Protein ice cream is an innovation of conventional ice cream to provide the taste of normal ice cream and additional protein. This frozen delight contains quality proteins, and sources like whey, casein, or plant protein to make the protein enhanced. The product prepared based on the concept of this ice cream is typically synonymous with less amount of sugar and fat than ordinary ice cream making it a favorite by fitness freaks and all those who are looking for some healthy dessert. Featuring a versatile taste profile and a moist and cold mouthfeel, protein ice cream is an ideal high-protein dessert to help muscles build and keep the body healthy.
The Protein Ice Cream Market is expected to grow at a steady rate of around 8.8% owing to the rising company expansions. For instance, in December 2022, Sky Gate Hospitality, the parent company of Biryani By Kilo, acquired a majority share in healthy dessert startup, Get-A-Way to diversify its product portfolio. Moreover, the rising health & wellness trends, the rise in popularity of fitness and active lifestyles, and continuous innovation in flavors, textures, and formulations.
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