Middle East Green Digital Twin

Middle East Green Digital Twin

The Middle East green digital twin market is growing at a propelling rate owing to the rising green digital technology that helps in reducing carbon emissions and ensuring energy efficiency of technological infrastructure, responsible for the use of resources, and the promotion of sustainable behaviors through digital applications and services. For instance, in February 2023, Dubai Electricity & Water Authority (DEWA) digital subsidiary Data Hub Integrated Solutions’ green data center was recognized as the world’s largest of its type by the Guinness World Records. The center features digital solutions from Dell Technologies, Microsoft, and Huawei including the latest advances in the Internet of Things (IoT), cybersecurity, digital twin technologies, artificial intelligence (AI), and others. Further, green tech can make existing industries more efficient by moving in-house operations to the cloud.

The Middle East Green Digital Twin Market is expected to grow at a steady rate of around 36.8% owing to the growing concerns about climate change and environmental degradation is driving industries to adopt sustainable practices. The soaring need to reduce carbon emissions in end-user industries across the Middle East and focus on maximizing the lifespan of products through the repair, reuse, and recycling of materials is increasing the adoption of green and digital technology market demand. By 2030, The Kingdom has committed to have 50% of its power generated from renewable sources, according to the Saudi Green Initiatives, in 2022.

Moreover, various key players in the market are adopting green digital twins in the value chain of the manufacturing sector to minimize carbon footprints, reduce cost, and wastage, and escalate the maximum flexibility in designing parts for repair and re-manufacturing.

• Based on the deployment type, the market is segmented into on-premise and cloud. The cloud segment caters to the highest share of the green digital twin market. This is mainly due to the cloud's capability to provide a scalable and flexible infrastructure for implementing digital twins. It offers advantages such as cost savings, accessibility, and powerful computing capabilities.
• Based on the applications, the market is segmented into predictive maintenance, product design & and development, business optimization, inventory management, and performance monitoring. Among these predictive maintenance holds a significant in the market. This is due to the desire to move from reactive or preventive maintenance approaches to more proactive and cost-effective strategies.
• Based on the end-user, the green digital twin is segmented into building and construction, manufacturing, mining, energy, etc. The energy segment catered to a significant share and witnessed an uptick in growth in the forecasted period. As a digital twin obtains information about energy consumption across facilities in different regions, including weather data and distribution trends, grid operators can communicate in real time with nearby cities to coordinate shortages or excesses in energy.
• For a better understanding of the market adoption of the bonded Middle East green digital twin industry, the market is analyzed based on its worldwide presence in countries such as the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Turkey, Israel, and the rest of Middle East Market. The United Arab Emirates (UAE) has a significant share of the Middle East green digital twin market. The green digital twin market in the Middle East caters significant share owing to the growing investment in green and digital technologies across various industries. In particular, the United Arab Emirates is striving to reduce carbon emissions and achieve sustainability goals, which is driving demand for green digital twin solutions. For instance, in July 2023, PwC and Dar collaborated to take on the sustainability challenge in the Middle East built environment that contributes almost 40% of annual global GHG emissions. With a shared vision to support the Middle East’s net zero agenda in the United Arab Emirates.
• Additionally, the country boasts advanced manufacturing industries such as aerospace, automotive, and electronics, which are adopting digital twin technology to improve operations, detect anomalies, and make better decisions. This can lead to cost savings and increased productivity.
• Some of the major players operating in the market include Saudi Arabian Oil Co., Masdar, Siemens, Schneider Electric, Honeywell International Inc., SLB, Emerson Electric Co., Yokogawa Middle East & Africa B.S.C.(c), Dubai Electricity & Water Authority (PJSC), SNC-Lavalin Group.