MENA Digital Health

MENA Digital Health

Digital health refers to the use of digital technologies, including mobile devices, software applications, wearables, and telehealth solutions, to enhance healthcare delivery, improve patient outcomes, and streamline healthcare processes. It encompasses a broad range of tools and services designed to leverage technology for health monitoring, diagnostics, treatment, and overall healthcare management. In MENA countries, the digital health market is experiencing significant growth driven by various factors. The region is witnessing an increased awareness of the potential benefits of digital health solutions, both among healthcare providers and the general population. The prevalence of chronic diseases, such as cardiovascular diseases and diabetes, has created a demand for innovative and accessible healthcare solutions, leading to the adoption of digital health technologies.

The MENA digital health market is expected to grow at a steady rate of around 19.6%. The rapid advancements in technology, coupled with a rising smartphone penetration rate, contribute to the expansion of the digital health market in MENA. Government initiatives supporting digital transformation in healthcare further fuel this growth, encouraging the integration of digital health systems, telehealth platforms, and mobile health applications into the existing healthcare infrastructure. For instance, in July 2022- Medtronic announced that they are going to expand its Medtronic Health Equity Assistance Program for colon cancer screening in medically underserved communities across the United States. This will be done with support from Amazon Web Services (AWS). GI Genius units will be provided as part of the program since they have increased from 50 to 133 systems being placed at 62 facilities.

• Based on the technology, the market is segmented into telehealth, mHealth, and digital health systems. Among them, telehealth has emerged as a dominant force in shaping the MENA digital health market, revolutionizing healthcare delivery across the region. The vast geographical expanse and diverse healthcare infrastructures in the MENA and North Africa (MENA) have fueled the rapid adoption of telehealth solutions. By providing remote access to medical consultations, diagnostic services, and ongoing care, telehealth addresses the challenges of accessibility, especially in remote or underserved areas.
• Based on the component, the market is segmented into hardware, software, and services. Among them, the software category is expected to dominate the market during the forecast period. This is mainly due to the rising number of telehealth services, virtual consultations, and remote monitoring play a crucial role in overcoming healthcare infrastructure challenges. Outsourcing healthcare services improves operational efficiency for providers, allowing a focus on core patient care. Educational services through digital platforms promote preventive care initiatives. The emphasis on services reflects a commitment to a comprehensive, interconnected healthcare ecosystem in MENA.
• For a better understanding of the market adoption of the MENA digital health industry, the market is analyzed based on its worldwide presence in countries such as UAE, Saudi Arabia, Qatar, Kuwait, and the Rest of MENA Countries. UAE is expected to dominate the growth of the market during the forecast period in the MENA region. The country's proactive approach to technology and healthcare has paved the way for a thriving digital health market. With a focus on smart cities and cutting-edge technologies, the UAE has embraced telehealth, wearable devices, and AI-driven diagnostics. The government's commitment to building a world-class healthcare infrastructure, coupled with a high level of digital literacy among the population, positions the UAE as a hotspot for digital health investments. The convergence of these factors creates an environment ripe for the continuous evolution of the digital health landscape. For instance, UAE Health Authorities announce successful integration between “Riayati”, “Malaffi”, and “Nabidh”. This has led to the successful unification of the Department of Health-Abu Dhabi's "Malaffi," the Dubai Health Authority's "Nabidh" project, and the "Riayati" platform. This unification has resulted in expanded and centralized access to patient records across the UAE.
• Some of the major players operating in the market include Koninklijke Philips N.V.; Medtronic; Honeywell International Inc; AMD Global Telemedicine; Aerotel Medical Systems (1998) Ltd.; Teladoc Health, Inc.; MCKESSON CORPORATION; Siemens Healthineers AG; Oracle; CISCO Systems, Inc.