Smart Connected Diapers Market: Current Analysis and Forecast (2022-2028)

Smart Connected Diapers Market: Current Analysis and Forecast (2022-2028)

Smart-connected diapers are a method of alerting the caregivers of babies, the elderly, and physically incapable people while detecting the dampness in the diapers. This system helps the supporters to identify the users just after the defecation in order to change their diapers. For infants, this system helps to avoid skin rashes and other allergies on their sensitive skin. With rapid technological advancement and the need to overcome the challenges faced by the caregivers attending to senior persons and babies, the smart connected diapers market is witnessing the advent of new and innovative products which is gaining traction with consumers all over the globe. For instance, on February 2021, Ontex, a leading international personal hygiene group, is developing a smart diaper with a printed sensor and a transmitter clipped onto the diaper.

The Smart connected diapers Market is expected to grow at a steady rate of around 14% CAGR during the forecast period. The smart connected diapers market is growing exponentially on account of growth in the incontinence population coupled with the rising geriatric population across the world. For instance, according to the United Nations, the global population aged 60 years or over numbered 962 million in 2017 and is expected to reach nearly 2.1 billion by 2050. Also, incontinence affects millions of people around the world and is 3 times more common in women than men. As per 2020 data provided by the National Association for Continence, incontinence is one of the most common among women of age group 40-64, with 72% having experienced it and 74% of women experiencing it for the first time during those ages.

• Based on product type, the market is segmented into disposable and non-disposable. Disposable category to witness a significant CAGR during the forecast period. This is mainly due to the use of disposable diapers could help in avoiding the risk of bacterial infection as it prevents feces and infection-causing germs from contaminating the pool.
• On the basis of end user, the market is categorized into babies and adults. Among these, The babies segment held a significant share in 2020. An increase in the birth rate fosters the growth of baby diapers. According to the World Population Prospects, the current birth rate for World in 2023 is 17.464 births per 1000 people, a 1.15% decline from 2022.
• Based on the distribution channel, the smart connected diapers market has been classified into online and offline. The online category is to witness higher CAGR during the forecast period owing to the shifting consumer behavior towards online shopping, the launch of several e-commerce sites, and the presence of retailers on an online platform. Additionally, the proliferation in the number of internet users and the growing penetration of e-commerce across the globe are further propelling the growth of this segment
• For a better understanding of the market adoption of the smart connected diapers industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR during the forecast period owing to the growing geriatric population, rapid urbanization, and rising income level of middle- and upper-class consumers in the region. For instance, As per the World Bank, GDP per capita in East Asia & Pacific region increased from 9,598.28 USD in 2015 to 11,502.86 USD in 2019.
• Some of the major players operating in the market include Procter & Gamble, Anavah Health, Smardii Inc., Abena Group, CviCloud Corporation, MONIT, KCWW, Ontex BV, Smartz AG, Ontex BV, Alphabet Inc.