Display Unit in Vehicle Infotainment

Display Unit in Vehicle Infotainment

The Display Unit in Vehicle Infotainment refers to the screen or screens installed in a vehicle that displays various types of information and entertainment content. It includes the instrument cluster, infotainment system, head-up display, and other similar features. These displays are typically equipped with touchscreens, voice recognition systems, and other interactive interfaces to enable users to access and control different functions such as navigation, music, phone calls, and climate control. Nowadays, Consumers are increasingly using their smartphones and tablets to access various applications and content on the go. This trend has created a significant opportunity for the automotive industry to integrate these devices into vehicles to provide seamless connectivity and entertainment options.

The Display Unit in Vehicle Infotainment Market is expected to grow at a strong CAGR of 8.79 % during the forecast period owing to rising sales of luxury and premium vehicles due to which manufacturers are continuously introducing new features and technologies in their cars to differentiate themselves from competitors. Display units with advanced features such as touch screens, gesture control, and augmented reality are becoming standard in high-end models. Additionally, Technological advancements have enabled manufacturers to produce more sophisticated and user-friendly display units. These devices now come equipped with intuitive interfaces, larger screens, and improved graphics, providing users with an immersive experience.

• Based on size, the market is segmented into below 7 inches, 7-10 inches, and above 10 inches. Amongst these, the above 10 inches segment of the display unit in vehicle infotainment market has a significant growth because larger displays offer more screen space and better visibility, making them ideal for advanced applications such as augmented reality (AR) and virtual cockpit systems. Additionally, the rise of digital cockpits and connected cars has created a need for advanced displays that can integrate multiple functions seamlessly.
• Based on display technology, the market is segmented into liquid crystal display (LCD), light emitting diode (LED), and organic light-emitting diode (OLED). Amongst these, the organic light-emitting diode (OLED) segment has significant growth in the display unit in vehicle infotainment market because OLED screens can achieve deeper blacks and brighter whites, resulting in higher contrast ratios than LCD or LED screens. This makes OLED screens ideal for applications where high-quality images are essential, such as navigation maps or video playback. Furthermore, OLED screens are thinner and lighter than traditional LCD or LED screens, making them easier to integrate into vehicles with limited space.
• Based on sales, the market is segmented into OEM and aftermarket. Amongst these, the aftermarket segment has significant growth in the display unit in vehicle infotainment market because the increasing popularity of retrofitting older vehicles with modern technologies has created a demand for aftermarket displays that can be easily installed in existing systems. Furthermore, the rise of e-commerce platforms and online marketplaces has made it easier for consumers to purchase and install aftermarket products themselves. Lastly, the growing trend of personalization and customization in vehicles has increased the demand for aftermarket displays that can provide users with a more immersive and engaging experience.
• Based on features, the market is segmented into touch and non-touch. Amongst these, the touch segment has significant growth in the display unit in vehicle infotainment market because the touch displays offer intuitive control and interaction, making them highly popular among consumers. They are easy to use and do not require any additional hardware or peripherals to operate. Additionally, touch screens have become increasingly affordable over the years, which has made them more accessible to a wider range of customers. Furthermore, the increasing popularity of smartphones and tablets has made people accustomed to using touch interfaces, leading to an expectation for similar functionality in their vehicles. All these factors contribute to the significant growth of the touch segment in the display unit in the vehicle infotainment market.
• Based on location, the market is segmented into front row and rear row. Amongst these, the front row segment has a significant share in the display unit in vehicle infotainment market because the front row displays are typically located closer to the driver, which makes them easier to control and access. Furthermore, front row displays often come equipped with touchscreen controls, enabling passengers to interact with the system directly without disturbing the driver.
• For a better understanding of the market adoption of the display unit in vehicle infotainment industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Netherlands, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), Rest of World. North America has a significant share in the display unit in the vehicle infotainment market due to several reasons. Firstly, North America is one of the largest automotive markets in the world, with a high demand for advanced technologies and features in vehicles. Secondly, North American consumers tend to be early adopters of new technologies, including those related to in-vehicle infotainment systems. Thirdly, major automakers such as Ford, General Motors, and Toyota have their headquarters in North America, making it a key region for the development and production of new vehicles and technologies. Fourthly, many consumers in North America prefer larger vehicles such as SUVs and trucks, which tend to have more space for larger displays in the front and rear rows. Fifthly, the increasing trend towards connectivity and personalization in vehicles has created a demand for high-quality display units that offer intuitive interfaces and customizable settings. All these factors combined have contributed to the significant share of North America in the display unit in the vehicle infotainment market.
• Some major players operating in the market include LG DISPLAY CO., LTD, SAMSUNG DISPLAY, BOE Technology Group Co., Ltd., AUO Corporation, Innolux Corporation, Japan Display Inc, Harman International, Continental AG, Robert Bosch GmbH, and ALPINE ELECTRONICS, Inc.