacks in multiple flavors including dark chocolate covered, sea salt roasted, etc. Other factors, such as the improvement in affordability and accessibility of these products, have pushed the region's market growth. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.
• Some of the major players operating in the market include KCB International B.V.; The Tiger Nut Company Ltd; José María Bou, S.L.; The Chufa Original Company; Levantex; Rapunzel Naturkost; TRADIN ORGANIC AGRICULTURE B.V.; XUFEX; TOOTSI IMPEX Inc.; Ecoideas.