Dry Shampoo

The dry shampoo market around the world is extremely attractive and is growing fast because of the attempts of the population to change lifestyles, the need for fast and efficient hair care products, and the tendency towards more eco-friendly hair treatment. The use of the product to refresh hair without using water appeals to the busy working population, commuters, and travelers while at the same time boasting of it being an environmentally friendly product by saving water. Also, the rising market demand for health and wellness products has promoted innovation, and it has expanded new natural and organic products to the line, thus increasing the product’s scope. Digitalization and the utilization of other e-commerce platforms as well as advertising by the market majors are also driving the market growth making dry shampoos an essential cosmetic product all over the world.

The dry shampoo market is set to show a growth rate of about 8.2%. This is due to the busy lifestyles and the growing number of working women globally. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive the Dry Shampoo market. For instance, in March 2024, K18 Hair launched AirWash, a dry shampoo that uses innovative odorBIND smart-release biotechnology. This new non-aerosol formula is scalp-friendly and effectively eliminates odor. The product features translucent microbeads, which absorb additional oil without leaving a starchy buildup or white cast, making it suitable for all hair colors and types.

• Based on form, the market is segmented into spray, powder, and others. The spray category is expected to have the largest market share of the market. Because of how convenient they are to use and get the job done. It is suitable for busy consumers since it spreads the product evenly and takes up the extra oil. Portable and designated for various hair types and concerns, spray cans are popular and sought after. Sustained advancements in nozzle technologies and formulation of the extinguishing agent strengthen the spray format firmly in the market.
• Based on the end-user, the market is bifurcated into men, women & children. Among these, the women category is the largest contributor to the dry shampoo industry. As they are conscious of their hygiene and need various solutions for hairstyling. Applying the product to the hair provides a new appearance without washing hence catered for today’s busy working women and mothers. Women also use dry shampoos to stretch between washing, set a style, add body, and for hair concerns such as color-treated hair. It is served by brands that use replenishing compositions for curly, fine, or colored hair and favorable scents. Moreover, advertising campaigns and partnerships with other beauty influencers have boosted the product’s popularity among women even more.
• Based on the distribution channel, the market is bifurcated into offline and online. Among these, the offline category is the largest contributor to the dry shampoo industry. Supermarkets, specialty stores, and salons are other valuable distribution channels for the dry shampoo market because they allow consumers to touch and examine the products. Most use them for impulse buys and therefore they play a great role in sampling and brand awareness. Pop-ups, vouchers, and other store initiatives additionally encourage sales and are especially important in communities where home delivery is rare.
• For a better understanding of the market adoption of dry shampoo, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American dry shampoo market is growing at a constant rate promoting awareness of the convenient hair care products among buyers. Today, more individuals reside in urban areas than ever before, and the increasing population that is affiliated with the working class and millennials has contributed to the increased demand for dry shampoos. The growing environmental awareness has also helped to bring into the market green or waterless solutions such as dry shampoo. Also, other product advances such as natural and organic products and the use of social media in marketing the products have increased adoption. Market growth in North America is thus due to the strong rankings of leading brands and broad product proliferation through combined over-the-counter and e-commerce channels.
• Some major players running in the market include L’Oréal S.A.; Church & Dwight Co., Inc.; Henkel AG & Co. KGaA; PIERRE FABRE DERMO-COSMETIQUE USA, INC.; Aveda Corp. (The Estée Lauder Companies); Living Proof (Unilever); AMIKA (Bansk Group); Honasa Consumer Limited; Coty Inc. (Philosophy); and Kao Corporation