Polyphenols Market: Current Analysis and Forecast (2021-2027)

Polyphenols Market: Current Analysis and Forecast (2021-2027)

Growing demand for functional food & beverage products owing to their health benefits and giving a sense of eating healthy to the consumer is increasing the demand for functional ingredients including flavonoids, polyphenolic amides, and phenolic acid, to name a few. These mentioned products are the types of polyphenols. Further, studies show that people who have polyphenol-rich diets — consuming more than 650 milligrams per day — have lower death risks than those who get less than 500 milligrams per day. Therefore, many companies are offering or launching functional products in the market which contain the benefits of polyphenols. For instance, in 2019, Fytexia, a France-based life science company, launched Oxxynea O, a new ingredient formulated with bioactive polyphenols from organic sources of rosemary, olive, grape, and artichoke.

Based on type, the market is categorized into flavonoids, phenolic acid, polyphenolic amides, and others. Among these flavonoids accounted for a major share in the market and are likely to retain their position during the forecast period. This can be attributed to the vast range of fruits & vegetables which contains flavonoids. Examples include quercetin, kaempferol, catechins, and anthocyanins, which are found in foods like apples, onions, dark chocolate, and red cabbage.

Based on application, the market is categorized into functional food, functional beverage, dietary supplement, cosmetics & toiletries, and others. Out of these, functional food accounted for a considerable share of the market. Many functional foods are rich in antioxidant properties. These molecules help neutralize harmful compounds knowns as free radicals, helping prevent cell damage and certain chronic conditions including heart disease, cancer, and diabetes. Since polyphenols act as an antioxidant, therefore with increasing demand for functional food, the consumption of polyphenols in the application would increase.

For a better understanding of the market adoption of Polyphenols, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, Rest of North America), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. North America accounted for a significant share of the global polyphenols market. This can be attributed to the large functional food & beverage market. Further, the US is the largest market for the functional food & beverage industry owing to increasing awareness among the consumers regarding the benefits of these products coupled with the high disposable income of people.

Some of the major players operating in the market include Berkem Group, Polyphenols AS, Fengchen Group Co., Archer Daniels Midland Company, Naturex SA, Indena S.p.A., Diana Food S.A.S., Barry Callebaut AG, Martin Bauer GmbH & Co. KG, and Kemin Industries Inc. These companies are taking various strategic decisions to increase their market presence and share.