MENA Canned Wine

MENA Canned Wine

The MENA canned wine market can be defined as the total market value of canned wine goods produced or sold in countries that comprise the Middle East and North Africa. Another novelty for this place, which has all the potential, indicates the growing popularity of canned wine as an option more convenient than a bottle of wine. Product classification: Most of the wines available in the market are still wines, sparkling wines, and flavored wines contained in cans. The factors that influence the growth of the MENA Canned Wine Market include the shift in consumer trends, rising urbanization, and the changing trend of attaining events and dinners.

The market for canned wine in the MENA region is set to exhibit a growth rate of about 4.5% due to the convenience and portability offered by canned wine products. Furthermore, technology and the trend towards canned wine as a premium product are traced to the revelation of some producers regarding high-quality wines in cans. Additionally, the rise of e-commerce platforms and online delivery services has made it easier for consumers to access a variety of canned wine products, further driving market growth.

• Based on the product type, the market is segmented into sparkling wine, still wine, and rose wine. The still wine category is expected to grow significantly in the forecast period. Still wine is a traditional and well-established category in the region, and the introduction of canned versions provides a novel and attractive alternative, particularly for on-the-go consumption and outdoor events. The segment's growth is also supported by the rising trend of casual and social drinking occasions, where canned still wine offers a convenient and easy-to-share option compared to traditional bottled wines.
• Based on the distribution channel, the market is segmented into store based and non-store based. Store-based are significantly driving the growth of the canned wine market. The store based distribution channels such as supermarkets, hypermarkets, and convenience stores play a crucial role in increasing the visibility and availability of canned wine products, making them more accessible to a larger audience. The more established category of still wine also stands for advantages here since the new canned variant is unique, convenient, and perfect for any outdoor and mobile occasion. The growth is also credited to the increased casual and social drinking occasions that canned still wine allows for sharing much more conveniently than bottled wines.
• For a better understanding of the market adoption of canned wine, the market is analyzed based on its presence in MENA countries such as UAE, Qatar, Oman, Egypt, Rest of MENA. Among them, the UAE accounts for the major share during the forecast period. The UAE has a large expatriate population with diverse tastes and preferences, creating a demand for a wide range of alcoholic beverages, including canned wine. Also, the country is known for its vibrant nightlife and entertainment scene, with a growing trend towards outdoor events and gatherings where canned wine offers a convenient and portable option. Additionally, the UAE has a thriving tourism industry, attracting visitors from around the world who are eager to explore new culinary experiences, including the consumption of canned wine. Furthermore, the UAE government's progressive policies and regulations regarding the sale and consumption of alcohol have created a favorable environment for the growth of the canned wine market.
• Some of the major players operating in the market include Château Ksara, Anheuser-Busch Companies LLC, Bacardi & Company Limited, Brown‑Forman, Chivas Brothers Limited, Al Hamra Cellar, MMI Dubai, African Eastern, Centaurus International, and Devine