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Healthcare Marketing & Communications Market: Current Analysis and Forecast (2022-2028)

Publisher UnivDatos Market Insights
Published Jan 12, 2022
Length 154 Pages
SKU # Univ17631710

Description

Healthcare Marketing & Communications Market: Current Analysis and Forecast (2022-2028)

Healthcare facilities use a variety of communication channels to present themselves to their patient populations. In addition, the marketing communications mix external channels, such as advertising, direct marketing, personal selling, sales promotion, public relations, and others. The growing adoption of the communication tests and measurement market can be attributed to the growing internet traffic and increasing demand for reliable internet connectivity across the globe. For instance, according to the world bank, as of 2022, there are more than 4.9 billion internet users around the globe. Furthermore, the rising development of new innovative technologies, such as IoT and Artificial Intelligence (AI), is enabling the need for faster internet communication standards.

The Healthcare marketing & communications Market is expected to grow at a steady rate of around 20% owing to the rigorous changes in healthcare policies. Marketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. In addition, modern marketers start from customers rather than from products or services.
  • Based on type, the market is segmented into multi-channel, and omnichannel. The multi-Channel category is to witness a significant CAGR during the forecast period. This is mainly due to the multi-channel is a more business-centric view of the buying experience, whereas omnichannel is marketing through the eyes of the customer.
  • On the basis of end-user, the market is categorized into healthcare payer, healthcare provider, patient, and others. Among these, the healthcare payer to hold a significant share of the market in 2020. This is mainly due to the healthcare payer driven by rising insurance enrollments, an increase in healthcare fraud, and an increased usage of analytics in healthcare during the projected period.
  • For a better understanding of the market adoption of the Healthcare marketing & communications industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America accounted for a prominent share of global healthcare marketing and is expected to grow at a steady growth rate during the forecast period owing to its responsiveness toward the latest technological advancements and increased disease prevalence and healthcare expenditures. In addition, improved healthcare IT infrastructure and increasing adoption of wireless technologies are playing a significant role in the growth of this market in the region.
  • Some of the major players operating in the market include Publicis Groupe SA, Parexel International Corporation, NexgenRx Inc., Experian PLC, Myadvice, comHes, Iqvia Holdings Inc, Indegene Inc., Levo Healthcare Consulting LLC., OPEN Health Communications LLP.

Table of Contents

154 Pages
1 MARKET INTRODUCTION
1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1. Research Process of the Healthcare Marketing & Communications Market
2.2. Research Methodology of the Healthcare Marketing & Communications Market
2.3. Respondent Profile
3 MARKET SYNOPSIS
4 EXECUTIVE SUMMARY
5 IMPACT OF COVID-19 ON THE HEALTHCARE MARKETING & COMMUNICATIONS MARKET
6 HEALTHCARE MARKETING & COMMUNICATIONS MARKET REVENUE (USD BN), 2020-2028F
7 MARKET INSIGHTS BY TYPE
7.1. Multi-Channel
7.2. Omnichannel
8 MARKET INSIGHTS BY END USER
8.1. Healthcare Payer
8.2. Healthcare Provider
8.3. Patient
8.4. Others
9 MARKET INSIGHTS BY REGION
9.1. North America
9.1.1. The U.S.
9.1.2. Canada
9.1.3. Rest of North America
9.2. Europe
9.2.1. Germany
9.2.2. The U.K.
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. Japan
9.3.3. India
9.3.4. Rest of Asia-Pacific
9.4. Rest of World
10 HEALTHCARE MARKETING & COMMUNICATIONS MARKET DYNAMICS
10.1. Market Drivers
10.2. Market Challenges
10.3. Impact Analysis
11 HEALTHCARE MARKETING & COMMUNICATIONS MARKET OPPORTUNITIES
12 HEALTHCARE MARKETING & COMMUNICATIONS MARKET TRENDS
13 DEMAND AND SUPPLY-SIDE ANALYSIS
13.1. Demand Side Analysis
13.2. Supply Side Analysis
14 VALUE CHAIN ANALYSIS
15 COMPETITIVE SCENARIO
15.1. Competitive Landscape
15.1.1. Porters Five Forces Analysis
16 COMPANY PROFILED
16.1. Publicis Groupe SA
16.2. Parexel International Corporation
16.3. NexgenRx Inc.
16.4. Experian PLC
16.5. Myadvice
16.6. comHes
16.7. Iqvia Holdings Inc
16.8. Indegene Inc.
16.9. Levo Healthcare Consulting LLC
16.10. OPEN Health Communications LLP.
17 DISCLAIMER

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