MENA Nutraceuticals

MENA Nutraceuticals

The MENA nutraceuticals market refers to the rapidly growing sector within the region's healthcare and wellness industry, dedicated to the development, manufacturing, and distribution of nutritionally fortified products that offer health benefits beyond basic nutrition. This market encompasses a wide range of products, including dietary supplements, functional foods, and beverages, herbal extracts, and vitamins. For instance, in October 2020, Saba Kombucha, a naturally prepared drink, declared its rebrand as 'Saba Plant-Based' for another scope of Probiotic contributions in the UAE. The new product offering is accessible in four distinct flavors-mango, vanilla, chocolate, and regular flavor. Also, the market's expansion is the rising health awareness and the increasing demand for preventative healthcare solutions among the population.

The MENA nutraceuticals market is expected to grow 0at a steady rate of around 7.1%. This is mainly due to lifestyle changes, such as sedentary habits and unhealthy diets, which have fueled the interest in nutraceuticals as people seek ways to maintain and enhance their well-being. The MENA nutraceuticals market offers significant opportunities for both local and international businesses, as it caters to a diverse consumer base eager to explore alternative health and wellness options.

• Based on product type, the market is segmented into dietary supplements, functional foods, and functional beverages. Among them, the dietary supplements category is witnessing the highest market share during the forecast period. dietary supplements are readily available in various forms, such as vitamins, minerals, and herbal extracts, catering to the diverse dietary needs and health concerns of the population. In this region. The rising health consciousness, coupled with the prevalence of chronic lifestyle-related diseases, has spurred the demand for dietary supplements in MENA countries. Consumers in the region often turn to dietary supplements to support overall health and well-being, making it a key driver for the nutraceutical market's growth.
• Based on application, the market is segmented into standard supplements and disease-based. Among them, the standard supplements category is witnessing the highest market share forecast period. supplements are designed to address specific health issues, from weight management to heart health and skin rejuvenation. MENA countries have experienced an increase in lifestyle-related disorders, including obesity and diabetes. Consumers are increasingly seeking supplements that can complement their efforts in managing these conditions and improving their quality of life. The availability of specialized supplements tailored to local preferences and health concerns has attracted significant consumer interest and contributed to the growth of the nutraceutical market in the region.
• On the basis of the distribution channel, the market is categorized into hypermarkets/supermarkets, convenience stores, online retail, and others. Among these, the hypermarkets/supermarkets category is expected to dominate the market during the forecast period. The retail distribution channels, such as hypermarkets and supermarkets, serve as crucial drivers for the growth of the nutraceuticals market in MENA countries. These stores offer a wide range of nutraceutical products, making them easily accessible to consumers. Moreover, the convenience of shopping for nutraceuticals alongside regular groceries has encouraged people to explore and purchase these products. The presence of various brands and product varieties in hypermarkets and supermarkets allows consumers to compare and make informed choices. These factors drive the growth of the market in the region.
• For a better understanding of the market adoption of the MENA organic baby food industry, the market is analyzed based on its worldwide presence in countries such as UAE, Egypt, Saudi Arabia, Kuwait, and the Rest of MENA Countries. Saudi Arabia is expected to dominate the growth of the market forecast period. In Saudi Arabia, the nutraceuticals market has been steadily growing due to increasing health awareness and a growing middle-class population. The primary drivers for this market include the rising prevalence of lifestyle-related diseases, such as obesity and diabetes, which have prompted individuals to seek preventive health solutions. Additionally, the government's focus on promoting a healthier populace and investing in healthcare infrastructure has created opportunities for nutraceutical companies. Opportunities in the Saudi Arabian nutraceuticals market lie in diversifying product portfolios to cater to specific health concerns, collaborating with local health authorities to gain trust, and leveraging e-commerce platforms for wider accessibility, given the high smartphone penetration.
• Some of the major players operating in the market include Pfizer Inc.; Bayer AG; Vitabiotics Ltd.; Nestlé; Danone; BASF SE; PepsiCo; General Mills Inc.; Nature's Way; and Abbott