Hair Care Appliances Market: Current Analysis and Forecast (2022-2028)

Hair Care Appliances Market: Current Analysis and Forecast (2022-2028)

Hair care appliances include dryers, flat iron rods, and curlers, among others which are used to style hair and add texture, shine, curl, and volume to a particular style. The hair care appliances market is growing at a tremendous rate owing to the rising focus on grooming and self-maintenance among individuals. Apart from this, the demand for hair appliances is also increasing owing to the rising adverse health effects of the chemical formulations intended for permanent hair straightening. For instance, in December 2019, the International Journal of Cancer published a research article, hair dye and chemical straightener use and breast cancer risk in a large US population of black and white women, which stated that the women undergoing chemical hair straightening at least every 5 to 8 weeks were about 30% more likely to develop breast cancer. Therefore, rising awareness regarding the negative effects of chemical treatment is propelling the growth of the hair care appliances market during the forecast period.

The Hair Care Appliances Market is expected to grow at a strong CAGR of 6.4% during the forecast period owing to the rising awareness in personal grooming. For instance, according to the survey by L.E.K. in the U.S. in 2021, 26.0% of all men purchase their personal care products instead of having a significant other or family member do it for them. Furthermore, many key vendors have initiated raising awareness about wellness and beauty products, to build a strong customer base. For instance, in February 2022, VEGA launched VEGA to educate consumers on At-home Styling and DIY grooming solutions. The campaign is the first of its kind, which aims at promoting a range of hairbrushes by VEGA and their usage for different hair types.

• Based on the product, the market is segmented into flat iron, hair dryer, hair curler, hot brush, and multi-purpose appliances. In 2021, the hair dryer segment dominated the global market as they are essential tools for personal as well as commercial purposes. Moreover, with the rise of social media and the beauty industry, people are more conscious about their appearance, thus driving the demand for hair dryer. In addition to this, manufacturers have been continuously innovating and improving their hair dryer products, thus propelling the growth of the segment in the forthcoming years. For instance, in September 2021, US brand Shark, owned by SharkNinja Operating LLC, launched the Shark HyperAIR Hair Dryer, which is equipped with HyperAIR IQ technology.
• By mobility, the market is segmented into portable and non-portable. The non-portable segment is expected to grow with significant CAGR during the forecast period. In comparison to portable, these have enhanced power and performance, allowing them to provide professional-grade results. For example, a large hair dryer can provide high heat and airflow to dry hair quickly and efficiently, while a large curling iron can create tight curls which can last for hours. Currently, a large number of non-portable hair care appliances are available in the market, thus driving segmental revenue. For instance, in 2021, Conair launched Rapido Hair Dryer, which utilizes Ferrari-designed technology to enhance high-speed drying with less noise.
• Based on application, the market is bifurcated into commercial and personal. The personal segment held a significant share of the market in 2021. The utilization of hair dryers has become fairly common in developed countries-and generally in urban households. Growing urbanization across the globe has contributed to the rising sales of hair dryers for personal use. According to World Bank data, the global urban population grew from 3.57 billion in 2010 to 4.36 billion in 2020.
• Based on end user, the market is bifurcated into women and men. The men is anticipated to grow with significant CAGR during the forecast period. The demand for hair care appliances among men is growing with the increase in awareness regarding personalized products. According to the survey by L.E.K. in the US in 2021, 26.0% of all men purchase their personal care products instead of having a significant other or family member do it for them. With growing consumer inclination for specific grooming products is expected to witness significant demand over the forecast period. Increasing investments in the research and development of products, coupled with the rising trend of natural ingredient-based products, have encouraged manufacturers to launch new products.
• For a better understanding of the market adoption of the dental clensing tablet industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the dominant share of the market as the region as high demand for hair dryers, particularly owing to a large number of consumers who are more aware and conscious about personal grooming and self-care. Furthermore, as consumers in North America have a higher disposable income compared to the rest of the world, especially those in the U.S. and Canada, the tendency of purchasing high-end hair dryers is greater in the region. Also, arket players in North America are launching advanced and premium products, in response to the high demand from consumers.
• Some of the major players operating in the market include Dyson; Revlon; Jemella Ltd; Conair LLC; CLOUD NINE; Koninklijke Philips N.V.; KISS PRODUCTS INC.; Spectrum Brands, Inc.; Drybar, LLC; and INSTYLER